DIGITAL NUMBERS IN >> I
N D O N E S I A Seno Pramuadji Digital Creative & Social Media

These are some digital datas
I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc FEEL FREE TO WATCH!

73 JUTA73 MILLION ONLINE POPULATION
in INDONESIA Source: eMarketer, 2013

INTERNET USER*in millions 59,6 72,7
83,6 93,4 Source: eMarketer, 2013 2012 2013 2014 2015 DID YOU KNOW?

female male DEMOGRAPHIC Source: :
APJII, Profil Internet Indonesia, Des 2012 48,4 51,5

51 49 Source: We Are
Social SG JAN 2014 DEMOGRAPHIC urban rural urbanrural

DEMOGRAPHIC by AGE DID YOU
KNOW? 9,9 % 11,6 % 10,9 % 9,1 % 14,2 % 11,8 % 10,9 % 10,1 % 6% 3,1 % Source: : APJII, Profil Internet Indonesia, Des 2012 DIGITAL IMMIGRANT This older generation knew internet when they were an adult. Need to learn and adapt DIGITAL NATIVE This younger generation born and living in the internet era. They tend to make trends in cyber

DEMOGRAPHIC by AGE DID YOU
KNOW? 9,9 % 11,6 % 10,9 % 9,1 % 14,2 % 11,8 % 10,9 % 10,1 % 6% 3,1 % Source: : APJII, Profil Internet Indonesia, Des 2012 INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %)

ONLINE AUDIENCE in INDONESIA Source:
Comscore Media Metrix, 2013

DEMOGRAPHIC by AGE Source: Comscore
Media Metrix, 2013 EMERGING INTERNET MARKET ARE VERY YOUNG UNDER 35 yo 43 % 19 % 27 % 14,2 % 11,8 %

Globally, Women are More Likely
to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013

INDONESIA MEDIA CONSUMPTION TELEVISI NEWSPAPERRADIO
1 43 43,5 8,717,4 INTERNET 2 30,4 INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years Source: Nielsen, eMarketer, 2012

INDONESIANS SPENT +3 HOURS ON
INTERNET/DAY Source: Nielsen, eMarketer, 2012

SOCIAL
NETWOR
KING

SOCIAL NETWORKING Source: Comscore Media
Metrix, 2013 10,5 5,926,480,2 4,9MILLIONS MILLIONS MILLIONS MILLIONS MILLIONS

Source: BBG & Galup, Oct
2012 47,6 37,6 29,495,7 PERCENT PERCENT PERCENT PERCENT

JAKARTA IS THE MOST CONNECTED
CITY IN THE WORLD

12.800.000TOP FACEBOOK CITIES (MILLION USERS)
Source: Social Bakers, Forbes

2,4TOP TWEET CITIES (FROM GLOBAL
TWEETS) Source: Social Bakers, Forbes

TOP CITIES FACEBOOK (million users)
Source: Social Bakers 2013, Forbes BANGKOK ISTANBUL SAO PAOLO MEXICO BOGOTA MUMBAI LONDON BUENOS AIRES SANTIAGO JAKARTA 8,7 7,0 3,5 6,0 7,4 4,2 3,7 5,7 6,1 4,1

Source: Social Bakers, Forbes 2012
TOKYO LONDON SAO PAOLO NEW YORK CHICAGO RIYADH JAKARTA BANDUNG LOS ANGELES PARIS TOP CITIES TWITTER (% of global tweet) 2,4 2,0 0,8 1,8 2,3 1,1 0,9 1,3 1,9 0,9

4th LARGESTFACEBOOK POPULATION IN THE
WORLD INDONESIA is 20 MILLION MORE USERS THAN THE UK Source: wikipedia 2013, Alexis Gravel

70FACEBOOK USERS in INDONESIA are
UNDER 25 YO

75FACEBOOK USERS in INDONESIA ACCESSING
THROUGH MOBILE

385 are SENT per DAY
TWEETS Source: SEMIOCAST, JUL 2013

2.614.214 TOTAL LINKEDIN USERS #3
FASTEST GROWING POPULATION RANK 18 Socialbakers (Global,2014) LINKEDIN in INDONESIA 11,01 PENETRATION of ONLINE POPULATION 3 INDUSTRIES OIL & ENERGY, TELECOMMUNICATION, TI & SERVICE Source: Linkedin 2012, Socialbakers 2013

