THE B2B MARKETING PLATFORM
« From social marketing to smart social selling »
Linked
SemiocastThe Social Media Intelligence...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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Introduction: why ...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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Methodology and ou...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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A growing worldwid...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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With a steady
inte...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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2009 2010 2011 201...
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*TOP 10 COUNTRIES
...
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10%
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On LinkedIn,
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LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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ADVANCED 1
INTERM...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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3% OF MEMBERS ALS...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
62%SAY THEY ARE CURR...
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34 %
17 %
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15...
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LinkedIn ignites
...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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BEYOND COMPLETION...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
PROFILES WITH 1,000+...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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LinkedIn’s social...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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M O R E T H A N A...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
Richard Branson
Bill...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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Social media acti...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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On LinkedIn, cont...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
70%
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7%OF ALL ...
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5% SHARED
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LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
69%
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Moderation and
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TO PUBLISHING MEM...
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79%
THE MOST ACTI...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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BELONGING TO TOP...
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53%
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LinkedIn feed is ...
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SHARE OF PUBLISHING ...
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No engagement 1 2...
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No engagement 1 2...
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Who are LinkedIn ...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
TOP 1% OF LINKEDIN M...
LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017
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Semiocast : LinkedIn the B2B Marketing Platform (2017)

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Discover in this report by Semiocast new statistics on LinkedIn social network to establish your Social Selling strategy: Who are LinkedIn users? How to reach top 1%? What is the best frequency to share content on the social network?

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Semiocast : LinkedIn the B2B Marketing Platform (2017)

  1. 1. THE B2B MARKETING PLATFORM « From social marketing to smart social selling » Linked SemiocastThe Social Media Intelligence Company
  2. 2. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 2 Introduction: why this research? It is no secret to Chief Marketing Officers of B2B brands that most of their customers today use LinkedIn — except maybe in countries where the business-oriented social network is still weak, such as Japan and Germany. And this is why, besides the recruitment-related revenue stream, Microsoft made the move to acquire LinkedIn last year. As a result, social selling has grown into the most common feature of B2B marketing strategy and social selling consulting has turned into the new social media consulting. Yet, benchmarks are rare that might help CMOs shape their strategies and their teams’ objectives. How does the team perform? Are they reaching and engaging the right decision makers? How to design an influence strategy reaching the best suited actors for a given marketing campaign? These are typically the questions where social media intelligence can help: as a significant portion of LinkedIn members share public content on the social network, data and insights are there to be analyzed and transformed into efficient B2B marketing strategies. This unprecedented research is a set of universal benchmark results we are publishing to assert the role of LinkedIn as the B2B marketing platform. It is meant to help you quickly assess your team’s performance on LinkedIn and demonstrate the value of being active on the social network for marketing and sales specialists. Are you reaching and engaging 
 the right decision makers? How can you design the best influence strategy
 for your marketing campaigns? The fundamental aim of marketers is to reach their audiences with the most adequate proposition, on a wide range of features, to foster proximity, relation, engagement. Measuring performance has to be grounded in sound, objective data. Semiocast is now providing new ways to gain a most precise picture of targets and to better assess impact of marketing campaigns on very select, most relevant, segments of population. Using world-class, in-house designed technologies, Semiocast offers the analytical skills that will turn insights into intelligence, artfully shed light on facts and trends, and eventually help you drive decisions and measured, most adequate actions. Jean-Baptiste Dézard,
 Marketing and Sales Director,
 Deloitte France
  3. 3. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 3 Methodology and outline This research is drawing from our experience helping B2B brands define and implement concrete strategies to reach and engage their customers. Beyond statistics on the social network, our research aims to define a framework to measure the efficiency of LinkedIn members’ behaviors and to outline best practices. Indicators were built on a random sample of 20,000 public profiles visited in June 2017, drawn from each country where LinkedIn is present and defined in every language offered by the social network. The first part of this research combines official data published by LinkedIn with our own indicators to draw a precise image of LinkedIn profiles. For example we reveal 3% of accounts have 500+ connections. The second part of this research focuses on social media activity of LinkedIn members, including the growing social selling efforts of B2B sales people. One of our key findings is that thought leaders generating most engagement post only once or twice per month, as LinkedIn feed algorithm currently favors quality over quantity. Finally, for selected key metrics, we define the level of the top 1% of LinkedIn members, providing you with a first, simple baseline to improve your presence on the social network.
