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Video marketing guide
In this file, you can ref free useful materials about video marketing guide
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In a world of constant change, it’s important for businesses to remember
that when it comes to attracting an audience, ‘short’ and ‘worthwhile’
are the two most valuable words to keep in mind. By focusing on your
customers’ daily needs and concerns, video marketing becomes your
strongest asset. But with 100 hours of video being uploaded to YouTube
every minute, 5 tweets per second containing a Vine link, 150 million
users on Instagram and 675 million people tuning in to watch Vimeo
videos – how do you break through the clutter?
How can marketers leverage video to generate leads, engage customers,
show off their brand, and ‘humanize’ their content to appeal to more
people?
This post will break down the leading video marketing platforms
including Vine, Instagram, YouTube, Vimeo & Google Hangout. Learn
how to use each network effectively, compare the pros and cons, and
check out which companies are doing it right (providing you with the
inspiration you need to crush it!)
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Vine
Vine is an app that’s thriving heavily in the realm of short, creative blips
of video content. Its system is set up in such a way that it is dependent
on its users. It’s a community-minded mobile application that allows
interaction between users and audiences, exclusively, to engage and
bounce ideas back and forth, with the potential of promising more
exposure for those involved in sharing. “Brand Vines are shared 4x more
than other online videos, and 5 Vines are shared every second on
Twitter,” says Heather Taylor, a vice-president at Ogilvy.
It’s essentially a trade-off, because it’s focused on individual ideas and
creativity as well as your audience. It’s no mystery that its users are
exploring various avenues to grab the attention of followers and stack up
the “likes”, using speed to their advantage. And you should too.
Vine Quick Tips
· Think community. Simply consider what you would want
from a business in terms of community interaction. Engage and
participate often.
· Be creative and practical. People want videos that are useful
and entertaining, and they want to know how you cater to their
interests. Try a “how-to” or demo of your product – or present
something interesting related to your brand.
· Leave them wanting more. Whether your humorous, engaging
or inspiring, make sure your quick clips bring people back to
you.
· Be authentic. This should go without saying for all social
media, but don’t try to hard sell your products here. Show off
what you stand for. Share “why” you exist and what makes
your team successful.
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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