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Unleashing Wordpress: Content Marketing and Website Protection

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Jan Koch, founder of WPMastery, reviews:
- The strategic approach to content creation
- WordPress plugins and other tools
- Making your content actionable
- Protecting your website from hackers
- Data-loss prevention that saves your content

Publié dans : Marketing, Technologie
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Unleashing Wordpress: Content Marketing and Website Protection

  1. 1. Unleashing WordPress Content Marketing & Website Protection
  2. 2. 1. The strategic approach to content marketing
  3. 3. 2. WordPress plugins and other content marketing tools
  4. 4. 3. Use WordPress to spread your content online.
  5. 5. 4. Protecting your website from hackers
  6. 6. 5. Data-loss prevention that saves your work
  7. 7. Part 1: Content Marketing
  8. 8. 1. The strategic approach to content marketing Consistent content creation is mandatory.
  9. 9. 1. The strategic approach to content marketing Make your content actionable and relevant to your audience.
  10. 10. 1. The strategic approach to content marketing Create content that follows the buyer’s journey.
  11. 11. 1. The strategic approach to content marketing Create content ahead of time and schedule it inside WordPress.
  12. 12. 1. The strategic approach to content marketing Content creation is king, content promotion is queen.
  13. 13. 1. The strategic approach to content marketing Leverage WordPress plugins to stay on top of your content creation.
  14. 14. 1. The strategic approach to content marketing Consistent content creation is mandatory.
  15. 15. 1. The strategic approach to content marketing Place opt-in forms in relevant areas on your website, 
 use pop-ups and ribbons.
  16. 16. 2. WordPress plugins and other content marketing tools
  17. 17. 2. WordPress plugins & other content marketing tools Eliminate distractions while creating your content in WordPress.
  18. 18. Use the “paste as text” function when pasting from Word/Pages. 2. WordPress plugins & other content marketing tools
  19. 19. 2. WordPress plugins & other content marketing tools tWordPress Editorial Calendar
  20. 20. 2. WordPress plugins & other content marketing tools tEdit Flow
  21. 21. 2. WordPress plugins & other content marketing tools tYARPP
  22. 22. 2. WordPress plugins & other content marketing tools tGrammarly
  23. 23. 2. WordPress plugins & other content marketing tools tBuzzSumo
  24. 24. Screencast
  25. 25. 3. Use WordPress to spread your content online.
  26. 26. Embed “Click to tweet” links in your content. 3. Use WordPress to spread your content online
  27. 27. Leverage social sharing plugins, e.g. from SumoMe. 3. Use WordPress to spread your content online
  28. 28. Engage discussions on your blog and prevent spam comments using Akismet or Disqus. 3. Use WordPress to spread your content online
  29. 29. Track the engagement on your blog to learn what works and resonates with your audience. 3. Use WordPress to spread your content online
  30. 30. Screencast
  31. 31. Part 2: WordPress Security
  32. 32. 4. Protecting your website from hackers
  33. 33. WordPress is the ideal target for hackers. They have automated scripts that scan your site in stealth-mode. 4. Protecting your website from hackers
  34. 34. Never use the “admin” user on your site. Scripts use this username most often when cracking passwords. 4. Protecting your website from hackers
  35. 35. Don’t display your username as public name on your website. Rather use your first name 
 or last name. 4. Protecting your website from hackers
  36. 36. Enforce strong passwords for your users. 4. Protecting your website from hackers
  37. 37. Install pending updates as soon as possible. They most often fix known security issues and bugs. 4. Protecting your website from hackers
  38. 38. Only install themes and plugins that are updated regularly. 4. Protecting your website from hackers
  39. 39. Create automated backups of your website and save them to the cloud. 4. Protecting your website from hackers
  40. 40. Install a firewall and scanning tool like WordFence. 4. Protecting your website from hackers
  41. 41. Screencast
  42. 42. Thank you for your attention!

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