Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
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The document appears to be from a presentation about staying on top of Google algorithm updates like Panda, Penguin, and other changes. It discusses Google's goals of improving user experience and how SEO strategies need to focus on creating high-quality content that provides value rather than manipulating search results. Various tactics are suggested for long-term SEO success, including targeting keyword and user intent combinations, building authoritative content and links, and prioritizing discovery keywords.
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Panda, Penguin, Penalties and More: Staying on Top of Algorithm Updates
- 1. November 3–6, 2014 #CZLCHI | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers Panda, Penguin, Penalties and more! Staying on Top of Algorithm Updates Nate Dame Founder/CEO, Propecta
- 2. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Panda, Penguins, and Penalties, Oh My!!
- 3. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Context is Everything Image source http://commons.wikimedia.org/wiki/File:ESO-VLT-Laser-phot-33a-07.jpg
- 4. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
- 5. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Show me the $$!!
- 6. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Calico Labs: Biotech R&D to better understand aging and increase longevity Google X :Improving existing technologies by a factor of 10 (self-driving car, Google Glass & contact lenses, drones, medical advances…) Home automation - smart thermostats, smoke detectors, and more? Unnamed energy division to overhaul the world’s power grid
- 7. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Average cost-per-click declined every quarter since 2012 The pressure is on for more ad impressions, and more ad clicks!
- 8. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
- 9. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Google’s updates are never meant to benefit you!
- 10. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
- 11. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Now hiring SEO associates! Last guy quit… don’t ask…
- 12. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Where is Google going?
- 13. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate As usual, rand nails it! http://moz.com/rand/google-seo-dont-actually-change-much/ * Image used with permission
- 14. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
- 15. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Panda Squirrel: Stop scraping content, nuke the low quality content. Big picture: Google hates poor user experiences. If your strategy uses/abuses others, it will lose.
- 16. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Penguin Squirrel: Stop keyword stuffing. Big picture: Traditional ranking factors not focused on user benefits will continue to decline in importance.
- 17. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Knowledge Graph Squirrel: Get our company’s Wikipedia updated ASAP! Big picture: Google would prefer to keep users on Google.com whenever possible.
- 18. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Pirate Squirrel: Don’t pirate content. Big picture: Don’t pirate content.
- 19. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Hummingbird Squirrel: Will hummingbird kill link building? Is Hummingbird the end of SEO?! Big picture: Google’s back-end got an upgrade so it’s machine learning algorithms could get even smarter, faster.
- 20. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Pigeon Squirrel: Proximity to city center… Big picture: Google does in fact make mistakes. “Local” and “standard” SEO continue to merge.
- 21. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
- 22. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate SEO Strategies of the Future! Tactics for long-term, sustained growth.
- 23. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Don’t Bend the Rules
- 24. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Target keyword + user intent combinations
- 25. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Content with topical authority
- 26. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Content with topical authority
- 27. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Create SEO landing pages that influencers will amplify!
- 28. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Discovery keywords everywhere!
- 29. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Link building Influence building • Content worthy of links • Outreach worthy of a response • Influencer relationships worthy of a second (and 3rd) date
- 30. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate SEO Deep funnel
- 31. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate Nate Dame CEO/Founder Propecta @seonate nate@propecta.com
- 32. November 3–6, 2014 | #CZLCHI | @ClickZLive @seonate
Editor's Notes
- When 1st saw topic, excited, b/c most dicussions purposeless Epic battle between SEO community & Google SEOs: “You can’t change b/c we built a business around gaming your ranking algos” Google: “We’ll do what we want, but do it slow enough to not get too many people screaming mad at us at once”
- Whether you’re a…. You’re not much more than a speck in Google’s universe
- Wants to diversify… struggle!
- …dare I say this is the #1 motivator behind Google’s algo updates?
- If you went to the wrong SEO school 5 years ago…
- We’re not there yet We have reached a milestone: Bad SEO is accpted as bad, ‘good’ SEO is all the stuff that benefits Google the most
- Google has always had the same destination No update ever wandered from that destination
- Panda/Farmer — February 23, 2011
- Penguin — April 24, 2012
- DMCA Penalty ("Pirate") — August 10, 2012
- Hummingbird — August 20, 2013
- Pigeon — July 24, 2014
- It’s been said: Need to decrease dependence on links Next year, will need to decrease dependence on keywords
- 80-90% of the potential SEO traffic for a B2B company is “top of funnel” - marketing automation examples Delight & engage every step of the sales funnel Capture leads at every possible opportunity Lead nurturing & lead scoring – marketing automation
- Transition to Matt Koulas’ presentation