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Youtube marketing software
In this file, you can ref free useful materials about youtube marketing
software and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Boston, MA – Pixability, a YouTube marketing software provider,
today announced that it closed an additional $4 million financing round
led by Point Judith Capital, completing a total Series B investment round
of $8.1 million.Quad/Graphics, Inc. (NYSE: QUAD) and Progress
Ventures also participated in the round. David Martirano, Co-Founder
and General Partner of Point Judith Capital, will be joining Pixability’s
board of directors.
The funding will be used to:
· Further expand Pixability’s patent-pending YouTube marketing
technology for management and ad targeting
· Increase the build-out of the world’s largest repository of YouTube
data around brands and industries
· Rapidly grow sales, partnerships, and business development efforts
around YouTube for brands and agencies in domestic and
international markets
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“Pixability has an unparalleled track record of blending cutting-edge
technical innovation with unbeatable market execution,” said David
Martirano, Co-Founder and General Partner of Point Judith Capital.
“Pixability has the world’s best brands as customers for a reason: they
make YouTube perform better than anyone. And they can prove it.”
Pixability has the industry’s broadest scope of YouTube management
functionality. Its patent-pending software measures audiences on
YouTube and allows brands and their agencies to manage YouTube
channels and advertising campaigns all within a single dashboard.
Pixability applies extensive data science to drive measurable YouTube
marketing and advertising results.
“One billion people come to YouTube every month, so more and more
brands ask for our technology to help them reach that audience,” said
Bettina Hein, Founder and CEO of Pixability. “Point Judith Capital
helps us meet that demand while also providing valuable operational
expertise.”
For more information about Pixability’s YouTube marketing
technology, please visit http://www.pixability.com/our-technology/.
About Pixability
Pixability, Inc. is a big data software company that helps major brands
dramatically increase YouTube impact on their target audiences.
Pixability’s YouTube technology mines billions of YouTube video
views, relevant social communities, search patterns, and competitors’
moves. Major brands use the insights generated by Pixability’s software
to hone strategies, optimize channels and content, and execute ad
campaigns. Headquartered in Boston with offices in New York and Los
Angeles, Pixability drives brand YouTube performance and boosts
campaign and media ROI. For more information, please
visit www.pixability.com.
About Point Judith Capital
Point Judith Capital is a leading early stage venture capital firm based in
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Boston, Massachusetts. The firm focuses on investments in software and
technology-enabled service companies. They have constructed the firm
and their team around the strategy of building market leading companies
with innovative founders and serial entrepreneurs. By taking an active
approach to investing, the firm strives to build collaborative
relationships with portfolio company management. The firm and its
partners have backed market leading companies such as Nest (acquired
by Google), Fidelis Security Systems (acquired by General
Dynamics), Nexamp, and GetWellNetwork (acquired by Welsh, Carson,
Anderson & Stowe).
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
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thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
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you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 5