Demos on how Tableau’s data visualizations and analysis apply across multiple industries, including manufacturing, retail, healthcare, education and banking. View the webinar video recording and download this deck: http://www.senturus.com/resources/using-tableau-gain-actionable-insights/,
Executive managers and analysts are frequently turning to Tableau to get to actionable insights stored in their business intelligence environments. In many companies, Tableau is complementing existing business intelligence tools, such as those from IBM Cognos, SAP Business Objects, Oracle and Microsoft.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
2. • Introductions
• Why “visualize” data?
• Tableau Demonstration
• Tableau product offerings
• Learning Tableau
• Tableau and existing Business Intelligence infrastructure
• Senturus Introduction
• Additional Resources
• Q & A
Today’s Agenda
Copyright 2014 Senturus, Inc. All Rights Reserved
3. Greg Herrera
President & Co-Founder
Senturus
Introduction: Today’s Presenters
Copyright 2014 Senturus, Inc. All Rights Reserved 3
Chuck Hooper
Owner: BIAlytics
4. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
4Copyright 2014 Senturus, Inc. All Rights Reserved
5. Resource Library
Senturus’ whole purpose is to make you
successful with Business Analytics. Thus,
we offer a series of technology-neutral
webinars, training on specific software,
demonstrations, and no-holds-barred
reviews of new software releases. We
host dozens of live webinars every year
and we offer a comprehensive library of
recorded webinars, demos, white papers,
presentations and case studies on our
website--a wealth of learning resources.
Most of our content is custom created
and constantly updated, so visit us often
to see what’s new in the industry.
www.senturus.com/resources/
5Copyright 2014 Senturus, Inc. All Rights Reserved
7. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
7Copyright 2014 Senturus, Inc. All Rights Reserved
8. The 2-minute Test
Why Visualize Data?
Copyright 2014 Senturus, Inc. All Rights Reserved
16. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
16Copyright 2014 Senturus, Inc. All Rights Reserved
18. Using the latest version (8.2) of Tableau Desktop
Professional, we’ll review:
1. Ease of use
2. Some more advanced capabilities
3. Industry examples
The following slides outline the content of these
demonstrations. To hear the entire presentation,
including the full context of these demos, download the
complete slide deck here:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Demonstration
Copyright 2014 Senturus, Inc. All Rights Reserved
19. Ease of Use Demo:
• Tableau does automatic intelligent analysis of data
files brought into the dashboard
– Example: Connect to Excel file on desktop and bring data
into Tableau
• Dimensions are where Tableau categorizes and places
things that are used to analyze the data (i.e. the way
data is categorized)
• Measures are where Tableau puts numeric values
associated with the data (i.e. areas that might require
or warrant calculations)
Demonstration: Ease of Use
19Copyright 2014 Senturus, Inc. All Rights Reserved
20. Ease of Use Demo:
• Simply double-click or drag and drop on dimensions and
measures to bring into worksheets in dashboard,
including the main shelf, side shelf, top shelf options
(no need to even touch the keyboard for these
purposes)
• Change data views including chart type, color coding,
values, dates, etc. with simple clicks on various fields
• Create multiple sheets with different types of data
charts within the same dashboard
Demonstration: Ease of Use
20Copyright 2014 Senturus, Inc. All Rights Reserved
21. Ease of Use Demo:
• Creating a bar chart
– View multiple dimensions and values such as sales, profit,
and product views by region, and differentiate by:
– Length of bar (sales)
– Color of bar (profit)
– Number of rows (region)
– Number of columns (product category)
– Thickness of bar (shipping dollars)
– Change from sum to average by simply clicking on field
and choosing alternate view
Demonstration: Ease of Use
21Copyright 2014 Senturus, Inc. All Rights Reserved
22. Ease of Use Demo:
• Creating a scatter plot chart
– Tableau will automatically select and suggest the best
way to view the data (in terms of chart type) based on
the measures and dimensions selected
– View multiple dimensions and values such as sales, profit,
and product views by region, and differentiate by:
– Scatter plot axis (profit)
– Color (difference in regions)
– Note: Tableau also has a “color blind” palette built in as
an option
– Filter shelf (ship date)
– Shape shelf (product categories)
– Lasso data points, right click to view underlying data
Demonstration: Ease of Use
22Copyright 2014 Senturus, Inc. All Rights Reserved
23. Ease of Use Demo:
• Creating a map chart
– Tableau automatically recognizes geographic dimensions
(such as state and province) from your original data
document, and generates latitude and longitude measures
– Alter color and size of data mark to view and
differentiate between different measures, such as sales
and profit
– Map options include adding view of per capita income per
state; lots of demographic variables are included as part
of the Tableau
Demonstration: Ease of Use
23Copyright 2014 Senturus, Inc. All Rights Reserved
24. Ease of Use Demo:
• Creating a date chart
– Look at multiple years, by quarter, or drill down to
monthly views of data, and add color variances for better
visibility
• Multiple charts (sheets) in one interactive dashboard
view
– Making one chart a driver for other charts
– Choosing a measure or dimension on the driver chart will
automatically change and align the data view on all the
other charts associated within the same dashboard
• Publish workbook to Tableau hosted online server
(note, must extract data first)
Demonstration: Ease of Use
24Copyright 2014 Senturus, Inc. All Rights Reserved
25. More Advanced Capabilities Demo:
• Tableau has a direct interface connection to R, a free
statistical package open source
– Multi-variant outlier package (there are 7,000+ packages
to choose from with R)
– Add color coding to each one of the outliers
• Tableau can also create trellis charts, as well as
gauges, waterfall, and spider charts
• When you hover over any mark in Tableau, you get tool
tips
• Tableau forecasting is also built in with multiple
editing options in terms of forecast length, etc.
