1. Fashion Retail
A seamless physical & digital experience
Credits

2. Trend 1: Bring physical into digital
Adding to the digital environment:
• Exclusivity
• Personalization
• Interaction
• Commerce (fashion e-bay)
• Access/ democratization
2

3. KCD launches digital catwalks
web 2.0 (29 Jan)
Web site: http://www.digitalfashionshows.com
3

4. Online Vintage Fashion web 2.0
Web site: www.vaunte.com
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5. Trend 2: Bring digital into physical
Adding to the physical/retail environment:
• Information
• Augmented reality experience
• Live “access” to worldwide events of the brand
• Shopping customization
• Interaction (e.g. mirrors)
• Recreation space / fun element
• Engagement
5

6. Burberry flagship store,
Regent Street, London (13/9/2012)
• 100 digital screens and 160 iPad terminals
streaming interactive content
• 4087 m2 store
• multi-sensory experiences include digital rainstorms
and lightning
Burberry states:
“bringing
Burberry.com to
life, seamlessly
blurring physical and
digital worlds”
Video/ interview: http://www.youtube.com/watch?v=CokbQWI_15U
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7. Alfred Dunhill Autumn/Winter
2012 collection show in Shanghai
Video of the show:
http://www.youtube.com/watch?v
=iPizPHlFNOw
Ipad app video:
www.youtube.com/watch?v=oEjA
WqTNJmY
Web site: http: www.dunhill.com
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8. Georg Jensen in-store & ipad
augmented reality
Video/ interview: vimeo.com/56763082
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9. Thank you