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the ongoing journey towards open access
sebastian chan, head of digital, social & emerging technologies, powerhouse museum
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
revenue model:
direct funding - 76%

admissions & membership

donations

visitor services (cafe, shop)

content services
(research, image sales, exhibition sales)




     source: http://www.flickr.com/photos/43426549@N00/1812312679/
some key audiences:
children & familes

under 30s

culturally active adults

makers, tinkerers, creators, designers
new, diverse
    digital citizens




source: http://www.flickr.com/photos/podoboq/2880644680/
the physical museum is about the
experience of objects.
the online museum has given access to
the data cloud that surrounds objects.
museums are a form of (collective)
storytelling.
the powerhouse aims to inspire
and provide the raw assets for the
next generation of designers,
makers, tinkerers, and scientists.
“sites which prevent the sharing of such
content amongst readers may look like
ways to protect the commercial interest
of that content, but in fact, they kill it,
destroying its value as a cultural
resource within networked communities,
and insuring that the public will look
elsewhere”

henry jenkins, university of southern california
our guiding digital principles:
     findable - where people are and where they
     look

     meaningful - people can understand it

     responsive - to people’s interests & location

     usable/shareable - people can pass it on and
     share

     available everywhere - online (web), onsite
     (galleries) and o site (in the community)
2004
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
launched May 2005
print resolution
& public domain
now 50% of all
  web tra c
  up from just 8% in 2006
The ongoing journey towards open access
metadata is
creative commons
      cc-by-sa
downloadable zip
Figure 3
Distribution rings   1. Analogue in-house

showing the
various forms of     2. Digital in-house
access to cultural
heritage.
                     3. Online




                     4. Online, in the network




                          source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009
collection API
  first open RESTful API in
  NSW Government?
integrated into
australian resources
integrated
 overseas
The ongoing journey towards open access
Figure 3
Distribution rings   1. Analogue in-house

showing the
various forms of     2. Digital in-house
access to cultural
heritage.
                     3. Online




                     4. Online, in the network




                          source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009
out of copyright
photographic archives
The ongoing journey towards open access
The ongoing journey towards open access
2007
31,000 views
51% from Google search
18% direct tra c from PHM
15% from Picture Australia/NLA
The ongoing journey towards open access
The ongoing journey towards open access
four weeks
 40,000 views
 75% from Flickr community
two years
 2.5m+ views
 1711 photos now added
112,645 views
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
emergent
communities
remixes



remix by frodobabbs - http://www.flickr.com/photos/36041246@N00/4049683546/
exploring the commons video series on flickr
The ongoing journey towards open access
remixes
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
The ongoing journey towards open access
outcomes:
   more engagement with cultural collections

   more e ective delivery of educational mission


   leveraging community interest to further research


   developing new ‘products’ and product bundles

   institutional shift towards default rights being
   creative commons

    open access image repository coming in 2011/12
thank you.
sebastian chan
head of digital, social and emerging technologies
powerhouse museum
sydney, australia

sebc@phm.gov.au | @sebchan

Fresh + New: museum technologies blog
www.powerhousemuseum.com/dmsblog

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The ongoing journey towards open access

  • 1. the ongoing journey towards open access sebastian chan, head of digital, social & emerging technologies, powerhouse museum
  • 5. revenue model: direct funding - 76% admissions & membership donations visitor services (cafe, shop) content services (research, image sales, exhibition sales) source: http://www.flickr.com/photos/43426549@N00/1812312679/
  • 6. some key audiences: children & familes under 30s culturally active adults makers, tinkerers, creators, designers
  • 7. new, diverse digital citizens source: http://www.flickr.com/photos/podoboq/2880644680/
  • 8. the physical museum is about the experience of objects. the online museum has given access to the data cloud that surrounds objects. museums are a form of (collective) storytelling.
  • 9. the powerhouse aims to inspire and provide the raw assets for the next generation of designers, makers, tinkerers, and scientists.
  • 10. “sites which prevent the sharing of such content amongst readers may look like ways to protect the commercial interest of that content, but in fact, they kill it, destroying its value as a cultural resource within networked communities, and insuring that the public will look elsewhere” henry jenkins, university of southern california
  • 11. our guiding digital principles: findable - where people are and where they look meaningful - people can understand it responsive - to people’s interests & location usable/shareable - people can pass it on and share available everywhere - online (web), onsite (galleries) and o site (in the community)
  • 12. 2004
  • 18. now 50% of all web tra c up from just 8% in 2006
  • 22. Figure 3 Distribution rings 1. Analogue in-house showing the various forms of 2. Digital in-house access to cultural heritage. 3. Online 4. Online, in the network source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009
  • 23. collection API first open RESTful API in NSW Government?
  • 27. Figure 3 Distribution rings 1. Analogue in-house showing the various forms of 2. Digital in-house access to cultural heritage. 3. Online 4. Online, in the network source: business model innovation, cultural heritage, knowledgeland, the netherlands, 2009
  • 31. 2007 31,000 views 51% from Google search 18% direct tra c from PHM 15% from Picture Australia/NLA
  • 34. four weeks 40,000 views 75% from Flickr community
  • 35. two years 2.5m+ views 1711 photos now added
  • 42. remixes remix by frodobabbs - http://www.flickr.com/photos/36041246@N00/4049683546/
  • 43. exploring the commons video series on flickr
  • 51. outcomes: more engagement with cultural collections more e ective delivery of educational mission leveraging community interest to further research developing new ‘products’ and product bundles institutional shift towards default rights being creative commons open access image repository coming in 2011/12
  • 52. thank you. sebastian chan head of digital, social and emerging technologies powerhouse museum sydney, australia sebc@phm.gov.au | @sebchan Fresh + New: museum technologies blog www.powerhousemuseum.com/dmsblog