1.
MOBILE SEARCH
STATS

2.
MOBILE SEARCH STATS
•
The total number of US searchers using
mobile phones grew 26% between
March 2012 and December 2012, from
90.1 million to 113.1 million searchers.
(source: comScore)

3.
MOBILE SEARCH STATS
•
Desktop searches were down 6%
between November 2011 and November
2012.

4.
MOBILE SEARCH STATS
•
BIA/Kelsey has predicted that Mobile
search queries will overtake desktop
queries by 2015.

5.
MOBILE SEARCH STATS
•
In the UK mobile search increased 400%
between 2011 and 2012 and the number
of searches from smartphones doubles
every month (source: Fresh Egg)

6.
MOBILE SEARCH STATS
•
Four out of five people use their
smartphone to look up local information,
2 out of 3 then took direct action and 1
out of 3 concluded a purchase

7.
MOBILE SEARCH STATS
•
Over 70% of people worldwide use their
smartphones to search for products,
shops and information

8.
MOBILE SEARCH STATS
•
52% of UK smartphones owners use their
device to search on a daily basis

9.
MOBILE SEARCH STATS
•
67% of smartphone owners surveyed by
the Mobile Commerce Compendium had
used their device to search for
information in the previous seven days.

10.
MOBILE SEARCH STATS
eMarketer estimates US mobile
search ad spending will top $3.5
billion in 2013 and represent
18% of digital search
ad spending,
up from 11% in 2012.

11.
MOBILE SEARCH STATS
•
On average each mobile search triggers
almost two follow-up actions.

12.
MOBILE SEARCH STATS
•
More than half (55%) of conversions
from mobile search take place within the
hour, while 81% of conversions occur
within five hours.

13.
MOBILE SEARCH STATS
•
45% of all mobile searches are goaloriented and conducted to help make a
decision. This rises to 64% when the user
is in-store.

14.
MOBILE SEARCH STATS
So what are you waiting for?