Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.

1. Mobile marketing
Why you can no longer do without it

2. A constant growth
In the last year alone, 2015, the number of people that use
mobile apps and sites grew by 38%
“Super User” - people that use apps from 16 to 60 times a
day, are 590 millions, up 34% in the last 12 months
http://flurrymobile.tumblr.com/post/124152019870/mobile-addicts-multiply-across-the-globe

3. What do people do on mobile?
75% of emails, 60% of Facebook posts and 90% of tweet are
viewed on a smartphone or tablet
By 2020 over 70% of the World population will own and use a
mobile device
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?IR=T
http://www.ericsson.com/mobility-report

4. Why mobile marketing is essential and strategic?
To understand why mobile marketing is an essential tool and
unstoppable trend you need to explore what new consumers
want, grasping the new “mobile mix”:
1.“what”
2.“when”
3.“where”
4.“how”

5. #1 What - a custom experience
People expect tailor-made communication that are in line with
their habits
If you knock at your customer’s door (with a mobile-optimized
email, push notification or other) to offer him cookies while
he is having tea - you have already won his heart

6. #2 When - the importance of immediacy
People love when brands and businesses are synced with their
daily activities and respond very well to contextual
promotions in line with the moment they are living
Coupons that are sent to the customer while he is in the
store are a simple yet extremely effective way to “seize the
moment” and do more business

7. #3 Where – proximity mobile marketing
Search engines are the most visited sites on mobile and 70%
of these searches leads to an action within one hour
L’Oreal created a campaign where customers could find the
closest shop with GPS and an app. Redemption was 20% versus
the average 8% of “traditional” campaigns
http://www.iacquire.com/blog/mobile-behavior-big-game-seating-a-study-with-surveymonkey

8. #4 How - the integrated path
The buying experience is increasingly more mobile and lived
on-line and in-store
It is also a multi-platform experience: customers use PC and
mobile when shopping in the 57% of cases
Contents have to be optimized for any device and be part of a
common “story”
http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-February-2014

9. So what is the first step of a sound mobile strategy?
The first step starts at the bottom: a website which works
perfectly on mobile
Trying new ideas and tools on mobile can be done with small
investments and very short development times, also for very
small, small and medium businesses
The Return On Investment will be astounding - while waiting
might prove lethal

10. Start now!