Demonstration: Ease of Use
25Copyright 2014 Senturus, Inc. All Rights Reserved
26. More Advanced Capabilities Demo:
• Map ranges and masks
• Drop down view list eliminates need for tabs to change
views
• Big Data Wine example
– Looking at multiple dimensions and measure (such as
brand, flavor, dollars spent) all executable in sub-second
response time
– Not aggregated data; looking at a lot of detailed rows of
data
– Sub-second response time is coming from a Tableau data
extract on notebook computer with over 1 billion rows of
data
Demonstration: Ease of Use
26Copyright 2014 Senturus, Inc. All Rights Reserved
27. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
27Copyright 2014 Senturus, Inc. All Rights Reserved
28. Industry Examples Demo:
• Banking
– Wanted to understand why customers were leaving the
bank and pulling their accounts
– Industry database outlines various reasons people leave
– Local bank data comes from SQL server
– National average comes from Excel database
– Calculations done taking data from both; two different
databases on one chart
Demonstration: Industry Examples
28Copyright 2014 Senturus, Inc. All Rights Reserved
29. Industry Examples Demo:
• Healthcare
– Blood supply for last 30 days
– Three types of product: red-blood cells, platelets, fresh
frozen plasma
– Blue reflects where transfusion was medically indicated,
red reflects where it was not medically indicated
– Why would a doctor prescribe it if not indicated?
– Click into red data to see further details (who is
prescribing it, cost per unit, etc.)
Demonstration: Industry Examples
29Copyright 2014 Senturus, Inc. All Rights Reserved
30. Industry Examples Demo:
• Education
– Masters program, number and percent of students
studying abroad
– Sort by region via drop down options
• Manufacturing
– Manufacturing score card: KPIs performance versus target
by retailer
– Yellow is neutral/ok, red is bad, green is good
– Executive dashboard that satisfies the needs of many users
– Simple clicks to gray out the data you don’t want to view,
and drill down to data that matters
Demonstration: Industry Examples
30Copyright 2014 Senturus, Inc. All Rights Reserved
31. Industry Examples Demo:
• Manufacturing
– Speed to shelf chart
– How many days between authorizing order to time it sold,
time product actually hits the shelf to seeing first sales
record, etc.
– Price elasticity models
– If I raise the price of one of my products, how does it impact
the sales of my other products?
Demonstration: Industry Examples
31Copyright 2014 Senturus, Inc. All Rights Reserved
32. Also:
– Tableau Public
– Tableau Digital
– Tableau Mobile
Tableau Product Offerings
Copyright 2014 Senturus, Inc. All Rights Reserved
33. • Taught by Chuck Hooper, Tableau Zen Master
• Customized for each client
• No limit to class size
• Applicable to new/experienced users
• All training material included
• End with something in production!
Tableau Training 2-Day On-site
Copyright 2014 Senturus, Inc. All Rights Reserved
Click here for course description and details
or
Contact: info@senturus.com
35. Properly Staged Data BI Tools
TYPICAL “BEST PRACTICES” BI ARCHITECTURE
INTEGRATED BUSINESS PROCESS DIMENSIONAL MODELS WITH METADATA LAYER(S)
35Copyright 2014 Senturus, Inc. All Rights Reserved.