  4. 4. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 4 A growing worldwide network of professionals
  5. 5. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 5 With a steady international growth, LinkedIn attracts decision makers #1.1
  6. 6. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 6 2009 2010 2011 2012 2013 2014 2015 2016 2017 Launch of social selling tool (eg. Newsle) Microsoft Dynamics 365 Integration Direct sponsored content Syncs its Sales Navigator with SalesForce Set up Conversion Tracking IPO Microsoft acquisition 37M 300M April 2017 500M Number of LinkedIn members SINCE 2014, LINKEDIN IS INCREASINGLY A SOCIAL SELLING PLATFORM WITH A GROWING NUMBER OF RELATED PRODUCTS AND SERVICES
  7. 7. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 7 *TOP 10 COUNTRIES BY NUMBER OF REGISTERED USERS 139 M 40 M 31 M 29 M 22 M 13 M 13 M 10 M 9 M 9 M United States India China Brazil United Kingdom Canada France Italie Mexico Spain *Total number of profiles located in each country 34% 34% 34% 36% 40% 40% 42% 43% 43% 58% *TOP 10 COUNTRIES BY SHARE OF INTERNET POPULATION ON LINKEDIN *Share of LinkedIn profiles among population with internet access (all devices) United States Malta Iceland Canada Australia Netherlands United-Kingdom Denmark Singapore Ireland 17 %OF EU POPULATION IS ON LINKEDIN BRAZIL, INDIA AND CHINA REPRESENT A HUGE POTENTIAL IN TERMS OF USER GROWTH AND LINKEDIN IS STILL STRUGGLING AGAINST LOCAL COMPETITORS, ESPECIALLY IN JAPAN AND GERMANY
  8. 8. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 8 10% 4% 6% 6% 10% 64% Other languages French Chinese Portuguese Spanish English Share of LinkedIn profiles by language 2009 2010 2011 2012 2013 2014 2015 2016 2017 + 99% OF PROFILES USE A SINGLE LANGUAGE ENGLISH IS THE MAJOR LANGUAGE ON LINKEDIN, INCLUDING IN NON-ENGLISH SPEAKING COUNTRIES, WHILE USAGE OF CHINESE IS BOOMING SINCE 2015
  9. 9. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 9 On LinkedIn, every member is a brand #1.2
  10. 10. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 10 ADVANCED 1 INTERMEDIATE BEGINNER 2 BEGINNER 1 ADVANCED 2 EXPERT ALL STAR 10% 4% 12% 12% 31% 10% 21% LEVELS OF LINKEDIN PROFILE STRENGTH 1% OF PROFILES COMBINE ALL STAR LEVEL WITH A BACKGROUND IMAGE Adding a profile photo Writing a summary Adding location Filling out industry + + + Adding a position + Adding education + Having skills + LINKEDIN HAS BEEN GAMIFYING COMPLETION OF PROFILES, GENERATING THOUSANDS OF THIRD- PARTY TUTORIALS ON HOW TO REACH ALL STAR STRENGTH. IT NOW FEATURES 7 DISTINCT LEVELS.
  11. 11. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 11 3% OF MEMBERS ALSO UPLOADED A BACKGROUND IMAGE 16% OF PUBLIC PROFILES DISPLAY A PHOTO 11% OF MEMBRES HAVE A PROFILE SUMMARY 17,075 TO CONVINCE USERSTO ADD A SUMMARY, LINKEDIN USES ARTIFICIAL INTELLIGENCETO AUTOMATICALLY GENERATE ONE BASED ON PROFILE INFORMATION BEYOND ALL-STAR LEVEL, LINKEDIN’S INTERFACE ENCOURAGES MEMBERS TO COMPLETE THEIR PROFILES TO MAKE SURE AS MANY MEMBERS AS POSSIBLE PROVIDE CURATED DATA ON THEMSELVES.
