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Won't somebody think of the robots? - Mark Williams-Cook - SearchNorwich 4

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Some of the most important SEO you can do is ‘invisible’ to the user. With designers and developers rightly building online experiences with a user-centric approach, it’s not uncommon for these SEO considerations to be overlooked.

This presentation will highlight some specific examples of ‘invisible SEO’ for you as a business owner or digital marketer to look out for, as well as some technical implementation details if you’re a developer.

Mark will deliver some examples of what can happen if the ball is dropped, too!

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Won't somebody think of the robots? - Mark Williams-Cook - SearchNorwich 4

  1. 1. Faceted navigation and canonicals #1
  2. 2. https://support.google.com/webmasters/answer/139066?hl=en
  3. 3. Because things are quite complicated #1b
  4. 4. Site migrations #2
  5. 5. “Our developer said they’re redirecting everything”
  6. 6. House of Fraser http -> https
  7. 7. House of Fraser http -> https
  8. 8. House of Fraser ~ 3.5M visitors per month gone
  9. 9. Javascript #3
  10. 10. “Google can understand Javascript”
  11. 11. Googlebot (the crawler)
  12. 12. Caffeine (the indexer)
  13. 13. Making Modern Web Content Discoverable for Search Martin Splitt & Tom Greenaway
  14. 14. Dynamic Rendering
  15. 15. Internationalisation #4
  16. 16. “We’ll redirect users automatically to their correct country!”
  17. 17. Can be illegal inside EU
  18. 18. Webmaster guidelines
  19. 19. Hreflang annotations https://support.google.com/webmasters/answer/189077?hl=en
  20. 20. Schema #5
  21. 21. https://www.youtube.com/watch?v=xYHK-laEhk4
  22. 22. Good developers need good SEOs
  23. 23. Mark Williams-Cook @thetafferboy

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