Link building is Not dead yet, but yes it is changed now. You have to be smarter than past and work accordingly the Google guide lines. I hope this guide is going to help you.

1. SEO CONSULTANT
2014
Effective Link Building
tactics 2014
Along with major Google updates
Sudhanshu
H T T P : / / W W W . W A S E O C O N S U L T A N T . C O M /

2. 2
Content
Introduction -------------------------------------------------------3
Panda Update -----------------------------------------------------4
Penguin Update --------------------------------------------------10
Google Hummingbird -----------------------------------------------10
How link building will survive in the age of quality? --------------12

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Introduction
Before moving on the SEO tactics we should once have a quick overlook on link
factors (earlier it was an important factor). In early 90 Google introduced the
ranking algorithm, where they are looking for the number of back links along with
the Good Content. In that age If any website wants to rank higher it must have a
Good number of back link. I have no doubt to speak; in that era Google was the
One who boosted the web spam. SEO geeks started to build the massive links;
they created a lot of spam over the internet. With the time Google started to work
on the quality search results. They introduced several Algorithms to make the
search result near to fact.
To make web world spam free Google started to penalized the websites which were
not following their Guide Lines.
In the era of the Quality results Google Introduced Panda (first released in February
2011) Penguin (announced on April 24, 2012.) and Hummingbird (on September
27, 2013) update.

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Let’s brie
Panda Update: Panda Updat
for thin websites/ Low Quality
search results.
“CNET evaluates nearly 100,0
winners and losers after Googl
http://www.cnet.com/news/te
Google visualized: Top Web si
are red and orange. Less po
Google’s first page.
briefly talk about all these three.
a Update was released in February 2011 amid to
Quality websites and return high quality sites
ly 100,000 search results to learn which Web s
r Google’s latest changes to its algorithm.”
news/testing-googles-panda-algorithm-cnet-anal
Web sites like Wikipedia, Amazon.com, YouTub
Less popular sites, in blue and violet, were les
amid to lower rank
ty sites near to top
Web sites are the
analysis/
YouTube, and IMDB
were less visible on

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Panda is just
Panda spe
You should know.
a is just 1of more than 200 ranking Factors
nda specially introduced for thin content

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12% Search
The
Search results in the USA were impacted
The target was content farms.

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Panda 2.0
Panda2.4 was introduced for
2.0 was released for English Queries.
for all Languages except Chinese, Japaneseanese and Korean.

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Penguin Update
Google Penguin is a Google algorithm update that was announced on April 24,
2012. The update is aimed for those websites which were using the black hat
techniques for ranking or violating the Google Guidelines. Such tactics are
commonly described as link schemes.
“Google Penguin Update 3 Released, Impacts 0.3% Of English-Language
Queries” Search Engine Land
Google Hummingbird

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Google Hummingbird was released on the 15th birthday, on September 27, 2013.
The aim was this algo to return the search result in a more humane way to interact
with users and provide a more direct answer.
The Hummingbird and the Penguin was the game changer. There were many
websites who got penalized by these algorithms. The SEO’s were living in the dark
, and expecting it dead ! there were many Link building stuffs were completely
removed from link building Directory. Forums, Blog Comments, Directory post
were gonn case! But the SEO survived. They taken the new algorithms as new
challenge and became dependent on the content.

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How link
building
will survive
in the age
of quality?

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After the penguin and Hummingbird, SEO companies have introduced few new
services, named: Link risk analysis, Post Penguin SEO services. Well I am not
going in the details yet on these two. I am going to start the Tactics to enhance the
visibility of a website in the era of Penguin and Panda. What Kind Of link building
efforts need to be done?
I have no doubt to speak that the hard core Link building is dead! To survive you
need to be smart and work accordingly Google. Instead of building links the focus
should be to earn the links.

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Create own database for An
Animated Graphics always att
Link earning these graphics ca
a good budget, but this can de
link attribution from bloggers w
Talk to the Industry Geeks
Talking with the popular perso
way to earn the Links. Ther
enhance their share in search
watched by the other experts b
Re-write the Outdated Con
Every content has it’s expiry d
are not updating your content
There are certain tools you can
Animated Graphics
ways attract the traffic to share. When you are
phics can dramatically help you. Though this acti
s can definitely improve your link-building campa
oggers who’ll use your images.
Geeks
ar personality from a certain industry is oldest b
There are many websites who are using th
search Market. These kind of interviews are no
xperts but also from the beginners.
Content:
expiry date, re-write them to engage the reader
content that will lose the luster. Keep the conte
you can use to find the outdated Content.
you are working for
this activity requires
g campaign through
oldest but effective
using this tactic to
s are not only being
e readers and if you
he content updated.

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Guest-blogging campaign :
Though Google has punished many big content firms, but still Guest Blogging is an
effective way for Building the links. But make sure the content should not be
promotional and the links should not be massive. I would recommend to do the
guest blogging with well Known names.
Long Tail Keywords with brand:
Brand Awareness is the most effective way to earn the back links. Brand
Awareness not only helps in the SEO but also boost the Digital marketing stuffs .
Create the Content with Long tail Keywords and share them on UGC (User
Generated Content) Sites, Like YouTube, slid share and others.
Involve in Google+
Get social with Google+, Make your post sharable and try to get + on Google.
Google+ not only enhances the visibility of your brand but also send the strong
Social signals to the Google.
Republishing viral posts on Social Networks
No Doubt Tumbler and the Facebook are the Best place to republish any content.
These websites are having a huge user network. People are not only watching your
content but also sharing on these two websites. If I simply talk about a post on
Facebook , Then no doubt that friend list, subscribers will check that post and
also If it is user engaging then People will share it.

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Reverse engineering
Know where your competitors are getting Links, DO the Competitor analysis ,
connect with the domains and try to get the links their too. Another thing that you
also have to consider is identifying the sites/domains that your competitors are
linking out to.
You can use Screaming Frog to generate a list of URLs that your competitors have
linked out to the most.
Targeted content promotion
If you’re already investing in developing content assets on your website, then up-
sizing your efforts to make them more visible to your target audience is a sure fire
way to enhance the ability of your website/brand to continuously attract natural
links.

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Because the more people who are able to see your content assets, the higher your
chances to force multiply the results (more traffic, more social shares, more links,
better rankings, and more leads).
Find specific questions and answer them (long-tail link building):
Rebuild the Broken link
Branded Links: I will not ignore that High PR links are still an important factor for
Ranking
Contests: Old but Effective! Build some contest on the website and earn the user
trust! Always good for natural Link building
Hope this guide will help you to build the strategy for your Project. If you like it
please share with others too.
Resources:
http://www.waseoconsultant.com/
http://www.sudhanshu-seo.com/
http://moz.com/
http://searchengineland.com/

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Documented By Sudhanshu Pandey
twitter.com/sudh_p
https://www.facebook.com/seoaudit013
https://www.linkedin.com/in/sudhanshu2