The document discusses 6 trends related to mobile technology: 1) Mobiles are becoming integrated into more aspects of life beyond just calling. 2) Websites are being optimized for mobile browsing. 3) Smartphones are becoming accessible to more of the mass market. 4) People expect to be constantly connected through their mobile. 5) Companies are exploring new models for monetizing mobile applications and services. 6) Mobile payment/commerce is an emerging trend.

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2. 5 trends
Fra mobil til gulvtæppe
Fra visitkort til apps
Mobilen for the masses
Truly, always on
Show me the money
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3. 1
Fra mobil til gulvtæppe
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5. Android
• 5 forskellige versioner på markedet
• 2.x er dominerende i 2011
• 2.3 - Spil, videochar, IP-telefoni, NFC
• 3.0 - Tablet support, sikkerhed
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6. Dumme telefoner ?
Dumb phones
Smart phones
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8. Devices
2013
2015
1.78 billion PC units
"Smartphone video
1.82 smartphones and calling is expected to
"browser-enhanced" reach 29 million users by
devices... 2015."
2014
"over 3 billion of the
world's adult population
will be able to transact
electronically via mobile
or Internet technology."
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20. To allow
women to stay
connected
while
remaining
stylish
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26. 2
123hjemmeside .... NO more !
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35. Google Maps
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36. 3
Mobile for the masses !
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40. Moca Mobile
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41. 4
Always on....or what ?
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44. 5
Show me the money
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49. 6
Bonus trend
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