Source: Linkedin 2012, Socialbakers 2013
PINTEREST in INDONESIA

4 MILLION USERS in INDONESIA
30 % TRAFFIC AROUND the WORLD USD 25 M Bakrie Global GROUP INDONESIA INVESTMENT23.000.000 USERS in THE WORLD DOMINATING PATH in INDONESIA Source: Dave Morin, CEO Path’s statement, 2014

SOCIAL
HABBIT

SOCIAL MEDIA USE ANY SOCIAL
NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM OWN AN ACCOUNT USED in THE PAST MONTH 98 93 32 80 79 74 39 41 59 33 15 12 Source: We Are Social SG JAN 2014

SOCIAL MEDIA PENETRATION as A
PERCENTAGE of THE TOTAL POPULTION AVERAGE TIME SOCIAL MEDIA USERS SPEND EACH DAY PERCENTAGE of MOBILE USERS USING SOCIAL MEDIA APPS on THEIR HOME PERCENTAGE of MOBILE USERS USING LOCATION- BASED SERVICES SOCIAL INDICATORS 15 2H54M 74 32 Source: We Are Social SG JAN 2014

NUMBER of ACTIVE MOBILE BROADBAND
SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGES of TOTAL POPULATION PERCENTAGE of MOBILE SOCIAL as a PERCENTAGE of the TOTAL POPULATION MOBILE STATS 80,1M 32 52M 21 ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA on a MOBILE DEVICE ## Source: We Are Social SG JAN 2014

VIDEO
ONLINE

USER at the AGE 15-24
IS WEB VIDEO SEARCHING 46 Source: ComScore Media Metrix 2012

ALMOST HALF OF USERS WHO
WATCH VIDEO ONLINE IN INDONESIA ARE 15-24 yo Source: ComScore Video Metrix 2012

UNIQUE USER PER MONTH 1
BILLION Source: Youtube, 2013

VIEWS PER MONTH 6 BILLION
Source: Youtube, 2013

TIME ON SITE PER SESSION
18 MINUTES Source: Youtube, 2013

HOURS OF VIDEO VIEWED/DAY 900.000
Source: Youtube, 2013

COME FROM MOBILE 22 OF
VIEWS Source: Youtube, 2013

DIGITAL
MEDIA

WORLD-WIDE MALAYSIA INDONESIA SINGAPORE 76,1
92,3 73 63,5 Reach of News/information category: Source: Comscore Media Metrix, 2013

NEWS READING WORLD-WIDE INDONESIA SINGAPORE
VIETNAM 69,7 194,8 75,9 55,7 Minutes Spent per visitor on News/information category: Source: Comscore Media Metrix, 2013

Source: ALEXA.com Jan 2014 DETIK.COM
KOMPAS.COM VIVA.CO.ID MERDEKA.COM TRIBUNNEWS.COM 1 2 3 4 5 6 7 8 9 10 THE BIG PLAYER in INDONESIA KAPANLAGI.COM OKEZONE.COM LIPUTAN6.COM BOLA.NET TEMPO.CO

DETIK.COM KOMPAS.COM VIVA.CO.ID Source: ALEXA.com
Jan 2014

MERDEKA.COM Source: ALEXA.com Jan 2014
TRIBUNNEWS.COM

800-900 Articles per day (Dec’2013)
982.918 Total Published Content Dec’2013 JAN’2014  18.588 posts 223.020 Members (Jan’ 2014) Source: Kompasiana TEAM BLOG 230.156 Total Facebook likes 292.521 Twitter follower RANK 29 Alexa.com (Jan’2014)

DIGITAL
BUYERS

3,1 4,6 5,9 7,4* 2012
2013 2014 2015 6,7% 8% 9% 10% digital buyers in Indonesia percentage of Internet user * In millions HIGHLIGHT on ONLINE PURCHASE Source: eMarketer Jan 2013

MOST USED E-COMMERCE SITES 50
49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012

MOST USED E-COMMERCE SITES 50
49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON TOKOBAGUS LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012

DIGITAL
/ONLINE
BEHAVIOUR

ONLINE CONSUMER IS GROWING INDONESIA
11 Source: Survei Index E-Commerce, Rakuten 2013

