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Implement These 10SEO Tips, You MustPart 1                     5 Content Strategy                         Fundamentals
Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtagTweet @SEOcom ...
About SEO.comTweet @SEOcom questions – Hashtag #SEOwebinar
Preston Van Dyke                  SEO Manager   twitter.com/prestonvandykefacebook.com/prestonvandyke
On-Site Strategy5 FundamentalsTweet @SEOcom questions – Hashtag #SEOwebinar
5 Fundamentals1.   Have a Plan You Must2.   Put People First You Should3.   Nitty Gritty SEO… Yes4.   Stay Active You Must...
Content Marketing                                           • Personality Ethic:                                          ...
Content Marketing                                          2 Segments               External                              ...
1. Have a Plan You Must
1. Have a PlanTweet @SEOcom questions – Hashtag #SEOwebinar
1. Have a PlanValuable               Usable                Branded   Findable   Shareable Tweet @SEOcom questions – Hashta...
1. Have a Plan           3 Specifics:                                      • Measurable Goals                             ...
1. Have a PlanMeasurable Goals• Ask questions like:      – How can I be sure my content is valuable?      – What KPIs indi...
1. Have a PlanTarget Audience• Ask questions like:     – Does our branding/voice speak to the end user?     – What is the ...
1. Have a PlanTarget Keywords• Ask questions like:      – What phrases are our demographic most likely to        search? (...
1. Have a PlanTweet @SEOcom questions – Hashtag #SEOwebinar
2. Put People First You Should
2. Put People FirstPeople like EASY:   Logical navigation                                                Shareable    Opti...
2. Put People FirstPeople like ENTERTAINMENT:• Remarkable graphics• Spectacular videos• Engaging contentTweet @SEOcom ques...
2. Put People FirstPeople like to LEARN:                                                • Industry-leading                ...
3. Nitty Gritty SEO… Yes
3. Nitty Gritty SEOTitles:• Keyword Optimized• 65-70 Characters• Natural    <title>Branding: Page Title With Keyword Here<...
3. Nitty Gritty SEOHeadings:• Keyword by class• Keyword prominence• Don’t sacrifice true headings for keywordsTweet @SEOco...
3. Nitty Gritty SEOContent Placement:• Above the fold• Not just words• Good designTweet @SEOcom questions – Hashtag #SEOwe...
3. Nitty Gritty SEOKeyword Use:• Maintain a topic• Use keyword variants• Always double checkTweet @SEOcom questions – Hash...
3. Nitty Gritty SEOImages:• Use alternate text• Use keyword rich file names<img src="keyword-rich-file-name.jpg" alt="High...
3. Nitty Gritty SEONavigation:• Keyword mapped URLs• Optimized/logical taxonomy• Must be crawlableTweet @SEOcom questions ...
4. Stay Active You Must
4. Stay ActiveEditorial Calendar:• Stay relevant to national calendar• Current industry events• Business news• Instruction...
4. Stay ActiveLink Attractive Content:• Infographics• Instructographics• Guides• Top Lists• VideosTweet @SEOcom questions ...
4. Stay ActivePartner/ContributorContent:• Encourage partner  companies to submit  content• Allow contributor  contentTwee...
4. Stay ActiveClient Spurred Content:• Testimonials• Case StudiesTweet @SEOcom questions – Hashtag #SEOwebinar
4. Stay ActiveUser Generated Content (UGC):• Reviews• Forum• Blog CommentsTweet @SEOcom questions – Hashtag #SEOwebinar
5. Overdo It You Must Not
5. Don’t Overdo ItTweet @SEOcom questions – Hashtag #SEOwebinar
5. Don’t Overdo ItContent above the fold:Tweet @SEOcom questions – Hashtag #SEOwebinar
5. Don’t Overdo ItLimit internal linking within content:                                                • Limit exact matc...
5. Don’t Overdo ItNatural Titles:• Don’t overuse keywords• For the searcher as well as the search engine• BrandedSEO.com |...
A great content strategy consists of…   Measureable goals   Target audience   Keyword optimization   Editorial calenda...
Questions?
Thank You                                Preston Van Dyke                                               SEO Manager       ...
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Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar

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Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.

SEO.com is celebrating Talk Like Yoda day with this series.

Part 1 covers 5 Content Strategy Fundamentals

You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/

Publié dans : Technologie, Design
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Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar

  1. 1. Implement These 10SEO Tips, You MustPart 1 5 Content Strategy Fundamentals
  2. 2. Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtagTweet @SEOcom questions – Hashtag #SEOwebinar
  3. 3. About SEO.comTweet @SEOcom questions – Hashtag #SEOwebinar
  4. 4. Preston Van Dyke SEO Manager twitter.com/prestonvandykefacebook.com/prestonvandyke
  5. 5. On-Site Strategy5 FundamentalsTweet @SEOcom questions – Hashtag #SEOwebinar
  6. 6. 5 Fundamentals1. Have a Plan You Must2. Put People First You Should3. Nitty Gritty SEO… Yes4. Stay Active You Must5. Overdo It You Must NotTweet @SEOcom questions – Hashtag #SEOwebinar
  7. 7. Content Marketing • Personality Ethic: – Quick approach – Superficial – Instant gratification • Character Ethic: – Principle-based solutions – Inside out approach – Lasting impactTweet @SEOcom questions – Hashtag #SEOwebinar
  8. 8. Content Marketing 2 Segments External Internal (Personality Ethic) (Character Ethic)• Inbound Links • Findable – Anchor Text • Usable – Domain/IP Diversity • Valuable – Quality • Shareable – Quantity • Branded Tweet @SEOcom questions – Hashtag #SEOwebinar
  9. 9. 1. Have a Plan You Must
  10. 10. 1. Have a PlanTweet @SEOcom questions – Hashtag #SEOwebinar
  11. 11. 1. Have a PlanValuable Usable Branded Findable Shareable Tweet @SEOcom questions – Hashtag #SEOwebinar
  12. 12. 1. Have a Plan 3 Specifics: • Measurable Goals • Target Audience • Target KeywordsTweet @SEOcom questions – Hashtag #SEOwebinar
  13. 13. 1. Have a PlanMeasurable Goals• Ask questions like: – How can I be sure my content is valuable? – What KPIs indicate good usability? – How will I know people are finding my content? – What measurement best shows how my content is being shared?Tweet @SEOcom questions – Hashtag #SEOwebinar
  14. 14. 1. Have a PlanTarget Audience• Ask questions like: – Does our branding/voice speak to the end user? – What is the end user’s goal? (usability) – Are the social networks our audience uses integrated into the website? (shareability)Tweet @SEOcom questions – Hashtag #SEOwebinar
  15. 15. 1. Have a PlanTarget Keywords• Ask questions like: – What phrases are our demographic most likely to search? (findability) – Does my use of these keywords on the page make sense? (valuable) – Are the ideal words used in my taxonomy? (usability/findability)Tweet @SEOcom questions – Hashtag #SEOwebinar
  16. 16. 1. Have a PlanTweet @SEOcom questions – Hashtag #SEOwebinar
  17. 17. 2. Put People First You Should
  18. 18. 2. Put People FirstPeople like EASY: Logical navigation Shareable Optimized contentTweet @SEOcom questions – Hashtag #SEOwebinar
  19. 19. 2. Put People FirstPeople like ENTERTAINMENT:• Remarkable graphics• Spectacular videos• Engaging contentTweet @SEOcom questions – Hashtag #SEOwebinar
  20. 20. 2. Put People FirstPeople like to LEARN: • Industry-leading information • Fresh content (blog)Tweet @SEOcom questions – Hashtag #SEOwebinar
  21. 21. 3. Nitty Gritty SEO… Yes
  22. 22. 3. Nitty Gritty SEOTitles:• Keyword Optimized• 65-70 Characters• Natural <title>Branding: Page Title With Keyword Here</title>• Informative<title>Keyword Here In Title With Branding Included in Middle</title• Branded <title>Page Title & Keyword Inclusion Here | Branding</title>Tweet @SEOcom questions – Hashtag #SEOwebinar
  23. 23. 3. Nitty Gritty SEOHeadings:• Keyword by class• Keyword prominence• Don’t sacrifice true headings for keywordsTweet @SEOcom questions – Hashtag #SEOwebinar
  24. 24. 3. Nitty Gritty SEOContent Placement:• Above the fold• Not just words• Good designTweet @SEOcom questions – Hashtag #SEOwebinar
  25. 25. 3. Nitty Gritty SEOKeyword Use:• Maintain a topic• Use keyword variants• Always double checkTweet @SEOcom questions – Hashtag #SEOwebinar
  26. 26. 3. Nitty Gritty SEOImages:• Use alternate text• Use keyword rich file names<img src="keyword-rich-file-name.jpg" alt="HighlyDescriptive Alternate Text With Keyword Included" />Tweet @SEOcom questions – Hashtag #SEOwebinar
  27. 27. 3. Nitty Gritty SEONavigation:• Keyword mapped URLs• Optimized/logical taxonomy• Must be crawlableTweet @SEOcom questions – Hashtag #SEOwebinar
  28. 28. 4. Stay Active You Must
  29. 29. 4. Stay ActiveEditorial Calendar:• Stay relevant to national calendar• Current industry events• Business news• InstructionsTweet @SEOcom questions – Hashtag #SEOwebinar
  30. 30. 4. Stay ActiveLink Attractive Content:• Infographics• Instructographics• Guides• Top Lists• VideosTweet @SEOcom questions – Hashtag #SEOwebinar
  31. 31. 4. Stay ActivePartner/ContributorContent:• Encourage partner companies to submit content• Allow contributor contentTweet @SEOcom questions – Hashtag #SEOwebinar
  32. 32. 4. Stay ActiveClient Spurred Content:• Testimonials• Case StudiesTweet @SEOcom questions – Hashtag #SEOwebinar
  33. 33. 4. Stay ActiveUser Generated Content (UGC):• Reviews• Forum• Blog CommentsTweet @SEOcom questions – Hashtag #SEOwebinar
  34. 34. 5. Overdo It You Must Not
  35. 35. 5. Don’t Overdo ItTweet @SEOcom questions – Hashtag #SEOwebinar
  36. 36. 5. Don’t Overdo ItContent above the fold:Tweet @SEOcom questions – Hashtag #SEOwebinar
  37. 37. 5. Don’t Overdo ItLimit internal linking within content: • Limit exact match • Limit volumeTweet @SEOcom questions – Hashtag #SEOwebinar
  38. 38. 5. Don’t Overdo ItNatural Titles:• Don’t overuse keywords• For the searcher as well as the search engine• BrandedSEO.com | Affordable SEO Services For Small & Local BusinessesTweet @SEOcom questions – Hashtag #SEOwebinar
  39. 39. A great content strategy consists of… Measureable goals Target audience Keyword optimization Editorial calendar Infographics Videos Images/graphics Niche guides Lists Logical navigation Crawlable website Branding Social network integration Up-to-date content (a blog) Beautiful design Content above the fold Natural, keyword optimized titles Unique content Unique approach Consistency in voice Latest coding standards Tweet @SEOcom questions – Hashtag #SEOwebinar
  40. 40. Questions?
  41. 41. Thank You Preston Van Dyke SEO Manager twitter.com/prestonvandyke facebook.com/prestonvandykeConnect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com

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