  12. 12. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 62%SAY THEY ARE CURRENTLY HOLDING A POSITION 12,128 12 6,872 41% OF MEMBERS ADDED THEIR EDUCATION 67%OF MEMBERS SPECIFIED AT LEAST ONE WORK EXPERIENCE WHILE MANY PROFILES ARE INCOMPLETE, 48% PROVIDE PRECISE CURRICULUM VITAE INFORMATIONS
  13. 13. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 13 34 % 17 % 17 % 15 % 7 % 4 % 4 % 2 % 31+ years 26-30 years 21-25 years 16-20 years 11-15 years 6-10 years 0-5 years Students YOUNG TALENTS PERFECTLY UNDERSTOOD WHAT LINKEDIN SOCIAL NETWORK BRINGS TO THEIR PERSONAL BRANDING 1/3 OF MEMBERS DISPLAY MORE THAN 10YEARS OF PROFESSIONAL EXPERIENCE WORK EXPERIENCE BASED ON 48% OF PROFILES WITH SUFFICIENT RESUME DETAILS
  14. 14. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 14 LinkedIn ignites social recognition #1.3
  15. 15. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 15 BEYOND COMPLETION OF PROFILES, LINKEDIN FAVORS VARIOUS MEANS OF SOCIAL RECOGNITION SUCH AS RECOMMENDATIONS. 75% OF PROFILES WITH SKILLS HAVE BEEN ENDORSED. 3% OF MEMBERS RECEIVED AT LEAST 1 RECOMMENDATION 1% OF PROFILES DISPLAY 40+ SKILLS WITH ENDORSEMENTS ✓ 1% OF PROFILES RECEIVED AND GAVE RECOMMENDATIONS Skills but no endorsement 7% Skills & endorsements 22% 1 2 3 4 5+ 0.5%0.4%0.2% 0.5% 1.5%
  16. 16. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 PROFILES WITH 1,000+ CONNECTIONS 16 MICROSOFT OFFICE 1.40% CUSTOMER SERVICE PROJECT MANAGEMENT MANAGEMENT 1.12% 1.09% 1.02% LEADERSHIP 0.96% PUBLIC SPEAKING 0.91% SOCIAL MEDIA 0.81% TEAM BUILDING 0.72% STRATEGIC PLANNING 0.66% SOFT SKILLS RELATED TO MANAGERIAL PRACTICE ARE PARTICULARLY POPULAR ON THE SOCIAL NETWORK. LEADERSHIP 1.17% MANAGEMENT BUSINESS DEVELOPMENT MARKETING STRATEGY 1.12% 1.07% 0.93% SOCIAL MEDIA MARKETING 0.87% MARKETING 0.87% ENTREPRENEURSHIP 0.82% DIGITAL MARKETING 0.80% TRAINING 0.80% SKILLS MENTIONED ALL PROFILES BUSINESS & MARKETING ACTORS FOUND THEIR PLACE AMONG MOST CONNECTED PROFILES
  17. 17. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 17 LinkedIn’s social graph is defined by connections and sources of influence #1.4
  18. 18. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 18 M O R E T H A N A H A L F O F PREMIUM SUBSCRIBERS HAVE 500+ CONNECTIONS $€£ NUMBER OF CONNECTIONS & FOLLOWERS 0 0-99 100-199 200-299 300-399 400-499 500-999 1000+ 1%2%3%2%5%5% 63% 21% TRADITIONALLY, LINKS BETWEEN LINKEDIN MEMBERS WERE SYMETRIC CONNECTIONS : YOU ARE A CONNECTION OF YOUR CONNECTIONS. IN 2015, FOLLOWING FACEBOOK, LINKEDIN INTRODUCED THE ABILITY TO FOLLOW ANY OTHER MEMBER.YET, THIS « FOLLOWING » EDGE IS STILL UNDER-USED, AND EXCEPT FOR INFLUENCERS, THE NUMBER OF CONNECTIONS IS EQUAL OR APPROXIMATIVELY EQUAL TO THE NUMBER OF FOLLOWERS. 99.5% 0.5% DO NOT WANT TO BE FOLLOWED ACCEPT TO BE FOLLOWED
 BY NON-CONNECTIONS NUMBER OF CONNECTIONS IS TRADITIONALLY THE MOST IMPORTANT METRIC OF LINKEDIN PROFILES. ALMOST 1% OF PUBLIC PROFILES HAVE 1,000+ CONNECTIONS.
