Youtube marketing 101

Youtube marketing 101
In this file, you can ref free useful materials about youtube marketing
101 and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Taking advantage of social media to promote your business online is one
of the primary components of web-based success. The term “going
viral” is closely associated with the video sharing website, YouTube,
and refers to the process of garnering hundreds of thousands or even
millions of hits (visits) – in this case, referring to views of a user-posted
video. Let’s have a look at why you should be using YouTube to
promote your business, and how you can make the most of this internet
centerpiece.
3 Reasons to Use YouTube to Market Your Products and Services:
Reason #1: YouTube is a Leading Search Engine and So Much
More
One of the foremost reasons you should be marketing via this unique
and popular website can be summed up in a simple statement: YouTube
recently surpassed internet giant Yahoo and became the 2nd most
popular search engine in the world (hot on the heels of its parent
Video marketing. Free pdf download examples Page 1

company, Google). You could stop there and would have justification
enough to tap into this marvelous resource.
But there’s more. YouTube is far more than a search engine. It is a
community, a social network, a form of media (essentially on par with
television in terms of prospective influence), and a venerable platform
for dialog on a universal spectrum of subject matter.
Reason #2: YouTube Offers Free Marketing Opportunities, Plus
Revenue Sharing
When internet users are thinking of a product, service, or field of
interest, YouTube is often the first place they look. Think about the
potential that fact represents for you as a webmaster and business owner:
for free, you can place your product in front of the mass market online.
That’s big!
Furthermore, if your videos go viral, you can enjoy substantial income
via revenue sharing with YouTube. That means this video sharing site
could help you to turn a profit regardless of how much traffic your video
directs to your website – all this, before you ever even make a sales
conversion.
Reason #3: YouTube Can Multiply Your Sales Conversion Rate
(CR) and Word-of-Mouth Exposure
The last but certainly not least potent advantage introduced through
YouTube marketing is that it can help drive an immeasurable number of
visitors to your actual site. If your video is properly injected with call-to-
action, benefit-based content and relevant subject matter, YouTube
has afforded you the opportunity to draw in some of your hottest leads
and increase your Conversion Rate (CR) by leaps and bounds.
The video sharing site also helps to institute a viral word-of-mouth effect
off-site (on social networks like facebook, twitter and Google+) and off-line
in the “real world” in internet users’ homes and places of business.
3 Methods to Promote Your Business via YouTube
Method #1: Create Genuinely Good Video Content
You or your marketing agent can help you to create something genuinely
well-produced and interesting to share with the YouTube audience. That

can be something funny, informative, unique, even controversial, or
anything useful and captivating to a relevant niche audience.
Be certain to make sure that your content is relevant to your field. It is
also vital that your content explains the benefits involved with what you
offer (if even in a subtle way) and makes users feel the need to visit your
site for more information.
Present benefits and call to action but avoid imparting too much of a
promotional tone. Always consider the platform: YouTube users are
generally there to learn or be entertained – not to be directly marketed
to. Teach and entertain them properly and they will be drawn to your
offerings as a sheer byproduct.
Method #2: Email and Post Links to Your Videos
It may seem overly simple, but you should email everyone in your
personal contacts list and your professional mailing list when you create
a YouTube video you think has real potential to go viral. Be cautious
and selective to maintain credibility. Construct a headline (subject line)
that makes your video sound earth-shattering or enticing.
Remember that you are more likely to garner views to multiple videos
by the same viewer if that person subscribes to your YouTube channel,
so let them willingly do that. Those on your company mailing list are
fine to send regular links to, but don’t overdo it. And obviously don’t
saturate your friends and family with your video links.
Create a business presence on every major social network, like Google+,
facebook and twitter. Obviously, you should promote your YouTube
videos daily on these networks by posting links with a strong headline.
And, if you can afford to, you may even want to consider paid
marketing and advertising for your videos.
Method #3: Interaction with Other YouTube Content
Interact with other YouTube users by replying to comments,
commenting on other users’ videos (especially those within your
industry or customer base), and by directly emailing other users through
their YouTube channels.
You should also request to be friends with as many other users as the
site will allow, and again, stick to relevant users when you send out

requests. If these friend requests foster warm leads, those users could
subscribe to your videos and may even start linking others to your
content. Ask and remind people to subscribe, at every turn.
Bear in mind that “going viral” is not strictly linked with some magical
phenomenon that cannot be traced back to an initial set of conscious
actions on the part of the content creator. By doing the groundwork and
creating the early buzz about your video, and doing so strategically, you
can actually play an active role in directly sparking your own viral video
firestorm.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.

#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.

#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Youtube marketing 101

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