The document analyzes email marketing delivery statistics and discusses the most popular days and times for sending emails. Some key findings include: - The top 5 days for retailers to send emails around Christmas were Dec. 26, Dec. 11, Dec. 15, Dec. 18, and Nov. 27. - Tuesday was generally the most popular day for retailers to send emails, followed by Thursday, Monday, Friday, and Wednesday. - The highest open rates for emails were seen on Wednesdays, Mondays, and Thursdays. - 11am and 4pm had the highest open and click-through rates for business hours. The highest rates were at 9pm and 11pm. - Saturday and

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3. Tuesday was retailers' favorite day to email, followed by Thursday, Monday, Friday, Wednesday, Sunday and Saturday. While 33% of retailers email on Tuesdays, only 8% sent emails on Saturdays. - Email Experience Council/RetailEmail.Blogspot , "Choosing The Best Day Of The Week To Email" (July 5, 2007) The highest open rates (read rates) during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). - eROI , "Email Marketing Statistics By Day and Time" (July 2007)

4. 11am and 4pm scored the highest marks for business hour open rates (30%) and click through rates (5%). - eROI , "Email Marketing Statistics By Day and Time" (July 2007) The highest peaks for read rates were 9 p.m. and 11 p.m.--with rates of 40% and 45%, as compared with workday rates between 24% and 30%. - eROI , "Email Marketing Statistics By Day and Time" (July 2007)

5. Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m. - eROI , "Email Marketing Statistics By Day and Time" (July 2007) Saturday and Sunday have highest open rates (38.3% and 37.1% respectively). - eROI Email Statistics (Q2 2006)

6. Thursday and Saturday lead in click rates (5.2% and 5.4% respectively). - eROI Email Statistics (Q2 2006) Highest percent of click rates take place around the lunch hour - 6.2% CTR at noon. - eROI Email Statistics (Q2 2006) The times that perform the best for read rates bookend the work day. - eROI Email Statistics (Q2 2006)

7. B2B recipients overwhelmingly prefer email on Monday and Tuesday. - eROI Email Statistics (Q2 2006) Friday and Wednesday for consumers. - eROI Email Statistics (Q2 2006) Consumers are getting an average of 35 emails a day. - Jupiter Research (2006) Business recipients get nearly 100 per day. - Jupiter Research (2006)