Steamboat Chamber Social Media Monitoring
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This document provides tips for monitoring your brand on social media in 3 sentences or less. It recommends using Google Alerts and RSS feeds to follow mentions of your brand across the web. It also suggests using HootSuite to monitor social networks like Facebook, Twitter, YouTube, and Flickr. Regularly tracking engagement metrics like comments, shares, and links can help evaluate the effectiveness of your social media presence.
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Steamboat Chamber Social Media Monitoring
- 1. Tools to Monitor Your Brand.
- 3. Social Media Marketing is about: Networking Participating in conversations Developing meaningful customer relationships Becoming a resource for consumers Become an expert in your field. Winning greater quantities of brand advocates
- 4. Your customers, prospects, and competitors are already talking about your company and industry in social media.
- 5. It's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.
- 6. Before we begin… Balance the internal before taking action in the external! Do one thing at a time. Ask yourself where your attention is most needed and direct it there. Post not to fill empty space, but to add value.
- 7. First, you need a Google Account www.google.com/accounts (You don’t need a Gmail Account to get a Google Account.You can sign up with any email address)
- 9. RSS: Real Simple Syndication Learn More: www.YouTube.com Search for “Google Reader in Plain English”or: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
- 10. RSS: Real Simple Syndication If the site has an RSS feed available: Look for the RSS Logo at the top of the Browser.
- 15. RSS: Real Simple Syndication Follow you website’s mentions on Delicioushttp://delicious.com/url/
- 16. RSS: Real Simple Syndication Follow Forum discussionseg. TripAdvisor.com Steamboat Forum or MySteamboat.com
- 18. RSS: Real Simple Syndication Summary: Follow any Twitter account, list or feed. Follow any blog or website. Or even Google Alerts. All in one place!
- 23. Facebook Stats
- 25. Is your social media personality working? It’s all about ROE – Return On Engagement. Track incoming traffic from links Number of people subscribed to RSS feeds Number of people in social media groups, fan pages, etc Trackbacks or linkbacks to posts Conversation tracking tools like Twitter Search, HootSuite Comments on blog posts Increased sales and general inquiries
- 28. SEOmoz.org
- 29. Hitwize.com