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Youtube marketing tricks

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Youtube marketing metrics
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Youtube marketing tricks

  1. 1. Youtube marketing tricks In this file, you can ref free useful materials about youtube marketing tricks and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Here are a few usage stats that may convince you: The Google-owned video website now attracts more than 800 million unique users per month, and accounts for more than 3 billion hours of video watched on YouTube per month. More than 10 % of all YouTube views now come from mobile devices--and traffic from mobile devices tripled last year. Moreover, although YouTube does attract a global audience, nearly a third of all its traffic comes from the U.S. Bottom line: If you're in business and trying to connect with your audience, you can't afford to ignore YouTube as a digital marketing channel. So how can you approach your efforts on YouTube? Here are a few tips to keep in mind when planning and measuring your campaigns: 1. Know Your Audience One of the biggest myths about YouTube is that you have to have a funny viral hit in order to be successful. This isn't necessarily the case. If you Video marketing. Free pdf download examples Page 1
  2. 2. know your audience, experiment with content your customers can relate to; if you don't know your audience well, these content experiments can help reveal useful audience information. Here's the key: You don't need to connect with the whole YouTube audience. They just need to engage with the right audience. Rokenbok Toys, for example, cares about families who are in the market for children's construction toys. This means that they didn't need to create a video that had mass appeal. They needed a video with personal appeal to people interested in construction toys. 2. Use How-To Video On YouTube, searchers look for the term "how to" three times more than they do "music video." By generating how-to video content, not only are you sharing your unique expertise with your audience and potential customers, but you're also laying the foundation for the kind of loyalty and relationship building that can lead to real business gains. Take a look at the videos posted by BBQGuys.com, an online retailer for grills, in their YouTube channel. They have how-to videos for using and shopping for grills, as well as recipes like this: 3. Target Your Local Market While YouTube has a global reach, many businesses also use ad campaigns to reach specific audiences or geographic areas. YouTube offers four types of pay-per-performance "TrueView" ad options to promote your videos, helping you target ads to the audiences and regions that you care about to make the most impact. For example: The Carmel Mission Inn appears to be focusing its marketing initiatives on geographic targets closest to its location--it comes up in search results for "Pebble Beach hotels," but not "San Diego hotels." That makes its campaign efficient and more likely to convert viewers into customers. Video marketing. Free pdf download examples Page 2
  3. 3. 4. Review Your Analytics As always, you need to be able to understand how your efforts are paying off. YouTube Analytics measures data such as views, audience retention, subscribers, viewer sources and demographics, call-to-action clicks, and mobile access. Just as it helps to analyze your Google Analytics, knowing what works on YouTube (or doesn't) can help you be a better marketer. Here are a few things to keep an eye on: · What keeps people watching: Learn what kind of content is most interesting to your audience and where their interest drops off. Look for correlations like viewer retention compared to overall views, and see how your videos compare to other videos of similar length. · How people find your videos: See which sites and other sources are driving traffic to your videos, playlists or channel in YouTube's traffic sources report (a sample is below), and dive into the data on a per-video level. This can help you better invest resources in the campaigns or channels that are driving the most people to your content. Video marketing. Free pdf download examples Page 3
  4. 4. · Why people subscribe to your channel: Building your subscriber base is crucial to developing a loyal following, so dive into the subscription report in YouTube Analytics to see what videos drive the most subscribers. Examine the dates or videos where there was a high gain or loss of subscribers: What did you do differently on those occasions? Identify key content trends that drive up your subscriptions, and then apply those success strategies elsewhere. Understanding what works in YouTube means you can attract more viewers; more viewers means an increased likelihood that your video will be shared--which, in turn, builds your reach and audience. No wonder you'll be smiling. Video marketing. Free pdf download examples Page 4
  5. 5. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 5
  6. 6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 6
  7. 7. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7

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