* Also known as a Star Schema
SourceSystemsofRecord
Conforming
Business Process
Dimensional Models*
Single Version of the Truth
DataAbstractionModel
Information Security
Report
Authoring
Dashboard
Authoring
Slicing &
Dicing
Ad Hoc
Querying
Threshold
Alerting
ERP
Data
Labor
Data
Other
Sources
Planning
Data
DataIntegration(ETL) Standard
Reports
Dashboards/
Scorecards
Self-Service
Reporting &
Analysis
Threshold-
based Alerts
WebPortal
36. Properly Staged Data BI Tools
TABLEAU AND EXISTING BI ARCHITECTURE (1)
36Copyright 2014 Senturus, Inc. All Rights Reserved.
* Also known as a Star Schema
SourceSystemsofRecord
Conforming
Business Process
Dimensional Models*
Single Version of the Truth
DataAbstractionModel
Information Security
Report
Authoring
Dashboard
Authoring
Slicing &
Dicing
Ad Hoc
Querying
Threshold
Alerting
ERP
Data
Labor
Data
Other
Sources
Planning
Data
DataIntegration(ETL)
Standard
Reports
Dashboards/
Scorecards
Self-Service
Reporting &
Analysis
Threshold-
based Alerts
WebPortal
37. Properly Staged Data BI Tools
TABLEAU AND EXISTING BI ARCHITECTURE (2)
37Copyright 2014 Senturus, Inc. All Rights Reserved.
* Also known as a Star Schema
SourceSystemsofRecord
Conforming
Business Process
Dimensional Models*
Single Version of the Truth
DataAbstractionModel
Information Security
Report
Authoring
Dashboard
Authoring
Slicing &
Dicing
Ad Hoc
Querying
Threshold
Alerting
ERP
Data
Labor
Data
Other
Sources
Planning
Data
DataIntegration(ETL)
Standard
Reports
Dashboards/
Scorecards
Self-Service
Reporting &
Analysis
Threshold-
based Alerts
WebPortal
39. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
39Copyright 2014 Senturus, Inc. All Rights Reserved
40. Senturus: Business Analytics Consultants
40Copyright 2014 Senturus, Inc. All Rights Reserved
Business
Intelligence
Enterprise
Planning
Predictive
Analytics
41. 800+ Clients, 1400+ Projects, 14 Years
Copyright 2014 Senturus, Inc. All Rights Reserved. 41
42. • Former Head of BI/ Lead Architect – VISA
• Former BI Architect – Jamba Juice
• Former Head of BI – Dole
• Former Chief BI Architect – Cisco
• Former Head of BI – Experian
• Former Head of BI – Robert Half International
• Former Head of Training (IBM Cognos, Southern California)
• Former Controller – The GAP
• Two former CFO’s
• Several former Vice Presidents of Marketing
• Several former COO’s
• Several former CIO’s
• Former Partner - PWC ($50million+ projects)
• Average experience = over 20 years
A Few of Our Team Members
Deep & Pragmatic Experience
Copyright 2014 Senturus, Inc. All Rights Reserved. 42
44. • Free, 14-day full version available here:
www.tableau.com/partner-trial?id=39146
• Senturus also offers a complimentary, one hour
consultation to get you started with Tableau
Contact Senturus at info@senturus.com or 888-601-6010
Download Free Trial of Tableau Software
Copyright 2014 Senturus, Inc. All Rights Reserved
45. One Hour Call with Senior Business Intelligence Architect
• Understand Your Environment and Challenges
• Discuss Observations and Make Recommendations
Contact Senturus
– info@senturus.com
– 888 601 6010
Free BI Architecture Evaluation
45Copyright 2014 Senturus, Inc. All Rights Reserved.
46. www.senturus.com
• 26 webinars planned for 2015
• January 21
– Automated Narrative Reporting in Cognos BI
Other Events
46Copyright 2014 Senturus, Inc. All Rights Reserved
47. Over 100 Free Resources in our Library
Copyright 2014 Senturus, Inc. All Rights Reserved 47
48. This slide deck is part of the “Using Tableau to Gain
Actionable Insights” recorded webinar. To view the FREE
recording of the entire presentation and download the
slide deck, go to:
www.senturus.com/resources/using-tableau-gain-
actionable-insights/
Senturus’ comprehensive library of recorded webinars,
demos, white papers, presentations and case studies is
available on our website:
www.senturus.com
Hear the Recording
48Copyright 2014 Senturus, Inc. All Rights Reserved