For very generic audience on building online presence. I.ll be presenting in the Launching Ceremony of Online Payment Gateway Service launching by Payoneer & Bank Asia for very generic audience about online marketing.

1. Strategies for Online
Marketing and Building
your Online Presence
Presenter: Asif Anwar

2. About the Presenter
• Co-founder, iVive Labs
Former National Consultant, A2I
Co-founder, BIMPA
• Casual Search Engine Journal Blogger
• Started with Professional SEO in 2003
• Started Social Media Marketing in 2007
• Started PPC in 2008
ASIF ANWAR
@SEOPPCSMM
/asifanwarpage
www.seoppcsmm.com

3. Online Marketing Happens, When…
Someone or a company
• Searches and find your company in Google
• When a friend knows about you from your online
activities and recommends you
• When you have fans and followers, because you
provide good information
• When unknown someone says you are good at
something and recommends you

4. What can you do online?
On the internet, you can
• Express ideas and showcase skills & experience
• Share all the above with everyone
• Interact with others and maintain 2 way
communication
• Establish yourself as authority
• Measure impression, traffic, and influence

5. Get Started with
Online Branding

6. Analyzing Your Brand (Personal Branding)
• Can you own your actual name? (Asif Anwar)
• Is your name very common? (~20 of them by the same name)
• Can you add anything to your name? (Asif Anwar SEOExpert)
• Is there any nick name you use? (Pathik)
• What about a descriptor /pseudonym? (marketguru)
• Consider and choose a your brand (SEOExpert)
• Create a new term or phrase (SEOple – SEO People)
• Is geography a consideration? (SEOExpertBD)

7. Finalizing Your Brand
• Pick a brand name
• Google your brand name (Zero Google result is ideal)
• Assess your current reputation
• Check User Name availability with
www.CheckUserNames.com
• Create Social Media account for your personal branding
• Create Good Contents and enrich your social media profile
• Get URL Vanity URLs for your profiles (e.g. instead of
http://www.facebook.com/profile.php?id=1234567890 get
http://www.facebook.com/asifanwar

8. Popular Social Media Allowing Pages or Blogs
Facebook = The most popular social media.
Google Plus = The social media by Google
Twitter = Your news media for spreading news
LinkedIn = Your professional network
Image Based Social Media = Pinterest, Instagram
Video sharing = YouTube, Flickr, Vimeo, etc.
Blog Networking = RSS Feeds, Blogspot , WordPress, Tumblr, Live
Journal, Squidoo, Hubpages

9. Blogging

10. About Blogging & Its Importance
• Not always about writing articles
• Best way to embed all the rich contents in one place
• Process of expressing your ideas
• Weapon of mass promotion
• Best way to grow your online reputation
• Best way to engage audience
• Helps you to engage in social media in more professional way
than other methods
• Create firm evidence for your competency
• Provide more evidence for competency

11. What to Blog?
• Participate in online community to understand the problem
• Create a support community to solve problems of clients
• Search for keywords that are frequently searched and try to
provide information on those topics
• Understand your product or service very well and try to find
best practices and blog about them
• Positively criticize competitors and engage in discussions
• Engage with influential people in your industry and express
your image as knowledgeable professional by blogging
• These tips are just the tip of the iceberg. Use your innovative
mind for professional blogging

12. Types of Online Marketing

13. Few Terms

14. Thanks!
Connect with Asif Anwar
FB.com/asifanwarpathik
Twitter.com/SEOPPCSMM
LinkedIn.com/in/asifanwar
Plus.Google.com/+AsifAnwar
Tumblr and Blog: www.seoppcsmm.com