Gamification case study naver checkout by HSJ

1. Gamification in Real Life
(Naver Checkout)
H.S.J

2. What is Gamification?
• Gamification is a method of marketing using game mechanics
• Gamification adapts funny elements of game to Real Life
• It can use everywhere!!(Even for a Feeding vegetables to Your
Child)

3. elements of Gamification
• Point
• Levels
• Leaderboard
• Badges
• Challenges
• Onboarding
• Engagement Loops
MDA Framework
Mechanics
Aesthetics
Dynamics
* Two aspects must be considered in designing both.

4. Naver CheckOut
Naver Checkout is a shopping platform service that
provide many benefits to Customer
Serviced by Korea’s biggest search engine
Company NHN
• Naver Checkout is a shopping platform service that provide many benefits to Customer
• Customers can shopping at Checkout through one ID(Naver)
• People can buy many things with ease
• Naver CheckOut has gamification elements(Level,Point..,etc)

5. 1.Point(mileage & cash)
Earning Mileage
• When people buy sth on checkout, they can get more mileages
• Mileages can use at CheckOut when you shopping
• Mileage can motivate people to buy sth

6. 2.Levels & Badges
There are 5 Levels
(BRONZE,SILVER,GOLD,PLATINUM,TITANUM)
Doing More Shopping, Getting More Benefits!
Benefits vary depending on the Levels
More Benefits!

7. 3.Challenges
• Levels & Benefits encouraged people to compete against each
other
• Shooting Price is a auction system that people compete with
others

8. 4.Engagement loops
(Event & Draw)
• Draw Event held Every Month! Users who have
Stamp(Checkout’s draw tool) can participate in
draw event
• Induce people to continue Their engagement
• Coupon also induce to people buy more items
• Provide Various type of Engagement Tools
For Various Type of Users (Who never used
before or Who used many services Before)

9. Reference
• Book
『Gamification By Design』 O’REILLY Media,2011
• WebSite
Naver CheckOut Homepage http://shopping.naver.com/