Video marketing youtube
In this file, you can ref free useful materials about video marketing
youtube and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Youtube is the largest video sharing site to date, with the most traffic and
the highest amount of users on it making Youtube the definitive place for
getting your videos published and marketed on. I have put together a
guide on Youtube marketing for videos and I think you all will get a lot
out of this.
Youtube is the second highest trafficked site globally according to alexa.
Quantcast estimates60 million unique viewers per month with a
community base of predominately gen y viewers. Emarketer surveys
recently did a research document on video viewer ship according to age
and what they found is that the gen y generation views about 5-6 hours
per day. The household incomes of these viewers are all pretty even from
0-100k +.
Youtube is optimized for 18 different languages and has a large presence
in the asian market place. Youtube is the 4th most trafficked site in the
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united states so the power behind reaching your audience within America
will be found on Youtube. To learn about more of the history of
Youtube the wikipedia page does have some valuable info even though I
hate giving wikipedia pages out it is useful.
Looking at the Youtube Algorithm:
Making it to the home page on Youtube is going to give your video the
most amount of exposure. However, you don’t need to hit the home page
to get your million views, it would sure help.
To do this you are looking at roughly a 15 day window of marketing
efforts put into Youtube. This can be stretched out however depending on
how you are trying to make it to the home page ( top favorites, top views,
top comments etc.).
Keeping it Fresh
There is a freshness factor to your videos and it is much more difficult to
get videos honors and movement within the search algorithm if the video
is old. You would be better off removing that video and re-submitting it if
you are looking to produce honors in a given field and to have a chance at
hitting the home page with greater ease.
Keeping it Real
Factors to take into consideration when submitting a video is going to be
your profile authority. How many friends does this profile have, how
many subscribers and how many channel views. The reason this is
important is to get more initial exposure and more views using a power
profile will help you out greatly. Submitting a video on a orphan account
with no friends or subscribers may raise some suspicion over at the
Youtube headquarters. Make your profiles look natural and build them
out.
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Power of Views, Ratings, Favorites and Comments
Youtube has honors for each type of action that can be taken on a video.
Honors for comments, favorites, ratings and views. As a marketer if you
focus on anyone of these and get a substantial number of votes, favorites,
ratings or views in a day you will see honors pretty quickly.
Remember the category you submit to and the type of channel you
created has a lot to do with your success with getting honors. Gurus tend
to get honors pretty easily within their channel area.
Tips for marketing on Youtube:
There are going to be a lot of tools Youtube has created for marketing
your video. I will share them with you along with some other techniques
we use.
1. On videos there is a share option. You can share by email
address or with friends you have attached to your account.
Remember the more friends you have the more people you can
send to. Also you can leverage social media sites when you try to
share as well.
2. Bulletin Boards: By posting a message this video will be
displayed to all of your friends on your profile.
3. Invite to subscribe: This feature is available in your account once
you request a friend invite. See the post I did here.
4. Add friends: Adding friends is a powerful way to gain exposure
on Youtube. See my latest post here.
5. Make sure your video appeals to the community
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6. Sharing videos with email: We like to go viral with our marketing
campaigns for videos. Send videos out to your friends and family
with a link to the video and an encouragement to share it.
7. Use StumbleUpon.com: Submit the video to
video.stumbleupon.com and then import your email addresses and
send to your friends on stumble upon.
8. Social Media it: You can leverage digg and other social sites like
facebook and myspace to drive traffic to videos.
With the tools and tips I have listed out you will absolutely see success
with your video marketing campaigns.
Good luck and I will see you all next time for the next in our series on
video marketing – global countdown!
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
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#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
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When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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