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Video content marketing agency

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Video content marketing agency

  1. 1. Video content marketing agency In this file, you can ref free useful materials about video content marketing agency and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter? The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media. And yet, it’s the agencies with print publishing backgrounds that have found themselves at the forefront of content marketing. For anyone smart enough to look beyond the ‘old media dinosaurs’ stereotype, the reason is obvious. ‘Always on content’ is nothing new to someone used to working on a daily title. From the editor's meeting at 8am to the ‘breaking news’ revisions made throughout the night, a journalist’s job has long been to work to the Video marketing. Free pdf download examples Page 1
  2. 2. content calendar and produce a relentless flow of high-quality material – offering the audience something fresh, relevant and yet arresting every day, and driven by the knowledge that your salary depends on them reading it. It’s this ‘always on’ capability that is at the core of a good content marketing agency today – creating assets not just in print but also for the super-fast digital news feed. But while this kind of agility is essential, it isn’t enough on its own to guarantee success. So, what else marks out a strong content marketing agency in today’s world? Here are five characteristics that will help you recognise one when you see it: 1. Truly multi-platform While it’s great to have all those skills from a heritage in print or a background in video, being able to make that content work across channels is essential. According to the Content Marketing Institute, UK marketers use on average 13 different channels and formats for disseminating their content (more, incidentally than in the US) so it’s neither practical nor cost effective for brands to use a single-discipline agency. Having said that, a single agency is unlikely to be able to do everything, which leads us onto the next point… 2. A team player 'Always on’ might not be all that new, but it does means there’s a lot to do. So being a content marketing agency today means working in partnership with other agencies and, crucially, the client, who will increasingly be building its own content production capability. Video marketing. Free pdf download examples Page 2
  3. 3. The field of content needn’t be a competitive landgrab. An agency which can work well with others while providing a selfless and coherent strategy for mixing multiple sets of resources will be a winner. 3. Commercial An agency that can turn the client’s owned content portfolio into a valuable media asset will deliver great ROI through content marketing. This is precisely the kind of operation that British Airways’ BA Media unit has been pioneering for several years, developing a portfolio of media opportunities for advertisers that monetise content online, in print, on board and in airport lounges. 4. Insightful The audience is at the heart of good content marketing, so a strong agency will maintain a single-minded focus on understanding it. But while it’s tempting to rely on digital insight tools, the best agencies will always speak to your audience, face-to-face, and find out what makes them tick. By doing this (probably bumping into some big data along the way), an agency might just hit on the insight that can take a brand’s content to a whole new level. Redbull, of course, is the classic example. By extending its reach into areas that its audience genuinely cares about, it’s arguably now better known for its extreme sports content than it is for energy drinks. Video marketing. Free pdf download examples Page 3
  4. 4. 5. A byword for quality Don’t settle for the mediocre, no matter how successful that might be in your analytics. Great writing is still great writing and great film is great film, and your audience will thank you for it with their time, money and heart. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 4
  5. 5. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. Video marketing. Free pdf download examples Page 5
  6. 6. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  7. 7. Video marketing. Free pdf download examples Page 7

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