Youtube marketing value
In this file, you can ref free useful materials about youtube marketing
value and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
YouTube is a world's biggest video sharing website. There are a
lot of other websites that share videos, and there are the naughty
ones that share files, but YouTube is the biggest out of all of
them. There are thousands of videos on YouTube and thousands
of people visit it every day. It has a very large pool of people
who could potentially see your adverts and your videos. So, as
you can imagine, the marketing potential of YouTube is huge.
Your potential audience is massive
YouTube is not nearly as big as Facebook, and it is not even as
big as the social media site in third place, Twitter (even though
Twitter has a quarter of the audience of Facebook). However, the
potential audience available on YouTube is massive, and far
more than you can ever expect to see on your own website. Plus,
YouTube videos feature prominently on many of
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the Google search engine results pages, probably because Google
owns YouTube and want to see more traffic.
So, your pool of potential buyers is massive, added to which, the
audience is quite diverse. It is not like Pinterest where the
audience is mostly female or Twitter where the audience is
mostly reading and micro-blogging enthusiasts. This means that
you are likely to find some of your target audience nestled away
within the audience of YouTube.
It appeals to people who are not too keen on reading
There are lots of people who are not keen on reading at all, and
the Internet is not exactly a hostile place, but it is a place of
limited uses. People who do not like reading will often use
Internet tools such as social media or checking results, data, etc.
Otherwise they will use it as a consumer. YouTube appeals to
these people, but also appeals to people who are keen on reading
too. There are very few people in America that can say they have
never seen a YouTube video. To some people it is a second
television, and why not, since many TV shows and even movies
are now available on YouTube for free, (so long as you don't
mind unskippable adverts).
It attracts people who want to have fun when your
competitors are creating adverts
YouTube is not there as a place to put adverts, but a lot of your
competition are going to be doing just that. They are going to
make videos under the pretense of them being a demonstration or
how-to video, and are going to create adverts. People do not log
onto YouTube to see adverts, they go on there to be entertained.
This is where you can differentiate yourself from your
competition.
You can create videos that are fun to watch and are engaging.
Sure, they can still be promotional, but make sure that the
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promotional side of them is an afterthought. Let's say that you
sell ultra-strong windows. People would love to see videos of
windows smashing as people throw bowling balls through them.
Show people doing this and show it in slow motion, and then
show a clip of the bowling ball bouncing off of your brand of
window. It is fun to watch and helps to promote your products at
the same time. If you can figure out a screenplay for your video
that people would watch anyway, then all you need to do is
convert it a little to make it promotional.
You can embed your videos onto your website
It is actually better if you embed your video into your website
and stream it from YouTube. It is better than uploading the video
to your own hosting service, as watching it will probably take up
your bandwidth and it will most likely take longer to load on the
user's computer. Plus, uploading it to your hosting service will
also take up space, whereas streaming from YouTube will take
up a tiny amount of hosting space.
People have started using YouTube as a "how to" website
If somebody wants to learn anything from playing the piano to
how to roll a cigarette with one hand, they visit YouTube. You
can really take advantage of this and gain a solid and reliable
audience if you create high quality "how-to" videos. It is
preferable if you create them as tutorials on how to use your
products, but it only needs to be vaguely related to your product.
You can give guitar lessons with your guitars, carpet fitting
instructions with your tools; you can even give tutorials on how
to use your apps to get the best prices on things, etc.
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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