A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web

1. MOBILE COMMERCE STATS

2. MOBILE COMMERCE STATS
•
Mobile search will generate 27.8 billion
more queries than desktop search by
2016 (Source: BIA/Kelsey report, 2012)

3. MOBILE COMMERCE STATS
•
47% of smartphone owners rely on
smartphones to find out more
information about a product and 36%
use their phones to read product
reviews on retail websites (Source: Leo
J. Shapiro and Associates, 2012)

4. MOBILE COMMERCE STATS
66% of US smartphone owners use their
phone to aid in shopping (Source: Leo J.
Shapiro and Associates, 2012)

5. MOBILE COMMERCE STATS
•
47% of consumers confirm they use
their smartphone to search for local
information, such as information about
a local store they want to visit.

6. MOBILE COMMERCE STATS
•
46% of consumers look up prices on a
store’s mobile site, and 42% check
inventory prior to shopping in the
store (Source: Local and the e-tailing group,
2012)

7. MOBILE COMMERCE STATS
•
The number of US mobile phone
owners who have used 2D barcodes in
the past 3 months increased from 1%
in 2010 to 5% in 2011 and reached 15%
among smartphone users (Source:
Forrester, 2011)

8. MOBILE COMMERCE STATS
•
62% of shoppers search for deals
digitally for at least half of their
shopping trips (Source:GMA/Booz &
Company Shopper Survey)

9. MOBILE COMMERCE STATS
•
55% of consumers express an interest
in mobile coupons but only 10% have
actually received one from a merchant
(Source:Mercator Advisory Group, 2012)

10. MOBILE COMMERCE STATS
66% of Americans ages 24-35 own a
smartphone (Source: Nielsen, 2012)

11. MOBILE COMMERCE STATS
•
21% of consumers search for a coupon
on their mobile device while in a store
(Source:Mobile Audience Insights Report
from JiWire, 2012)

12. MOBILE COMMERCE STATS
•
80% of mobile users prefer locally
relevant advertising and 75% are more
likely to take an action after seeing a
location-specific message (Source:
Mobile Audience Insights Report from
JiWire, 2012)

13. MOBILE COMMERCE STATS
•
65% of mobile users said they used
their mobile device to find a business
to make an in-store purchase (Source:
Google, 2011)

14. MOBILE COMMERCE STATS
•
67% of consumers will use their
smartphones to find store locations, 59%
to compare prices, 51% to obtain product
information, 46% to check product
availability, 45% to read reviews, 45% to
shop online, 41% to find and use
coupons, 40% to scan bar codes, and
35% to access social media (Source:
Deloitte’s 2011 Annual Holiday Survey)

15. MOBILE COMMERCE STATS
•
75% of heavy mobile users said mobile
search makes their lives easier, 63% said
access to mobile search has changed the
way they gather information, and 32%
said they use mobile search more than
search engines on their computers
(Source: Performics 2011 Mobile Search Insights
Study, conducted by ROI Research)

16. MOBILE COMMERCE STATS
•
49% of consumers who use the mobile
web at least once a week made a
purchase on their mobile device in the
past six months (Source: ROI Research Inc.,
2011)

17. MOBILE COMMERCE STATS
•
In 3 years, it is predicted that 24% of
retailers will have annual sales of 15% or
greater coming from their mobile channel
(Source: RSR Research, 2011)

18. MOBILE COMMERCE STATS
•
51% of consumers say they have made a
mobile payment within the past 3 months
and 82% see themselves making one
within the next year (Source: Mobio Identity
Systems Inc. Report, 2011)

19. MOBILE COMMERCE STATS
•
62% of smartphone users said they have
purchased physical goods from their
mobile devices in the last six months
(Source: Adobe Survey, 2011)

20. MOBILE COMMERCE STATS
•
By 2015, it is predicted that mobile
shopping will account for $163 billion in
sales worldwide, 12% of global
ecommerce turnover (Source: ABI Research,
2010)

21. MOBILE COMMERCE STATS
Will you be ready?