  19. 19. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 Richard Branson Bill Gates Jeff Weiner Jack Welch Arianna Huffington Deepak Chopra MD Daniel Goleman James Caan CBE Tony Robbins David Cameron Guy Kawasaki Mark Cuban Liz Ryan Gretchen Rubin Narendra Modi 19 18% OF MEMBERS ARE MEMBERS OF ONE GROUP OR MORE 10% OF MEMBERS FOLLOW AT LEAST ONE INFLUENCER 49% OF MEMBERS FOLLOW A COMPANY OR MORE LINKEDIN SUCCEEDS IN GETTING MEMBERS TO SUBSCRIBE TO SOURCES OF INFLUENCE AS MORE THAN HALF OF MEMBERS FOLLOW ONE SOURCE OR MORE.TOP 1% OF MEMBERS HAVE 75+ INTERESTS. TOP 15 INFLUENCERS 5.5 2.3 2.3 11.6 8.2 5.6 5.6 5.1 4.0 2.9 2.6 2.5 2.4 2.3 2.2 1 2 15 14 13 12 11 10 3 4 5 6 7 8 9 FOLLOWERS (MILLIONS) 23% OF MEMBERS FOLLOW A SCHOOL
  20. 20. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 20 Social media activity on LinkedIn
  21. 21. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 21 On LinkedIn, content is shared by few members #2.1
  22. 22. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 70% 30% 22 7%OF ALL MEMBERS EVER SHARED A CONTENT PUBLICLY 6%WITHIN THE LAST 12 MONTHS LINKS TO EXTERNAL MEDIA AND LINKEDIN PULSE (ARTICLES) REPRESENT HALF OF POSTS ON LINKEDIN. Posts Reshares Articles Images Text Video & job offers 35% 51% 9% 5%
  23. 23. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 23 5% SHARED MORETHAN ONCE PER WEEK 8% SHARED 1 TO 2 TIMES PER MONTH TOP 1% OF 500M+ MEMBERS SHARE, ON AVERAGE, MORE THAN ONE CONTENT PER MONTH. AMONG PUBLISHING MEMBERS (6%) FOR THE PAST 12 MONTHS 67% SHARED LESS 6 TIMES PERYEAR THE MOST ACTIVE POSTERS THE LEAST ACTIVE POSTERS THE MODERATE POSTERS
  24. 24. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 69% 25% 6% 43% 37% 20% THE MOST ACTIVE POSTERS 24 UNRELATED TO BUSINESS COMPANY-RELATED CONTENT (NEWS, JOBS OFFERS, PRODUCTS…) MOST ACTIVE POSTERS (ONCE PER WEEK) FLOOD THEIR FOLLOWERS WITH MESSAGES PROMOTING THEMSELVES OR THEIR COMPANY.THOUGHT LEADERS BELONG TO MODERATE POSTERS. THE MODERATE POSTERS INDUSTRY-RELATED CONTENT (NEWS, INSIGHTS …) NATURE OF LINKEDIN POSTS 48% PERSONAL DEVELOPMENT 97% COMPANY PROMOTION 10% GOOD PRACTICES
  25. 25. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 25 Moderation and leadership generate more engagement #2.2
  26. 26. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 26 TO PUBLISHING MEMBERS, LINKEDIN SEEMS TO GENERATE MORE ENGAGEMENT THAN OTHER SOCIAL NETWORKS AS 1% OF THEM SYSTEMATICALLY GET AT LEAST 10 LIKES PER POST. 1% OF LINKEDIN MEMBERS GET AN AVERAGE ENGAGEMENT ≥ 4 52% OF PUBLISHING MEMBERS GET, ON AVERAGE, ONE LIKE/COMMENT PER POST OR MORE 4% 8% 12% 16% 20% 24% 28% 32% 36% 40% 0 0,5 1 2 4 8 16 32 32+ AVERAGE ENGAGEMENT SHAREOFPUBLISHINGMEMBERS AVERAGE ENGAGEMENT IS A SOCIAL MEDIA KPI DEFINED HERE AS THE AVERAGE NUMBER OF COMMENTS AND LIKES PER POST
  27. 27. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 27 79% THE MOST ACTIVE POSTERS THE LEAST ACTIVE POSTERS (MORE THAN ONCE PER WEEK) (LESS 6 TIMES PERYEAR) THE MODERATE POSTERS (1 TO 2 TIMES PER MONTH) MODERATE POSTERS GET THE HIGHEST AVERAGE ENGAGEMENT ON THEIR POSTS, WHILE MOST ACTIVE POSTERS CREATE SOME FATIGUE AMONG THEIR FOLLOWERS. 44% 53% BELONGING TO TOP-HALF
 PUBLISHING MEMBERS BY GENERATED ENGAGEMENT
