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Insights about how to anticipate the after covid 19

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SynapsesQuali – April 2020 1
ANTICIPATE THE “AFTER COVID 19”
& BE PREPARED

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SynapsesQuali – April 2020 2
APPROACH
Interviews & brainstorming
with experts & professionals
in Psychology, Sociology,
Ec...

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SynapsesQuali – April 2020 3
Future will be probably a mix of both
scenarios but it helps for this
brainstorming to work w...

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Insights about how to anticipate the after covid 19

  1. 1. SynapsesQuali – April 2020 1 ANTICIPATE THE “AFTER COVID 19” & BE PREPARED
  2. 2. SynapsesQuali – April 2020 2 APPROACH Interviews & brainstorming with experts & professionals in Psychology, Sociology, Economy, Healthcare Web services, Public & Private sectors “Rule of the game” = Consider the 2 hypothetic scenarios as possible after covid-19 and define together the consequences for human beings and expected attitude – initiatives from brands and companies
  3. 3. SynapsesQuali – April 2020 3 Future will be probably a mix of both scenarios but it helps for this brainstorming to work with extreme caricatures
  4. 4. 4 SynapsesQuali – April 2020 The 2 “hypothetic ” Scenarios as possible after Covid-19, deliberately extreme versions Scenario 2 = Positive rupture - disruption Positive energy & Renewal Scenario 1 = Negative spiral Depressed & Withdrawn
  5. 5. 5 Scenario 1 = Negative spiral Depressed & Withdrawn SynapsesQuali – April 2020 Summary of hypothetical scenario presented to experts Global recession Lack of global investment plans EU more divided than ever Limited purchase power Nationalism, Populism, “our people first”, “our community first” Mistrust, fears, communitarianism Social tensions Withdrawn & Austerity control of individual freedom Closing of frontiers
  6. 6. 6 SynapsesQuali – April 2020 Scenario 1 = Negative spiral Depressed & Withdrawn  Continue what was done during confinement: more purchases online, more homeworking, entertaining at home, more In home decoration, more gardening…  Looking more for national/regional products/services  More mobile payments  Looking for products – food –medication - techniques reinforcing immunity/protection against new virus  Testing/Control of body immunity  Low cost / hard discount / small formats ++  More addictions We will do more….  Less purchases in big commercial centers  Less purchases of products “made in China” or with more guarantees of security/hygiene/EU certified  Less travels abroad  Sale of second home in EU Southern countries highly impacted by Covid 19, seen as not safe: Spain, Italy, France,…  Possible decrease of Export (protectionism >>) We will do less…
  7. 7. 7 SynapsesQuali – April 2020 Scenario 1 = Negative spiral Depressed & Withdrawn  Ecommerce but paying more attention to production / origin & Delivery services  Travel / leisure focused on local activities  Small retail, local stores  Hygiene – Cleaning –health protection  Healthcare, Food, Paramedical, Sport, especially if focused on immunity reinforcement  Web conf technologies, IT at home (printers)  Home decoration, gardening, cooking, home trainer, well being at home  Essential sectors like food, health, home & personal care.  Discount stores, Private labels or small formats  Consumer credit, short term credit Winning sectors ...  Non essential sectors (clothing, leisure,…)  Real estate (private, commercial, enterprise,…)  Travel industry focused on people transport abroad  Decline of luxury goods & premium brands at least those addressed previously to middle class. Maybe “mini” formats  Decline of “Exotic” as main selling argument (travels, furniture, culture, origin…) The losers…
  8. 8. 8 SynapsesQuali – April 2020 Scenario 1 = Negative spiral Depressed & WithdrawnAfter corona = Main symptoms - Signals Anxious & depressive Paranoid Burn-out Mysticism Insecure Mistrust
  9. 9. 9 SynapsesQuali – April 2020 Scenario 1 = Negative spiral Depressed & Withdrawn  Define its role in society, be virtuous, engaged  Corporate Social Responsibility >>  Demonstrate empathy for economic problems of populations : adapt price positioning, real discounts, smaller formats, fair credit formulas  Pay more attention and reassure about origin of components/ingredients used in production, assembly of components,…  Back to local, short circuits, Fresh ++ but more as health control  Immunity reinforcement/support  Guarantees of hygiene control  Adapt communication (respecting hygiene, distance control,…)  Web services, In home delivery >> Needs related to brands – external companies Social engagement, fairness and meaningful Expectations from brands – external companies
  10. 10. 10 SynapsesQuali – April 2020 Scenario 1 = Negative spiral Depressed & Withdrawn  Empathy  Listening  Proactive help  Don’t minimize  Let express emotions & questions  Some authority, assertiveness, fairness  Maintain security / hygiene/ socials distant rules  Secured IT homeworking, flexi-time organization  Detect signals of exhaustion and adapt workload, working hours, shift of team , tem workers  Rational & scientific proofs  Protection in case of difficulties Needs at work “Parental figure” Sense of responsibility with empathy Expectations at work
