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Best SEO Curse PPT

SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world.

Web Design Course
Graphic Design Course
Digital Marketing Course
Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority.

SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students



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Best SEO Curse PPT

  1. 1. About Me My Name is Ravindra Reddy, Digital marketing trainer at SEO SKILLS Academy, URL: https://www.seoskills.in Blog: http://www.alltechskills.com http://www.alltoptelugu.com Email:ravi@seoskills.in Mobile: +91 9866692647.
  2. 2. Basic Overview about SEO
  3. 3. Take a minute and see this infographic
  4. 4. SEO is 2 step Process it’s Not Complicated 1. Optimization 2. Authority
  5. 5. Making sure that Google understands • What keywords you are targeting • What products and services you are offering or selling • And where you are selling them. What is Optimization?
  6. 6. Authority is Making sure that Google knows you have the best content for their users. What is Authority ?
  7. 7. The History and Evolution of Search.
  8. 8. Evolution of search engines
  9. 9. Search engines and directories are both tools people use to find information on theWeb. The difference is in how they get and organize their information. Search engines use little programs called spiders or bots that scour the Internet, follow links, and bring back this information to the search engine's index.
  10. 10. A web crawler (also known as a web spider r web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to- date data
  11. 11. Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. For instance, Google is constantly sending out "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords Crawling
  12. 12. An index is another name for the database used by a search engine. It contains information on all the websites the search engine was able to find. If a website is not in a search engine’s index, users will not be able to find it using that search engine. Search engines regularly update their indexes. indexing Source: http://www.searchmetrics.com
  13. 13. Web Crawlers From 1995
  14. 14. Web Crawlers From 1995
  15. 15. Lycos, Inc., is a search engine and web portal established in 1994, spun out of Carnegie Mellon University. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites.
  16. 16.  Infoseek was a popular search engine founded in 1994 by Steve Kirsch.  Infoseek was originally operated by the Infoseek Corporation, headquartered in Sunnyvale, California.  Infoseek was bought by The Walt Disney Company in 1998, and the technology was merged with that of the Disney-acquired Starwave to form the Go.com network. Since then it has been replaced with Yahoo! search and is no longer in use. Infoseek
  17. 17. List of Other Search Engines
  18. 18. 1996 Game Changer Came? Who is that? Any Idea’s
  19. 19. • Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California. • Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. • They incorporated Google as a privately held company on September 4, 1998.
  20. 20. Founders of Google
  21. 21. Founders of Google Good lesson for life .. And Success
  22. 22. Founders of GooglePage Ranking Algorithm by Google
  23. 23. Founders of Google Lets See and Guess What ?
  24. 24. Key Functions in Search Engine Optimization Watch on You tube
  25. 25. What Google Data Centers will Do?
  26. 26. 3 Steps search Result Process Flow See This Example.. (digital camera, iphone, Sublimation.
  27. 27. SEO VS Google Adwords
  28. 28. AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keyword What is Google Adwords?
  29. 29. What is the Reason behind?
  30. 30. Continuous enhancement of quality measurement
  31. 31. Continuous enhancement of quality measurement