a level media pilot survey analysis

1. Pilot survey
analysis
The first thing in which our
pilot study showed was that
the majority of people who
took part were female. This
showed us that our answers
were tailored more from a
female target audience,
which may show that
thriller films may have a
more female target
audience that first thought.
Our surveys question about what the
participant’s favourite genre of film
showed that the most popular genre
was comedy than closely followed by
both action and thriller. As result of
this we are going to add parts of
action to our final piece to be able to
better suit are target audience.
One of the main improvements
that the participants think the
survey needs to include is that if
they do not like thriller films then
there should be different question
for them to be answer. This will
therefore give us better research
as to why they dislike thriller and
so we can make are thriller
opening more appealing to them.
Another improvement to our survey
that the participants have commented
is to have more multiple choice
questions instead of lots of longer
written questions. The participants
also commented that they would want
more options for the multiple choice
questions to be able get more specific
information regarding things such as
what their favourite genre is.
My pilot research also showed that the
main age range who took part in the
survey was found to be aged between 16
and 21. This showed that in order to see
what our full target market thinks in the
survey we will need to try to encourage
more people between 21 and 30 to
complete the survey. So it is more
realistic data about our target audience.