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SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK

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SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK

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Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.

Closing the gap between technology and us – key future developments that await us
Humans and technology are getting closer to each other every day. We are wittnesing developments in the tech market that are surpassing all the predictions, especially in the field of cognitive technology. Sneha will lead you through the changes that awaits us, reveal some of the developments coming our way and tell you what we have to do today to prepare for tomorrow.

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SEMPL 19: SNEHA NAGESH, Global Search Business Director, PHD Global Business UK

  1. 1. 11 Closing the Gap between technology and us
  2. 2. 2 2 Many revolutionary changes seem ordinary to us now “The horse is here to stay but the automobile is only a novelty – a fad.” President of the Michigan Savings Bank advising Henry Ford’s lawyer, Horace Rackham, not to invest in the Ford Motor Company.
  3. 3. 33 The digital revolution continues – from personal gadget to wearable tech
  4. 4. 44 STAGE V: Elevating 2030-2050 STAGE IV: Anticipating 2020-2035 STAGE III: Extracting 2010-2025 STAGE II: Organising 1990-2015 STAGE I: Surfacing 1950-1995 The Human - Technology Merge The Five Stages
  5. 5. 55 STAGE I: Surfacing. 1950-1995. The introduction and early spread of screens and the world-wide-web surfaces up information for us
  6. 6. 66 STAGE II: Organising. 1990-2015. The organisation of the information through search engines, browsers, operating systems and apps makes it possible to get to what we wanted
  7. 7. 77 STAGE III: Extracting. 2010-2025. Introduction of machine learning leads to dramatic improvements in the extraction of information – from advanced O.S. and semantic web through to virtual assistants.
  8. 8. 8 STAGE IV: Anticipating. 2020-2035. Deep learning AI leads to technologies that anticipate our needs and interests, and start to make decisions for us.
  9. 9. 99 STAGE V: Elevating. 2030-2050. Artificial General Intelligence, Nano-tech, Bio-Tech and Quantum Computing lead to humanity and technology becoming indistinguishable from one and other, both virtually and biologically. The Merge is complete. Humanity evolves
  10. 10. 1010 WE ARE HERE: Fundamental developments STAGE III: Extracting. 2010-2025 STAGE II: Organising. 1990-2015 STAGE I: Surfacing. 1950-1995
  11. 11. 1111 Stage 3 – Nine development areas 1. BOT LIFE Chatbots will include NLUI (Natural Language User Interface) to enable voice conversation. And they will appear as a layer across websites, display ads, apps and out-of-home experiences. The technology will enable people to intercept video ads and seamlessly engage with the characters in the ads. 3. NEXT-GEN VPA The achievement of 98%+ accuracy level with true natural language and organic personality development will be a game-changer. As will the result of a full, extensive open API network that will allow you to ask or buy anything. 2. MESSENGER CONCIERGE Conversation augmentation within messenger and video chat environments that add to the conversation with information and can organise and book for you. 6. HEARABLES Companies such as Doppler Labs with its “Here One” product will create a new kind of device. Will be a carrier for the VPA and allow for location messaging and event experience augmentation. 8. FIRST-GEN MR Magic Leap and Microsoft are likely to lead the way. Early products likely to have commercial adoption. As the price drops and portability increases, it will become a consumer device. This will enable an information layer to be overlaid onto the world. 9. THE VR WEB Advancements in cloud computing will enable the creation of a universal environment that we all share. This will logically lead to the construction of parallel worlds – advertisers will create branded worlds, just as they currently create websites. 5. NEXT WAVE WEARABLES The next wave of smartwatches to be independent of smartphones and have deep-view technology, so they can read blood, assess hydration etc. The addition of smart rings with embedded microphones will lead to significant increase in engagement with VPAs. 7. INTELLIGENT LAYERS An intelligence layer across all video content (leveraging machine visioning) will enable people to know about any object, place, and yes, brand. Social plug-ins will enable purchases. Video will emerge as a new retail channel. 4. AMBIENT AI An always on listening AI in homes, hotels, cars and, increasingly, public places. Will be a significant gate-way for retail
  12. 12. 1212 Next Wave Wearables Virtual Personal Assistants Stage 3 – Developments in practice Mixed Realities
  13. 13. 13 1. Oracle, found that 80% of business leaders planned to implement chatbots by 2020. Microsoft’s Dave Coplin also thinks they’ll be important: “Where we’re heading in the very short term is, if you don't have a chatbot, then you're not open for business.” 13 AN EXAMPLE: ACTIONS ON GOOGLE NLU CHATBOT & PAYMENT INTEGRATION Google I/O 17 NEXT-GEN VPA (VIRTUAL PERSONAL ASSISTANT) 98%+ accuracy level with true-natural language | Extensive open API network1 | Organic personality development
  14. 14. 1414 BONE-INPUT: ALLOWS SOUND-IN WITHOUT BLOCKING SOUND. EARLY EXAMPLE: SGNL NEXT-WAVE WEARABLES Stand-alone | Deep view technology1 | Smart-Rings Doppler Labs’ “Here One” | Ambient AI carrier | Translation | Location messaging | Experience Augmentation
  15. 15. 1515 1. Apple building a team of AR/MR experts – hiring from Magic Leap and Facebook's Oculus. STAGE III: Extracting 2010-2025 AN EXAMPLE: MAGIC LEAP THE EXPERIENCEMIXED REALITIES Microsoft vs. Magic Leap vs. Apple1 | Commercial then Consumer | Intelligent-Layer Across the World
  16. 16. 1616 1. Apple building a team of AR/MR experts – hiring from Magic Leap and Facebook's Oculus. STAGE III: Extracting 2010-2025 AN EXAMPLE: MAGIC LEAP THE EXPERIENCE MIXED REALITIES Microsoft vs. Magic Leap vs. Apple1 | Commercial then Consumer | Intelligent-Layer Across the World
  17. 17. 1717 How can we prepare for the future?
  18. 18. 18 What marketers should do now 18 5. Prepare Strategy for VR and MR development 4. Build close ties with organizations that are building data-layers 3. Start to build integration into VPA 2. Invest in knowledge-management 1. Create data strategy
  19. 19. 1919 The human component continues • MARKETING TECHNOLOGIST • DATA ANALYSTS • COGNITIVE CONSULTANTS • ECOMMERCE SPECIALISTS • STRATEGISTS • ASSET MANAGEMENT • INVESTMENT PLANNING • NEW CREATIVES
  20. 20. 20 The expected applications are vast Healthcare Education Real Estate Art & Design Architecture & Engineering Gaming & Entertainment Retail & eCommerce
  21. 21. 2121 New technology comes with several challenges Price point Reluctance to embrace new tech Product demos User Experience Impact on Society SCALE/CULTURE TECH/ DEVELOPMENT Technological constraints Competitive talent High end graphics High speed connectivity Content production REGULATION Product Liability Consumer privacy Data privacy Health and safety Law
  22. 22. 2222 “We can only see a short distance ahead, but we can see plenty there that needs to be done.” Alan Turing, Creator of Modern Computing Close the gap – You can shape the future
  23. 23. 23
  24. 24. 2424 Let’s Play! True or False? • Stand up if you think it’s True • Keep sitting if you think it’s False
  25. 25. 2525 True or False? “There were 800 million Internet Users in the year 2000”
  26. 26. 2626 False “There were just 394 million Internet Users in the year 2000. Today there are 3.4 Billion”
  27. 27. 2727 True or False? “Bionic eyes have been used successfully in an operation to help the blind see.”
  28. 28. 2828 True “Surgeons in Manchester have performed the first bionic eye implant in a patient.”

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