Short presentation about the role of AMS in solving Amsterdam mobility issues and setting the mobility agenda. Linking science and practise using Amsterdam as a Living Lab.

1. Making urban mobility great again!
Five years of cooperation
Serge Hoogendoorn
AMS Theme Smart Urban Mobility

2. Role of AMS Institute in facing mobility challenges
Linking challenges to solutions
Provide relevant insights into behaviour of the transport system and its users and
provide tools to support design and assessment of novel mobility services
Jointly develop innovative solutions to support Amsterdam in
achieving its mobility objectives and test these in joint pilots
Help identify key future issues and help set the urban mobility agenda
Contribute to creating a sustainable mobility system in the context of the new ecosystem

3. Insights into impact of Microtransit
The high expectations of MaaS
Activity-based simulation of micro-transit (ride-sourcing) services
Study potential for ride-sourcing to replace trips by private cars in Amsterdam
Ride-source vehicle can replace nine privately owned vehicles
achieving comparable level-of-service
But ride-sourcing may also compete with regular PT, causing more vehicle movements
in the city potentially leading to congestion
Key question: who are the users?

4. Mobility as a Service - a panacea?
The high expectations of MaaS
Does MaaS enable “from ownership to utilisation”?
Research SCRIPTS reveals that (first) MaaS users are specific group (young, highly
educated) with positive attitude towards sharing and using technology
MaaS may move people from regular PT to novel Uber-like services
which potentially increases city congestion
Focus on the careful design hybrid systems

5. Engineering the future city.
Crowd Monitoring System Amsterdam
Co-creating solutions
Unique pilot SAIL 2015, applications Europride, Kingsday, etc.
Monitoring crowd flows using multitude of embedded and remote sensors
Active use of social data from visitor background, activity, topic analysis, sentiments
Including short-term predictions, forecasts and other modes & services (CMAS, UMO)

6. Help setting the mobility agenda
Challenging the issues
Smart mobility for everyone: the rich and the poor,
the laggerds and the tech-savvy
Keeping new mobility healthy!
Unexpected impacts of automated driving: changing VoT, its impacts on
urban sprawl and the need for sharing
The importance of mobility resilience given climate change impacts