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Managing Relationships that Matter
How do you know if you are truly making the most of the people around you, the
people you come in touch with on a regular basis and all other people you meet?
Today I had a chance to read Martin Zwilling’s blog post “Can You Find My Contact
Info in a Second?” In this particular post, Martin explains why it is so difficult to find
up to date information on the people you’ve met and why the rolodex with 100
business cards doesn’t work anymore. I totally agree with him. It is very difficult to
find someone’s current contact information these days. Many people are moving
around from job to job and hence their contact information is changing on a regular
basis. His posting made me wonder throughout the day and it made me think about
my own relationships. So I wanted to share my perspective on why it is so
important for you to maintain your relationships on a regular basis to not only
succeed in business but also in life.
How many true friends do you have? Are you in touch with them on a daily basis? I
believe many entrepreneurs don’t take this particular subject seriously before they
go about starting their own new business. If you maintain your relationships, it will
be one of the best tools you can tap into when you launch your new startup. In
most cases, this will not cost you a penny. These are the people you can count on
to provide you with some feedback for your new enterprise, new service or a
product. They are the people that can spread the words about your products and
services. They are your free marketers when you are ready to launch your next
startup.
However, maintaining the relationship comes with responsibility. It is not an easy
task. It requires daily commitment from you to make a phone call or to send an
email just to say hi. I think many of us take relationships for granted and we don’t
give the attention it requires. We believe it will be there when we need it the most
Off: A-602, Vasundhra CGHS, Plot no. 16, Sector 6, Dwarka, New Delhi 110075
Phone: +91-9871203111 Email: md@innovistaconsulting.com

2. The Marketing Services & Solutions Provider
but forget to understand that just like us, everyone is busy as well and that old
relationship does not wait around for you.
In order to maintain the relationship you need to invest in people. You need to first
learn to value who they are, respect their work, respect their view and finally
understand them. Understanding one another is not an easy task as well but at
least if you want to build relationships to help you with your business analyze the
following areas and help them along.
1. find out what their goal in life is
2. find out what they like doing the most
3. do they have any interests or hobbies
4. find out what they need help with
5. find out what they are working on
Many successful people find a way to keep in touch with hundreds of people all the
time. They don’t know much about the individuals but they have a way to keep a
tiny bit of crucial information that they know will spark an interest or a conversation
with their contacts. This sort of delicacy will help you go a long way in terms of
building relationships. You will need to find a way to keep this information along
with your contacts. Martin’s post suggests a few tools for you to try out.
In order to find this delicacy, first you need to understand the truth about people.
You need to understand that at the end of the day, they are all human beings as
well. They have feelings too and they want to feel important and special. You need
to learn to give them what they want or lack. For example, if they want to associate
with success then you should help them achieve that. If they are insecure then you
give them confidence. If they don’t feel special, make them feel special by truthfully
complementing about their work etc. If they are starting up a business, be the first
one to lend a hand.
Off: A-602, Vasundhra CGHS, Plot no. 16, Sector 6, Dwarka, New Delhi 110075
Phone: +91-9871203111 Email: md@innovistaconsulting.com

3. The Marketing Services & Solutions Provider
This is how you build a network of true online friends. This is how you build
relationships in your life. If you do it right and help them along, they will be there
when you need to count on them. In your niche market, you will meet a lot of
people on a regular basis. Help them along and keep in touch. You will need them
one day.
I hope these thoughts help your relationships. Please leave comments on how you
manage your relationships and how it has helped you with your routine life.
Also send in your feedback to me at:
Dr. Sekhar Basak,
Innovista Consulting,
A-602, Vasundhra CGHS,
Plot no. 16, Sector 6, Dwarka,
New Delhi – 110075
Mob: +91-9871203111
Email: office@innovistaconsulting.com
Skype: sekhar_basak
“LINCOVIS G – SYNERGY AT WORK” IS A NEW BRANCH TO THE INNOVISTA
FAMILY TREE. CALL US FOR MORE INFORMATION, WE ARE EXCITED TO HELP YOU!
Off: A-602, Vasundhra CGHS, Plot no. 16, Sector 6, Dwarka, New Delhi 110075
Phone: +91-9871203111 Email: md@innovistaconsulting.com