Fredag d. 23. januar 2015 afholdte vi Headstart Trendseminar, hvor blandt andre den dygtige Peter Lund fra AKQA i Paris holdte et oplæg om digitale, kreative trends, der vil påvirke forbrugerne, og dermed virksomhederne, i 2015.

2. 2014

3. THE INTERNET OF
THINGS

5. TRACK YOUR
HEALTH
WITHINGS

6. CONNECTED
HOME
NEST

7. BEDDIT
ZZZZZzzzz

8. MOTOROLA 360
SMART
WATCHES

9. FLOWER POWER
PARROT H20

10. THE YEAR WHERE WE
KNOW WHAT YOU
EAT, BEFORE YOU
EAT IT.
BAIDU CHOPSTICKS

11. SOME MORE
QUESTIONABLE?
TRACKING POINT

12. NIKE+
FUELBAND SE

13. GOOGLE GLASS
GOOGLE GLASS

14. TRACKING HAS BECOME
A COMMODITY

15. WHAT MATTERS
IS WHAT WE DO
WITH THE DATA?
DUOLINGO

16. VIRTUAL ALTER EGO

17. BUT HAVE FUN DOING IT

19. BE MORE RELEVANT
MORE PERSONAL
REMOVE FRICTION

23. 1 TO 1 RELATIONSHIPS
ACROSS
MILLIONS

24. CONTEXTUAL CONTENT

25. NIKE+
FUELGUIDE

26. NIKE+
FUELGUIDE

28. SERVICES THAT LEARNS

29. KNOWS WHAT
YOU WOULD LIKE
TO WATCH NEXT.
NETFLIX

30. IT’S TIME
TO LEAVE
GOOGLE NOW

31. AMAZON KNOWS WHAT YOU
LIKE BEFORE YOU LIKE IT
‘ANTICIPATORY SHIPPING’

33. THE CONSUMER IS
ALWAYS RIGHT

35. DESIGNED EXCLUSIVELY
FOR 6 BILLION PEOPLE

39. TRACKING A COMMODITY
MORE PERSONALISATION
HARDER TO CUT THROUGH
INDIVIDUALS ARE ACTING

40. DATA SOURCING

41. TEST AND LEARN

42. EMPATHY

43. PETERAMMENTORP