Drone videos are gaining traction in social media and marketing. Who is making them? How can they benefit your marketing efforts? Are they a good fit for your campaign? Hugh Benjamin explores this new marketing trend: *How to rise above your competition with your video content *Creating a simple no brainer conversion based on video footage for your business *Using the videos for branding on social media *The WOW factor of drone videos *The growth of 20% per year for drone videos *Helping Customers experience the service or products *Emotional Engagement of Visitors vs a 2d experience *Taking People on a Journey to another view / world

1. #ContentMarketing#BusinessSEO#ConversionBoost
#SEOCaseStudy#YoutubeContent#ContentStrategy
#MobileConversion #SEMrushLive
#SEMrushLive

2. Your Hosts:
Patrick Whalen
Webinar Producer; SEMrush
Host
#SEMrushLive
Hugh Benjamin
Director of Development, I Think an Idea
Edging out with Drone Content on Social

3. Takeaways:
Today you will learn:
• Why Drone Video is Important – Growth Factor of Drone Video
• How to Rise Above Your Competition
• Having Customers Convert Themselves On Video Content
• Using Videos for Branding on Social Media
• The WOW Factor of Drone Videos
• Helping Customers Experience the Service or Products
• Emotional Engagement vs a 2d Experience / Taking People on a Journey!
• How Drone Video Can Help Your SEO / Ranking
#SEMrushLive

4. #ContentMarketing#BusinessSEO#ConversionBoost
#SEOCaseStudy#YoutubeContent#ContentStrategy
#MobileConversion #SEMrushLive
#SEMrushLive

8. #SEMrushLive
According to Business Insider, the market
for both civilian and commercial drones will
increase by 20% per year through 2020. A
handful of industries—agriculture, energy,
utilities, mining, construction, real estate,
news media, and of course, film
production—will capture the majority of
this commercial investment over the next
several years. –
Read more at:
http://scl.io/mEYFcM1j#gs.09ozGlI

9. #SEMrushLive
In 2013, Tubular Insights released their Video Marketing Survey and Business
Trends Report, which incorporated feedback from over 600 marketing
respondents.
They discovered the following:
93% of marketers are using video in their campaigns
84% are using video for website marketing
60% are using video for email marketing
70% are optimizing video for search engines
70% will increase spend on video
82% confirmed that video had a positive impact on their business
Is Video Content Important ?

10. Standing Out from Competition
Using Drone Videos
#SEMrushLive
"The one who follows the crowd will usually go no further than the crowd.
Those who walk alone are likely to find themselves in places no one has
ever been before.” – MOZ
YouTube’s chief business officer Robert Kyncl predicted that 90% of
all internet traffic would be video by 2020 - Read more at:
http://scl.io/mEYFcM1j#gs.09ozGlI

11. Having Customers Convert
Themselves On Video
#SEMrushLive

12. #SEMrushLive
You have 0-8 seconds to make a compelling headline and landing page. After
8 seconds, the majority of visitors leave. A Video can capture their attention
and tell a story quickly. People are used to watching videos and they create
engagement.
Approximately 96% of visitors that come to your website are not ready to
buy. Using videos help build trust and share transparency to your company
Product videos can increase purchases of the product by 144%. How much
do you use video? How do your videos handle objections or take people on
A Journey ?
Drone Video is like taking someone on an outer body experience

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Video Uses Different Forms of Communication:
• Story Telling – Kinesthetic
• Visual Learning
• Auditory Learning
• Trust Building
• Teaching Information

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Using Drone Video for Branding on Social Media
• Optimize videos for SEO using keywords
• Sharing videos on Social Channels sparks engagement and reach
• Reputation management on search with video content
• Giving your brand an edge when it comes to services
• Adds value to your company
• Video can be used as tools for email marketing

15. #SEMrushLIVE
WOW Factor
Of Drone Videos

16. #SEMrushLIVE
Drone Video Wow Factor
• Engaging for Viewers
• Takes them on a Journey
• Gives You Add Value
• Captures Edge Over Competition
• Encourages Sharing with Friends

17. #SEMrushLIVE
WHATMakes Your Drone Video Engaging:
1. Neat Visuals
2. Dramatic Journey
3. Narrative
4. Funny

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Helping Customers Experience
the Service or Products

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Drone Videos for Your Business Can:
• Convert customers without talking with them
• Build trust in your products or services
• Give your potential customer transparency to your services
• Allow them to experience the benefits of your company
• Great videos can do the work for you

20. #SEMrushLive
Emotional Engagement

21. Why Does Drone Video Engage Emotions?
#SEMrushLIVE
It’s a 3D experience
EXAMPLES:
Luxury Real Estate, Building / Contractors, Recreational Services
Restaurant Location, Location Services, Service Company, Products
Takes prospects on a 3D Journey – Full View of Benefits or Space
Greater Understanding of Your Business
Different Medium than an Image or Low Budget Video

22. #SEMrushLive
HOW to integrate drone videos into content?
1. Use Drone Videos on Website Landing Pages
2. Use Drone Videos on Blogs
3. Incorporate Videos into Social Media Channels
4. Use Drone Videos in Email Marketing

23. #SEMrushLive
If a Picture is Worth 1000 Words…
What is a Video Worth?

24. #SEMrushLive

25. #SEMrushLive
HOW Video Can Help SEO / Ranking

26. #SEMrushLive
• Youtube Video Marketing
• Social Media Engagement & Reach
• CTR increased from Engagement
• Keywords infused in Content of Videos
• Engaging Drone Video gets shared more!

27. #SEMrushLive
SOCIAL SHARING PLATFORMS FOR
MARKETING VIDEOS

28. #SEMrushLive

29. #SEMrushLive
Add Video

30. #SEMrushLive

31. #SEMrushLive
Its Time to Take Your
Business to the Next Level

32. Poll:
#SEMrushLive

33. Next SEMrush Webinar:
#SEMrushLIVE

34. Questions?
#SEMrushLive

35. Thank You!
Patrick Whalen
Webinar producer; SEMrush
@SEMstarr
#SEMrushLive
Hugh Benjamin
Director of Development, I Think an Idea
Content Rejuvenator