THE AVERAGE MONEY SPENT in
INDONESIA USD239 or IDR 2,3M Source: Survei Index E-Commerce, Rakuten 2013

54,1 USE SMARTPHONES TO SHOP
ONLINE(in past 3 months)

78SHARE PRODUCT VIA SOCIAL MEDIA
14ONLINE SHOPPING BY HP/TABLET/GADGET INDONESIAN LIKES TO.. 28SHOPPERS STILL BUY ON STORE/OFFLINE Source: Survei Index E-Commerce, Rakuten 2013

CLOTHING HANDPHONE TICKET FOR TRIP/SHOW
NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS female male MOST BOUGHT PRODUCT IN PERCENT 71,1 39,1 39,1 39,1 39,1 11 9,0 8,8 39,1 2,1 8,7 3,8 11,1 5,2 2,2 0,8 5,0 0,3 4,8 4,7 0,3 4,6 Source: APJII2012

PAYMENT ONLINE 70 41 30
24 15 BANK TRANSFER KLIK BCA CREDIT CARD CASH on DELIVERY MANDIRI INTERNET Source: Veritrans & Dailysocial

DIGITAL
MOBILEGLOBAL

24 20 16 14 12
8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA & ENTERTAINEMNT GLOBAL MOBILE USERS SEARCH Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012

113 83 275 83103 at
HOME ON the GO In STORE At WORK At SCHOOL GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH 125 108 150 82 37 77 100 214 101 92 RESTAURANT SHOPPINGFOOD TECH TRAVEL 154 69 101 102 116 129 146 0 87 190 Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012

Source: NOKIA Research THE AVERAGE
A PERSON LOOKS AT THEIR PHONE, or ONCE EVERY SIX-AND-HALF-MINUTE OF EVERY WAKING HOUR 150 TIMES A DAY

DIGITAL
MOBILEINDONESIA

53 35 49 ANDROID OS
BB WINDOWS IOS Source: InMobi, Mobile Media Consumption

24 20 16 14 12
8 6 SOCIAL MEDIA ENTERTAINMENT GENERAL INFO E-MAIL GAMES SHOPPING LOCAL SEARCH GROWTH in MOBILE USAGE is COMING FROM SOCIAL MEDIA& ENTERTAINMENT WHAT INDONESIAN SEARCH Source: InMobi, Mobile Media Consumption

DIGITAL MOBILE DIGITAL MOBILE 69
35 29 17 14 6 6 IN BED WAITING WATCHING TV SPEND TIME W/ FAMILY COMMUTER LINE MEETING/CLASS BATHROOM In INDONESIA, PEOPLE LIKE TO USE MOBILE PHONE when THEY’RE ALONE WHERE PEOPLE ONLINE? Source: InMobi, Mobile Media Consumption

DIGITAL MOBILE INSTANT MESSAGING 43
37 36 23 20 16 16 WHATSAPP BBM LINE FB MESSENGER WECHAT KAKAOTALK SKYPE INDONESIANS ARE A VERY SOCIAL AND “CHATTY” MARKET INDONESIAN LIKES TO CHAT...A LOT Source: On Device Research 2013

Source: We Are Social SG
JAN 2014 AVERAGE TIME THAT INTERNET USER SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP 5 HOURS 27 MINUTES

Source: We Are Social SG
JAN 2014 MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 14%

2 HOURS 30 MINUTES AVERAGE
TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY Source: We Are Social SG JAN 2014

23 77SMARTPHONE FEATURE PHONE Source:
Nielsen, Sept 2013

SMARTPHONE PENETRATION of TOTAL POPULATION
14 Source: We Are Social SG JAN 2014

SMARTPHONE USERS SEARCH FOR LOCAL
INFO BY PHONE 14 Source: We Are Social SG JAN 2014

14SMARTPHONEUSERSRESEARCH FORPRODUCT Source: We Are
Social SG JAN 2014

SMARTPHONE USERS PURCHASE ONLINE by
PHONE 57 Source: We Are Social SG JAN 2014

GIMANA.. UDAH PADA PUAS, KAN?
Haji Bolot is one of the famous comedian in Indonesian

QUESTIONS?

THANK YOU Seno Pramuadji Digital
Creative & Social Media Storyteller Twitter: @seno_pramuadji www.about.me/senopramuadji