  28. 28. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 68% BELONGING TO TOP-HALF
 PUBLISHING MEMBERS BY GENERATED ENGAGEMENT 28 52% TOP MANAGEMENT STUDENTS OTHER PROFESSIONALS TOP MANAGEMENT GET THE HIGHEST AVERAGE ENGAGEMENT, AND ESPECIALLY TOP MANAGERS POSTING MODERATELY (1-2 PER MONTH) WHO GET, ON AVERAGE, MORE THAN 7 LIKES PER POST. 53% UNEMPLOYED & INCOMPLETE RESUMES 34%
  29. 29. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 29 53% 22% 14% 6% 4% 1% IMAGE TEXT VIDEO ARTICLE WITH IMAGE ARTICLE WITHOUT IMAGE SHARE OF PROFILES FOR WHOM THIS TYPE OF CONTENT GENERATES MORE ENGAGEMENT FOLLOWING A GENERAL PATTERN ON SOCIAL MEDIA, IMAGES GENERATE MOST ENGAGEMENT. JOB OFFERS ONLY GENERATE MORE ENGAGEMENT FOR 1% OF MEMBERS WHO SHARE THEM. JOB OFFER
  30. 30. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 30 LinkedIn feed is designed to favor viral content #2.3
  31. 31. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 SHARE OF PUBLISHING MEMBERS BY THE NUMBER OF DIFFERENT “LIKERS” 31 40% OF PUBLISHING MEMBERS GENERATED ENGAGEMENT WITH ONLY 1 TO 2 MEMBERS. THE TOP 5% OF PUBLISHING MEMBERS ENGAGED 20 OR MORE DIFFERENT USERS No engagement 1 2 3-5 6-10 11-20 20+ 5% 7% 14% 12%12% 26% 24% 1% OF LINKEDIN MEMBERS GOT LIKES FROM 7 DIFFERENT USERS WITHIN THE LAST 12 MONTHS
  32. 32. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 32 No engagement 1 2 3 4 5 6 7 8 9 10+ 9% 1%1% 6% 1% 6% 4% 6% 19% 22% 25% 1% OF LINKEDIN MEMBERS GOT LIKES FROM MEMBERS IN
 7 INDUSTRIES OR MORE WITHIN THE LAST 12 MONTHS SHARE OF PUBLISHING MEMBERS BY THE NUMBER OF INDUSTRIES THAT REPRESENT THEIR “LIKERS” ON LINKEDIN, 21% OF PUBLISHING MEMBERS HAVE MORE THAN HALF OF "LIKERS" WHO COME FROM ANOTHER INDUSTRY. ONLY 5% FROM THEIR OWN INDUSTRY
  33. 33. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 33 No engagement 1 2 3 4 5-9 10+ 2% 4%3% 7% 15% 46% 24% 1% OF LINKEDIN MEMBERS GOT LIKES FROM MEMBERS IN 3 COUNTRIES OR MORE WITHIN THE LAST 12 MONTHS LINKEDIN IS THE PREFERRED CHANNEL FOR CONNECTIONS BETWEEN INTERNATIONAL PROFESSION PROFILES. 30% OF PUBLISHING MEMBERS GET LIKES FROM MEMBERS IN 2 OR MORE COUNTRIES. SHARE OF PUBLISHING MEMBERS BY THE NUMBER OF COUNTRIES THAT REPRESENT THEIR “LIKERS”
  34. 34. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 34 Who are LinkedIn top members ?
  35. 35. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 TOP 1% OF LINKEDIN MEMBERS IN TERMS OF … HAVE 1,000 CONNECTIONSOR MORE COMBINE ALL STARLEVEL WITH A BACKGROUND IMAGE SUBSCRIBED TO 75 INTERESTS (PAGES, INFLUENCERS AND GROUPS) OR MORE RECEIVED AND GAVE 1 RECOMMENDATION OR MORE SHARE ONCE PER MONTH OR MORE FREQUENTLY GET AT LEAST 4 LIKES OR COMMENTS ON AVERAGE ON THEIR POSTS GET LIKES FROM MEMBERS IN 7 INDUSTRIES OR MORE WITHIN AYEAR WHEN THEY REGISTERED REGISTERED IN 2006 OR EARLIER COMPLETION OF THEIR PROFILES NUMBER OF CONNECTIONS NUMBER OF INTERESTS ENDORSEMENTS RECOMMENDATIONS THEIR ACTIVITY THE ENGAGEMENT THEY GENERATE THEVIRALITY OF THEIR SHARES RECEIVED ENDORSEMENTS FOR 40 SKILLS OR MORE ✓ 35
  36. 36. LinkedIn — The B2B Marketing Platform — From social marketing to smart social selling Semiocast, 2017 For more information hello@semiocast.com
 +33 1 83 62 79 48 SemiocastThe Social Media Intelligence Company

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