Demonstrate of IBM Cognos Framework Manager Version 10 Metadata Modeling techniques. View the webinar video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-framework-manager-in-action/. Topics include: • Model Design Accelerator • Session parameters, parameter maps and query macros techniques for implementing row-level security on user attributes • Dimensionally modeling relational data Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. IBM Cognos 10: Under the Hood
Webinar Series
IBM Cognos 10 Framework Manager
www.Senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos 10
Framework Manager in Action”
20

3. Today’s Agenda
• Welcome and introduction
• IBM Cognos 10 New Features Overview
• Features included at no charge
• Features requiring trade-up fees
• Metadata Modeling Demonstration
• Use the Model Design Accelerator
• Using Session Parameters, Parameter Maps, and Query Macros to
implement row-level security
• Dimensionally model relational data
• Removing the risk of the Cognos 10 upgrade
• Senturus Services Offerings
• Cognos 10 Proof of Concept
• Upcoming Hands-on Training Options
• Q&A
2

4. Today’s Format
• This is a continuation of our IBM Cognos 10: Under the Hood
Webinar Series
• Demonstration will begin shortly
• Please submit questions via the GoToWebinar Question pane
in the GoToWebinar control panel
• We will address questions LIVE at the conclusion of the
presentation, so if you do not get an immediate response,
please HOLD ON!
• Today’s Slide Deck is already available on the Senturus Site
and the Recorded webinar will be made available shortly
3

5. Welcome and Introduction
• Who we are:
- Jim Frazier, Vice President, Sales
- Albert Valdez, Director of Education Services
• 12 years as a technical trainer, focused on business intelligence and
performance management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ certification from CompTIA
• IBM Cognos Certified
• Last 6+ Years as a Senior Consultant, Solutions Architect, Education
Director
5

6. Who is Senturus ?
• Consulting firm specializing in Corporate Performance Management
- Business Intelligence and Enterprise Planning
- Platform-independent
- IBM Premier Solutions Partner 2009-2012
- Cognos Platinum Partner 2001-2008
• Solution & Service Offerings
- Pre-built Solutions
- Complete project implementations
- Assessment and Roadmap consultations
- Training:
• Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
• Led by professional trainers and seasoned consultants
6

7. A few of our 400+ Clients
7

8. Overview
IBM Cognos 10 New Features
8

9. Highlights for IBM Cognos 10 -
IBM Launch, October, 2010
1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time and
predictive information
3. Collaborative BI through built-in collaboration and social
networking
4. Easy data inclusion by the business from one value, to
entire data sets and external files
5. Analytics on the go for more devices and disconnected
interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‘how-to’
books and user communities
9. Expanded deployment options include Cloud, System z,
and Power
10.Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler
9

10. IBM Cognos 10: Under the Hood
1. User Interface Improvements: Collaboration, Analysis Fee
• Business Insight
• Active Reports
• Cognos Collaboration
2. Predictive analytics and advanced statistics
3. Real Time Monitoring
4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*)
5. Enhanced access to External Data Free
6. Easier upgrades with Lifecycle Manager
7. Improved performance and scalability (Dynamic Query Mode)
8. Quicker Framework Manager development (Model Design Accelerator)
9. Major improvements in graphics and visual appeal
10. More flexible and robust server administration
10

11. IBM Cognos 10 Licensing Matrix
BI Enhanced BI Advanced BI
BI BI Business BI Business BI Business Business Professional BI
Consumer
Consumer ($1,110) Author Analyst Manager Professional
($1,450) Author Author
($891) ($400 add) ($1,450) ($1,450) ($3,340)
($1,680) ($2,790)
Cognos BI Capability
Cognos Connection,
Cognos Viewer,        
Prompting, Drill-
up/Down/Through
Business Insight       
Biz Insight Advanced   
Active Reports       
Cognos Search       
Cognos Collaboration       
Query Studio    
Analysis Studio   
Report Studio  
Metric Studio  
Event Studio 
Transformer 
IBM Cognos Mobile       
*as of 10.1.1*
*10.1.1: No additional server charge for Mobile
11

12. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos 10
Framework Manager in Action”
20

