In the past, online marketers only focused on Web, so the utm gif worked great.
Over the past 5 years, the number of ways consumers access content has increased to incude phones, tablets, IPTV and may more devices.
So Today if you are only measuring the web, you’re missing out on getting a complete picture of how users interact with your business.
to help describe the a common problem lets hear from Amy Sample, the director of analytics at PBS