Greenville Hospital System describes how it is using IBM Cognos 10 to develop a robust scorecarding solution for business stakeholders. View the webinar video recording and download this deck: http://www.senturus.com/resources/scorecarding-with-ibm-cognos-10/. The webinar also includes Senturus defining scorecarding and performing a demonstration of IBM Cognos 10 Metric Studio. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Scorecarding with
IBM Cognos Business Intelligence
August 16, 2012
Presented by Senturus, Inc.
Guest Speaker: Greenville Hospital System
Helping Companies Learn From the Past,
Manage the Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”

3. Today’s Agenda
• Welcome and Introduction
• Defining Scorecarding
• Interview with Greenville Hospital System (GHS)
• Cognos Metric Studio Demonstration
– Track Key Performance Indicators across the enterprise
– Assign ownership and accountability
– Implement a balanced scorecard
– Record and track activities associated with metrics (actionable
scorecarding)
• Overview of Cognos Training Options
• Q&A and Wrap-up

4. Welcome and Introduction
• Who we are:
– Albert Valdez, Director of Education
Services, Senturus, Inc.
• 12+ years as a Technical Trainer, focused on Business
Intelligence and Performance Management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ Certification from CompTIA
• IBM Cognos Certified
• Last 7+ Years as a Senior Consultant, Solutions
Architect, Education Director
– Tim Dalby, Senior Business Intelligence Analyst,
Greenville Hospital System
– Tom Adams, IS Analyst II, Greenville Hospital
System

5. Who is Senturus ?
• Consulting firm specializing in Corporate Performance
Management
– Business Intelligence
– Tools of the Office of Finance
• Enterprise planning & budgeting
• Consolidate, close, report and file (CCRF)
– San Francisco Business Times Hall of Fame -- Four
consecutive years in Fast 100 list of fastest-growing
private companies in the Bay Area
• Experience
– 12-year focus on performance management
– More than 1,200 projects for 500+ clients
• People
– Business depth combined with technical expertise.
Former CFOs, CIOs, Controllers, Directors...
– DBAs with MBAs

6. A few of our 500+ Clients

7. Scorecarding Definition &
Challenges

8. BI Nirvana & Challenges
The
Balanced
Scorecard
Dashboards/Alerts
Ad Hoc Analytics
Enterprise Reporting

9. Scorecarding Methodology
• A methodology is NOT required
• IBM Cognos Metric Studio is flexible and supports
any strategy grouping approach
• Some typical methodologies are:
– The Balanced Scorecard
– Six Sigma
– Pillars of Excellence

10. The Balanced Scorecard
“The Balanced Scorecard translates mission and
strategy into objectives and measures, organized
into four different perspectives: financial, customer,
internal business process, and learning & growth.”
From The Balanced Scorecard
by Robert Kaplan & David Norton
* Note the difference between Leading and Lagging indicators

11. Linking Performance Measures
Financial Perspective
•Goals
•Measures
Customer Vision & Internal Business
Perspective Strategy Process Perspective
•Goals •Goals
•Measures •Measures
Learning & Growth
Perspective
•Goals
•Measures

12. Managing Strategy
Translating the
Vision
(e.g. Clarifying the goals)
Communicating & Feedback &
Balanced
Linking Scorecard Learning
(e.g. Linking rewards to goals) (e.g. Monitor & Review)
Business
Planning
(e.g. Setting targets)

13. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”

14. Why use scorecards
• “What gets measured gets managed”
• Align Execution with Strategy
• Get everyone pointed in the same direction
• Provide incentive for a balanced approach
• Monitor leading indicators to “look out the front
windshield, not the rear view mirror”

15. Reports vs. Dashboards vs.
Scorecards
• Reports deliver information using various display
types, graphical (Chart; Map) and tabular (List;
Crosstab)
• A Dashboard will typically have multiple visual
displays as well as interactive features such as in-
line prompting and drill-through
• A Scorecard by itself is basically just another
display type
– Scorecards can be created using full-featured reporting
tools such as IBM Cognos Report Studio

16. Scorecard Challenges
Nailing down
Strategy
Selecting &
Agreeing on KPI’s*
*Key Performance
Finding & Indicators
Staging data
Managing
Targets
Implementing
Metric Studio
Easier Harder

17. Scorecard Challenges
• By delivering information in a scorecard format,
GHS has been able to address their audience by
leveraging an established enterprise reporting
infrastructure
• In the meantime, the development team is able to
refine requirements and fine-tune the Metric Studio
implementation strategy

18. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”

19. GREENVILLE HOSPITAL SYSTEM
SCORECARD EXAMPLE (REPORT STUDIO)

20. Reference BI Architecture
Cognos Connection
Presentation Layer
Report Analysis Query Metric Event
Studio Studio Studio Studio Studio
Cognos Cognos MS
OLAP Cubes (optional) Hyperion
PowerPlay TM1 SSAS
Essbase
Metadata Layer Cognos Framework Manager
Data Warehouse Microsoft
SQL Server Oracle MySQL IBM DB2
or Data Mart
ETL Layer (optional) Cognos Data Manager (or 3rd party tools)
Source Data ERP External Excel In-House
Systems Sources Spreadsheets Systems

21. INTERVIEW WITH GREENVILLE HOSPITAL
SYSTEM

22. IBM Cognos Metric Studio
Demonstration
Purpose:
1. Track Key Performance Indicators across the enterprise
2. Assign ownership and accountability
3. Implement a balanced scorecard
4. Record and track activities associated with metrics (actionable scorecarding)

23. Cognos Training Options
• IBM Public Classroom Training
• Training from a Certified Partner, On-site or Public
• Custom On-site Training
• Small group Mentoring/Knowledge Transfer
• Remote/On-line Training
• Computer Based Training
• Upcoming Senturus Public Training Events…

24. About Senturus Training
• What does Senturus Training offer?
• Why not just go to the IBM/Cognos public classes?
– On-site is more cost-effective when there are more than 4
people to train
– Courses are delivered at your location, on your schedule
– Attendance is limited to your group, minimizing distractions,
and allowing our instructors to focus on your group’s
pertinent concerns
– Course content and format can be structured specifically to
your audience
• As an IBM Partner, we can offer discounts on IBM
Public training starting at 10%
• We are your Training Partner!

25. What does Senturus Training offer:
• Standard On-site Classroom delivery
– Based on Great Outdoors sample data
– Can be delivered anywhere, anytime
– Compressed format (fewer days)
– $3,495 per day list price (up to 12 students)
• Customized On-site Classroom delivery
– Based on client’s data
– Requires longer lead times so we can prepare materials
– Higher impact, more relevant, closes learning gap much faster
– $3,495 per day of delivery and course prep.
• Small Group Mentoring
– We work on your data, in your environment
– Our experts facilitate the learning process while resolving actual
issues and working toward a concrete deliverable
– Small group size allows for personalized knowledge transfer at the
appropriate pace
– Rates start at $2,495 per day

26. Want more???
• Senturus is offering unique opportunities to attend
complete, live, hands-on training sessions remotely
• Formal classroom setting with virtual workstations for
each student
• Remote attendance available – attend from anywhere, all
you need is an Internet-connected PC (dual displays and
PC headset recommended)
• Valuable hard-copy course handouts with step by step
instructions
• $595 per day, per student

27. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence”

28. Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010