  11. 11. 11 SynapsesQuali – April 2020 Scenario 2 = positive rupture - disruption Positive energy & Renewal Summary of hypothetical scenario presented to experts Restart of global economy One single EU with common social, health, security, labor program Major investment plans Encourage new economy with more sharing system More cooperation between private/public & between regions Path change in politics and society New values like share, respect of people and of environment, collaboration/partnership Real belief in urgent need to RESPECT climate, environment, people, health, different generations Enjoy life to fullest while respecting others and own health Role of public sectors ++: healthcare, education, security, public transport, cleanliness
  12. 12. 12 SynapsesQuali – April 2020  Back to pleasure in groups: parties, barbecues, social events, celebrations  Enjoy of outdoor activities, nature, bicycle and more attentive to respect of environment  Protect / engage / involve seniors. More cross- generational activities  Local, fresh, bio = ++ but more as civic act  Initiatives centered on solidarity, share, collaboration  Ecology experienced as I and we are part of system and we have to care of it at our level. We will do more….  Less pure individualistic mindset  Less time on web, less contacts via social networks or app and more real human being contacts  Less carefree attitude about climate changes, environment,… and more conscious of impact of personal choices/decisions: mobility, travel destinations, travel mean, consumption, leisure…  Less competitive mindset We will do less… Scenario 2 = positive rupture - disruption Positive energy & Renewal
  13. 13. 13 SynapsesQuali – April 2020  Back to things we missed: restaurants, travels, cultural events, social events,… but aligned with new social & eco friendly values  Collaborative platforms  Part of Healthcare sector being sponsored (1st line - emergency – nurses)  Part of academic and research world being sponsored if aligned with eco-friendliness, climate, local production,…  Products and services reinforcing real social contacts  Sharing economy ++  Soft mobility : bicycle, feet Winning sectors ...  Heavily polluting sectors: chemicals, truck transport, intensive farming, intensive livestock,…  Probably companies who have relocate whole production abroad  Maybe those who have done nothing to help during the crisis…  Companies / sectors stimulating automation instead of sharing work/time between people  Sectors or at least attitudes in opposition with share – solidarity like extreme individual luxury (clothing, cars, jewelry, real estate…) The losers… Scenario 2 = positive rupture - disruption Positive energy & Renewal
  14. 14. 14 SynapsesQuali – April 2020 After Corona = Symptoms - Signals Making connections Scenario 2 = positive rupture - disruption Positive energy & Renewal Total rupture Reinventing ourselves Resilience Energized Responsible enjoyment
  15. 15. 15 SynapsesQuali – April 2020  Activate the “new” values : respect, share, collaboration, solidarity, local, durability…  Positivism but linked to positive action : how to be useful to others, to community,… ?  Stimulate authentic social contacts  Mutual aid: company – employees – customers  Hedonism but still responsible  Contribute to social – community effort  Partnerships >>: public & private, academic world & industry Needs related to Brands – external Companies “Catalyst” Scenario 2 = positive rupture - disruption Positive energy & Renewal Expectations from brands – external companies
  16. 16. 16 SynapsesQuali – April 2020  Encourage  Dynamism & Positive energy  Empowerment  Humanity  Social  How to be useful  Stimulate creativity – collaboration – exchange  Learn from past errors  Cross competences – departments – countries  While respect for local  Canalize energy  Control of excessive behaviors  Ensure tolerance for other ways of behaving & thinking Needs at work “be Catalyst of positive change” Scenario 2 = positive rupture - disruption Positive energy & Renewal Expectations at work
  17. 17. SynapsesQuali – April 2020 17 Both ways of behaving, thinking and their respective needs will be probably present among your customers, your employees, your stakeholders Including those coming back to their routines and “doing as usual” We can help you to: Translate these changes in your own sector – activity To train your management about how detect these signals – behaviors And how to adopt the right attitude
  18. 18. SynapsesQuali – April 2020 18 But above all, ideally don’t wait the after covid-19 Act from now With initiatives aligned with current needs Especially if you are in - or - close the “essential” sectors
  19. 19. SynapsesQuali – April 2020 19 Scenario 1 = Negative spiral Depressed & Withdrawn Scenario 2 = positive rupture - disruption Positive energy & Renewal  Answer to anxiety, stress, mistrust  Demonstrate goodwill for your customers, your employees, stakeholders  Organize fundraising for the current heroes  Facilitate remote working with guarantees of web security, confidentiality and control  Promote distance education / training  Participate actively to health emergency : personal, products, logistics,…  Share skills and means for the most impacted sectors (health but also cultural, education, catering, event, travel & leisure…)  Develop partnerships, with academic world, public/private, with startups  Provide help for seniors
  20. 20. SynapsesQuali – April 2020 20 If you have questions, want to know more about it wish to brainstorm don’t hesitate to contact us

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