10 aspects of an 'executable' strategy....

1. STRATEGY
ABSOLUTE MUST HAVES

2. 01
STOP NAVEL GAZING!
YOUR STRATEGY DEFINES HOW
YOU UNIQUELY & DEFENSIBLY
DELIVER CUSTOMER VALUE.
IT’S ABOUT THEM, NOT YOU.

3. 02
LOOK AHEAD!
THE VISION SHOULD INSPIRE,
NOT JUST EXPLAIN. STRATEGY IS
ABOUT WHERE WE ARE GOING,
NOT WHERE WE ARE.

4. 03
KEEP IT SIMPLE
TROOPS AT EVERY LEVEL MUST RELATE
& BE ABLE TO ALIGN PERSONAL DAY-TO-
DAY WORK. BUT SIMPLE IS NOT
SIMPLISTIC. (AND NO MORE THAN 6
OBJECTIVES AT A TIME PLEASE!)

5. 04
CULTURE EATS STRATEGY
FOR BREAKFAST!
ADDRESS CULTURE & CHANGE UP
FRONT AND REMEMBER THAT WITHOUT
BUY-IN & DAY-T0-DAY, IN-THE-TRENCHES
EXECUTION, YOUR STRATEGY IS JUST A
POWER POINT DECK.

6. 05
ASSIGN OWNERSHIP
STRATEGY MUST BE OWNED BY
SPECIFIC PEOPLE WITH SKILLS,
SCOPE, AND AUTHORITY TO
MAKE IT HAPPEN.

7. 06
ALIGN
TIE THE EXECUTION PLAN
DIRECTLY INTO THE BUSINESS
STRATEGY & BUDGET,
OBJECTIVE FOR OBJECTIVE.
FROM JANITORS ALL THE WAY
DOWN TO SENIOR MANAGERS

8. 07
KEEP IT REAL
20% STRETCH IS FINE, BUT NOT
MUCH MORE. STRATEGY
SHOULD BE FIRMLY BASED IN
EXISTING CORE COMPETENCIES
AND BE EXECUTABLE.
IT SHOULD ALSO DEFINE WHAT
WE WON'T DO.

9. 08
GOVERN IT
DEFINE RELEVANT, COLLECTABLE
METRICS TO MONITOR PROGRESS AND
EMPOWER GOVERNANCE FOR ON-GOING
EXECUTION & EXCEPTIONS

10. 09
COMMUNICATE IT
PLAN & BUDGET FOR
COMMUNICATION. IF THE
TROOPS DON’T KNOW THE
STRATEGY, OR HAVE A
MISINTERPRETATION OF IT, THE
WHOLE THING COLLAPSES

11. 10
DON’T RUSH IT
GOOD STRATEGY DEVELOPMENT
INCLUDES TIME TO JUST SIT & MARINATE.

12. CREATIVE COMMONS ATTRIBUTIONS
Title Slide: http://www.flickr.com/photos/jasonbrown2013/
Slide 2: http://www.flickr.com/photos/sherihall/
Slide 3: http://www.flickr.com/photos/peternijenhuis/
Slide 4: http://www.flickr.com/photos/nanagyei
Slide 5: http://www.flickr.com/photos/matthew_norris/
Slide 6: http://www.flickr.com/photos/inlinguamanchester/
Slide 7: http://www.flickr.com/photos/jepoirrier/
Slide 8: http://www.flickr.com/photos/ejmc/
Slide 9: http://www.flickr.com/photos/tonyjcase/
Slide 10: http://www.flickr.com/photos/bisgovuk/
Slide 11: http://www.flickr.com/photos/heyitschili/
Slide Design: http://www.slideshare.net/jazzinside/10-golden-rules-of-pr

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