2. These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galup, Rakuten,
Veritrans & Dailysocial, etc
FEEL FREE TO
WATCH!
7. DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
DIGITAL IMMIGRANT
This older generation knew internet
when they were an adult. Need to
learn and adapt
DIGITAL NATIVE
This younger generation born and
living in the internet era. They tend
to make trends in cyber
8. DEMOGRAPHIC by AGE DID YOU
KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII,
Profil Internet
Indonesia,
Des 2012
INTERNET USER IS DOMINATED
By YOUNGER GENERATION
12 – 34 years old (58,4 %)
11. Globally,
Women are More Likely to Visit Family, Home, and Retail Sites;
Men Gravitate Towards Sports, Auto, and Technology
EMERGING INTERNET MARKET
ARE VERY YOUNG.
UNDER 35 yo
Source:
Comscore
Media
Metrix, 2013
20. TOP CITIES FACEBOOK (million users)
Source: Social Bakers 2013,
Forbes
BANGKOK
ISTANBUL
SAO PAOLO
MEXICO
BOGOTA
MUMBAI
LONDON
BUENOS AIRES
SANTIAGO
JAKARTA
8,7
7,0
3,5
6,0
7,4
4,2
3,7
5,7
6,1
4,1
21. Source: Social Bakers, Forbes 2012
TOKYO
LONDON
SAO PAOLO
NEW YORK
CHICAGO
RIYADH
JAKARTA
BANDUNG
LOS ANGELES
PARIS
TOP CITIES TWITTER (% of global tweet)
2,4
2,0
0,8
1,8
2,3
1,1
0,9
1,3
1,9
0,9
22. 4th LARGESTFACEBOOK POPULATION IN THE WORLD
INDONESIA is
20 MILLION
MORE USERS THAN THE UK
Source: wikipedia 2013, Alexis Gravel
26. 2.614.214
TOTAL LINKEDIN USERS
#3
FASTEST GROWING
POPULATION
RANK 18
Socialbakers (Global,2014)
LINKEDIN in INDONESIA
11,01
PENETRATION of ONLINE
POPULATION
3 INDUSTRIES
OIL & ENERGY, TELECOMMUNICATION,
TI & SERVICE
Source: Linkedin 2012, Socialbakers 2013
28. 4 MILLION
USERS in INDONESIA
30 %
TRAFFIC AROUND
the WORLD
USD 25 M
Bakrie Global GROUP
INDONESIA INVESTMENT23.000.000
USERS in THE WORLD
DOMINATING
PATH in INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014
30. SOCIAL MEDIA USE
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM OWN AN ACCOUNT
USED in THE PAST MONTH
98
93
32
80
79
74
39
41
59
33
15
12
Source: We Are Social SG JAN 2014
31. SOCIAL MEDIA
PENETRATION as
A PERCENTAGE
of THE TOTAL
POPULTION
AVERAGE TIME
SOCIAL MEDIA
USERS SPEND
EACH DAY
PERCENTAGE of
MOBILE USERS
USING SOCIAL
MEDIA APPS
on THEIR HOME
PERCENTAGE of
MOBILE USERS
USING LOCATION-
BASED SERVICES
SOCIAL INDICATORS
15 2H54M 74 32
Source: We Are Social SG JAN 2014
32. NUMBER of
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS
AS A PERCENTAGES
of TOTAL POPULATION
PERCENTAGE of
MOBILE SOCIAL as
a PERCENTAGE of
the TOTAL
POPULATION
MOBILE STATS
80,1M 32 52M 21
ACTIVE SOCIAL
MEDIA USERS
ACCESSING SOCIAL
MEDIA on a MOBILE
DEVICE
##
Source: We Are Social SG JAN 2014
48. 800-900
Articles per day (Dec’2013)
982.918
Total Published Content Dec’2013
JAN’2014 18.588 posts
223.020
Members (Jan’ 2014)
Source:
Kompasiana
TEAM
BLOG
230.156
Total Facebook likes
292.521
Twitter follower
RANK 29
Alexa.com (Jan’2014)
50. 3,1
4,6
5,9
7,4*
2012 2013 2014 2015
6,7%
8%
9%
10%
digital buyers in Indonesia
percentage of Internet user
* In millions
HIGHLIGHT on ONLINE PURCHASE
Source: eMarketer Jan 2013
57. 78SHARE PRODUCT VIA SOCIAL MEDIA
14ONLINE SHOPPING BY HP/TABLET/GADGET
INDONESIAN LIKES TO..
28SHOPPERS STILL BUY ON STORE/OFFLINE
Source: Survei Index E-Commerce, Rakuten 2013
62. 113
83
275
83103
at HOME ON the GO In STORE At WORK At SCHOOL
GLOBAL MOBILE SEARCH CONTEXT VARY BY TYPE OF SEARCH
125
108
150
82
37
77
100
214
101
92
RESTAURANT SHOPPINGFOOD TECH TRAVEL
154
69
101
102
116 129
146
0
87
190
Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012