Virtual Reality You Control
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Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
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Virtual Reality You Control
- 1. Senior Copywriter & Brand Strategist Craft killer headlines Embracing creativity as an analytical copywriter /brianne-dromey
- 7. COVER PAGE
- 8. Brianne Dromey Senior Copywriter & Brand Strategist One Net Inc
- 11. INNER CRITIC
- 12. 02 . Dig deep for new perspectives /brianne-dromey
- 13. Write 50 unique lines (But actually...50)
- 14. Write 50 unique lines (But actually...50) COVER PAGE
- 15. 2. Word play 3. Picture play 4. Table merges 02. 1. Voice of customer /brianne-dromey
- 16. 1. Voice of customer 2. Word play 3. Picture play 4. Table merges 02. /brianne-dromey
- 19. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
- 20. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
- 21. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
- 22. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
- 23. Wii meets wow
- 24. INNER CRITIC Wii meets wow
- 25. Trying to figure out the holy grail of VR. A real VR experience. Want it to be easy to do (like Wii, anyone can do it /use it) Really want to wow people. We tell stories. The riders are immersed. You’re part of the experience. More than showing pretty pictures.
- 26. 1. Voice of customer 3. Picture play 4. Table merges 02. 2. Word play /brianne-dromey
- 27. Good writers use a thesaurus
- 28. Good writers use a thesaurus INNER CRITIC IMPOSTER SYNDROME
- 29. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
- 30. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
- 34. Immersive virtual reality you control
- 35. Immersive virtual reality you command
- 36. Immersive virtual reality you direct
- 37. Engaging virtual reality you direct
- 38. Captivating virtual reality you direct
- 39. Captivating virtual reality you direct COVER PAGE
- 41. Virtual reality where you call the shots
- 42. Virtual reality where you wear the pants
- 43. INNER CRITIC Virtual reality where you wear the pants
- 44. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
- 47. 2. Phrase Thesaurus 1. Power Thesaurus 3. Word Hippo www.powerthesaurus.org www.phrases.org.uk/phrase-thesaurus/ www.wordhippo.com
- 49. Be taken places with virtual reality
- 51. INNER CRITIC Practice time 1. Pull out your phone 2. Hush your inner critic www.tinyurl.com/ craftkillerheadlines
- 52. www.tinyurl.com/ craftkillerheadlines Steer Direct Absorbing Reality MESSAGE Immersive virtual reality you control
- 53. 3. Picture play 2. Wordplay 1. Voice of customer 4. Table merges 02. /brianne-dromey
- 54. 3. Picture play 4. Table merges DESIGNER 2. Wordplay 1. Voice of customer 02. /brianne-dromey
- 60. So real you can almost touch it
- 63. Virtual reality where you point the story
- 64. INNER CRITIC Practice time 1. Pull out your phone 2. Hush your inner critic www.tinyurl.com/ craftkillerheadlines
- 65. www.tinyurl.com/ craftkillerheadlines Steer Direct Absorbing Reality MESSAGE Immersive virtual reality you control
- 66. 4. Table merges 2. Wordplay 3. Picture play 1. Voice of customer 02. /brianne-dromey
- 73. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination
- 74. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box
- 75. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family
- 76. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
- 77. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you Run wild in your imagination
- 78. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
- 79. Benefits Differentiation Attitude Features Wake to your wildest dreams Defy the edge Run wild in your imagination Bring friends along for the ride More than an elevated arcade experience A team that thinks outside the box Play in a universe where you control the storyline Take your friends to new worlds Connect with friends and family like never before Combine hardware & software to build storyworlds Technology for immersive experiences VR entertainment that moves you
- 80. Never wake up
- 81. INNER CRITIC Never wake up
- 83. INNER CRITIC
- 84. INNER CRITIC
- 85. INNER CRITIC
- 86. INNER CRITIC
- 87. INNER CRITIC
- 89. Creativity is a muscle This will get easier
- 90. Creativity is a muscle This will get easier
- 91. Thank you Senior Copywriter & Brand Strategist One Net Inc Brianne Dromey brianne@onenetinc.com INNER CRITIC /brianne-dromey