13. New User Types with Cognos 10.1.1
• IBM Cognos Mobile Consumer ($550 per auth user)
• For Users Who require access to Cognos Business Intelligence Only Via
Applications Developed for Mobile Devices
• Includes all the rights of Cognos BI Consumer
• Access Cognos BI via Applications developed for the mobile server
• Consume Cognos Active Report Outputs
• IBM Cognos Active Report Recipient ($400 per auth user)
• For Customers Who want to Distribute Active Report Outputs to users that
will not log onto Cognos BI Directly
• These users may receive personalized report outputs other than active
reports
• Receive and consume reports that have been customized or otherwise
personalized for an Individual and distributed directly to them via a method
outside the Cognos Connection Portal
• Receive Active reports distributed to an individual by a method outside the
Cognos Connection Portal
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14. Senturus Can Help You Understand IBM
Cognos Licensing!
• Free Cognos License and Support Review:
- 1 Hour Call with a Licensing Expert to Discuss:
- Upcoming Cognos Support Renewal
• Review to make sure all licenses are needed and potential Upgrade Opportunities
• Help Negotiating Year over Year Support Increases
• Effects of New IBM Licensing Policies
• Discounts over and above IBM Pricing
- Cognos 10 Upgrades and License Migrations
• Options for Migrating from C8 and previous to new C10 roles
• Discussion of what each role includes and value of migrating
• Options for starting a POC with existing license roles
• Effects of New IBM Licensing Policies
• PVU vs Authorized User License Model Options
• Opportunities for Ongoing Support & Maintenance Holds
• Other because it changes constantly
13

15. Sample Senturus Course Materials
• The next few slides are from our 2-day
Metadata Modeling Course
• The demonstrations will cover the following
techniques:
- Use the Model Design Accelerator to start a new Star
Schema
- Implement a common row-level security requirement
- Leverage Session Parameters, Parameter Maps, and Query
Macros to make the solution dynamic
- Implement Dimensionally Modeled Relational models
- Create Regular Dimensions and Measure Dimensions
- Understand how to use level attributes
14

16. Metadata Modeling Best Practices
1. Use a multi-tiered design
2. Establish query item properties and relationships early on
(in the first tier)
3. Plan your design with consideration to how the IBM Cognos
query engine generates SQL
4. Model Query Subjects as either a Dimension or a Fact
5. Relate Facts to one another through one or more
Conformed Dimensions
6. Review and carefully define Determinants
7. Define Package and Object-level Security
8. Create a user-friendly Presentation
9. Use Dimensional Modeling techniques where appropriate
15

17. Demonstrations
IBM Cognos 10 Framework
Manager in Action
16

18. IBM Cognos 10 Framework Manager
• Demonstrations
- Use the Model Design Accelerator
- Implement dynamic row-level security based on user
attributes
- Dimensionally Model Relational Data
17

19. IBM Cognos 10 Framework Manager
• Demonstrations
- Use the Model Design Accelerator
- Implement dynamic row-level security based on user
attributes
- Dimensionally Model Relational Data
18

20. IBM Cognos 10 Framework Manager
• Demonstrations
- Use the Model Design Accelerator
- Implement dynamic row-level security based on user
attributes
- Dimensionally Model Relational Data
19

21. This webinar includes a demonstration of Cognos Framework Manager.
See the recorded webinar to see and hear the complete
demonstration.
Go to the Senturus website:
www.senturus.com/recorded-webinars.php
You will find this free recording under the IBM Cognos Business Intelligence: IBM Cognos 10
Framework Manager in Action.
20

22. Senturus Upgrade and Training Services
REMOVING THE RISK OF THE
COGNOS 10 UPGRADE
20

23. Senturus Cognos 10 Upgrade Package
Senturus
Upgrades In your
$3,495
Cognos 8 to Development COGNOS
Fixed Price
Cognos 10 environment
Development Only Remote Mentoring to Remove Risk, to
Senturus offers a full range of Upgrade Packages from
Full Install, Migration and End to End Testing in Larger
Environments where we do it all.
For More Information please contact Sales@Senturus.com
or
Call Jim Frazier @ 650-949-2921
23

24. Other Senturus Solution Offerings
• Cognos 10 Proof of Concept Engagements
- Active Reports
- Business Insight
- Cognos Mobile
• Identify Users and Reports/Dashboards that would benefit from a
move to Active Reports
• Convert up to 5 Report Studio Reports to Active Reports
• Provide a Demonstration of the reports and their benefits to a
larger audience
• $4,995
• For More Information please click on the links above, and
contact Sales@Senturus.com
22

25. Cognos Training Options
• Wednesday-Thursday, April 18-19, 2012 (9am-5pm
Pacific Time):
- OLAP Modeling with IBM Cognos 10 Transformer
• Tuesday-Wednesday, June 19-20, 2012 (9am-5pm
Pacific Time):
- IBM Cognos Planning: Analyst Model Building
• Looking for training? - Let Us Know!!
23

26. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire presentation and
download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos 10
Framework Manager in Action”
20

27. Contact Senturus
Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
20

28. 20