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PPC’s full form is Pay Per Click and It is also Known as Cost Per Click.
In PPC advertising advertisers pay the publisher when the ad is clicked
by consumer.
The most common form of PPC ads are displayed
on search engine result pages. (SERPs).
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Instant result
Total control over your campaign and your costs
targeted
Pay only for performance
Timing
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Website analysis is a very useful before starting any PPC campaign on that website.
It is important to make sure that the website hasn’t got any problems
Irrelevant content
Irrelevant Keywords
Navigation Problem
Slow loading Speed
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There are five match types of keyword search
Board match
Exact match
Phrase match
Broad match modifier
Negative keywords
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A set of keywords, ads and bids that is a key part of
how your account is organized. Each ad campaign is
made up of one or more ad group
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An ad typically includes a link to your website and a
description or promotion of your product or service.
A Small four line ads consisting headline, two short
line of text and URL
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Headline : 25 character
Description line : 35 character
Display URL : 25 character
Destination URL : 1024 char
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Any Pay Per Click (PPC) campaign requires
constant research, testing and evaluation, as well as
considerable PPC campaign management in order
to provide the greatest return on investment (ROI)
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Reduce your cost – per – click
Protect your brand
Raise your quality score
Target your local market
Produce more qualified leads for less money
Return on investment
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An advertising model unique to INTERNET.
A small four line ads consisting headline, two
short line of text and URL
One of the most powerful way of advertising
U can pay when ads get clicked on