http://www.millennialmedia.com/

1. ADVERTISER MEDIA KIT 2014

2. WHO WE ARE
Millennial Media is redefining digital advertising. With our
leading mobile-first technology, we are focused on delivering
pinpointed audiences, breakthrough creative, measured results
and premium programmatic solutions – all at scale, all with
expertise. We help the world’s top brands succeed in mobile.
170MMONTHLY UNIQUE
U.S. USERS
MORE THAN
60,000 APPS & SITES
58MCROSSSCREEN
Learn more at www.millennialmedia.com/our-company
MEDIA KIT
2014
650MMONTHLY UNIQUE
WORLDWIDE USERS
MORE THAN
650MPROPRIETARY, ANONYMOUS
ACTIVE USER PROFILES
MORE THAN
USERS ALONE
90/100TOP AD AGE
ADVERTISERS
MORE THAN
APPROXIMATELY
9,000 DEVICES
AUDIENCES
Largest data asset in mobile and cross-screen,
allowing brands to tap deeper into their
targeted audiences.
CREATIVE
Expansive portfolio of creative solutions that
allow brands to tell stories through mobile and
all screens.
MEASUREMENT
Leading suite of measurement solutions
designed to demonstrate the effectiveness and
impact of mobile campaigns on the metrics
that matter most.
PROGRAMMATIC
Unrivaled automated buying platform solutions
that deliver premium mobile audiences with
transparency and at scale.

3. LEADING BRANDS +
MILLENNIAL MEDIA
“Leading with mobile was an easy decision for us. We made the
decision early – we were going where our consumer was, so we
could connect with them in relevant and engaging ways.
Partnering with Mullen and Millennial enhanced our mobile
experience, and afforded EY the opportunity to leverage
location capabilities not viable on any other platform, at scale.”
MEDIA KIT
2014
Millennial Media partners with brands to meet their
marketing and business objectives.
~ Gina Preziosa,
Vice President, Digital Media,
Mediahub/Mullen
More Brands:
Learn more at www.millennialmedia.com/brands
SCAN TO VIEW
BRAND SUCCESS
STORIES

4. PINPOINTED AUDIENCES
Mobile is about connecting people, places and moments. By
bringing together Millennial Media’s 1st party data with the
industry’s best 3rd party data partners, we offer brands superior
audience targeting opportunities – at scale.
AUDIENCE PROFILES
Looking for a specific audience to reach? We have your audience profile covered, or we can create a custom
audience to connect your brand with the right person at the right time.
PATH: MOBILEFIRST CROSSSCREEN ADVERTISING
We reach over 58 million consumers through our innovative suite of Path: Mobile-First Cross-Screen Advertising
solutions, leading to more scalable, actionable and cohesive campaigns.
POINT: AUDIENCE LOCATION ADVERTISING
To maximize effectiveness of messaging, our suite of Point: Audience Location Advertising solutions continuously
analyzes millions of data points to deliver relevant messages to consumers based on specific locations.
DEMO, DEVICE, CONTENT, ONLINE/OFFLINE PURCHASING BEHAVIORS, AND MORE
Ability to target by age, gender, HHI, education, as well as sites visited, ads clicked, purchased items, car make and
model, and much more.
MEDIA KIT
2014
Learn more at www.millennialmedia.com/advertise/targeting

5. BREAKTHROUGH
CREATIVE
Mobile allows advertisers to engage with consumers like no other
medium can. By leveraging native functionalities of the mobile
device, one-on-one interactions achieved in mobile are more
immersive, engaging, relevant, and fun.
VIDEO
Entertain, engage and
inform consumers with
cutting-edge video
experiences anywhere,
at anytime.
MEDIA KIT
2014
VOICE
Talk and it talks back – leverage
the newest way to reach
consumers on mobile devices,
with the microphone feature.
TABLET
Tablets create immersive
consumer experiences on a
large canvas, increasing
overall campaign impact.
RICH MEDIA
Innovative mobile rich
media solutions create
more memorable
consumer experiences
across the board.
Learn more at www.millennialmedia.com/advertise/engaging-ads

6. MEASURED RESULTS
Millennial Media’s suite of Omni Measurement Solutions is
designed to evaluate and demonstrate the impact of mobile
campaigns on the metrics that matter most: your KPIs.
MEDIA KIT
2014
MEASUREMENT SOLUTIONS
DOOR OPEN RATE
Measures the impact on in-store foot traffic to a given retail location, generated by
a mobile campaign.
REGISTER RING RATE
Measures the impact on total credit card spend at a retail location or website due to
a mobile campaign, including number of transactions and total basket size.
SCREEN JUMP RATE
Measures the impact of mobile ads on web actions such as site visits, brand search
and demographic profile.
PRODUCT PURCHASE RATE
Measures the impact of mobile ads on specific product / sku level purchases.
BRAND LIFT RATE
Measures the impact of a mobile campaign on high funnel activities such as
awareness, intent, consideration and recall.
NEW MEASUREMENT PRODUCTS
Cross-screen attribution, CPG, Auto solutions, Enhanced Retail solutions,
and more. Stay tuned.
COMING IN
2014
Learn more at www.millennialmedia.com/advertise/measurement

7. PREMIUM
PROGRAMMATIC
MEDIA KIT
2014
Millennial Media’s suite of premium programmatic buying
solutions enable clients to reach precise audiences at scale.
Millennial Media combines powerful data and immense reach to deliver highly targeted campaigns with
immediate scale, one impression at a time. Whether accessing inventory from our exchange, or from the
Millennial Media DSP, clients can quickly ramp campaigns with access to billions of impressions per day and
real-time optimizations.
DATA TRANSPARENCY
Reach highly-targeted audiences with the right message, in the right context across the devices they use most.
INVENTORY
Access Millennial Media’s premium inventory, only available programmatically via the MMX platform, for
immediate reach.
SCALE ON DEMAND
Our extensive publisher relationships and supply-side integrations enable advertisers to ramp campaigns quickly
with access to billions of impressions per day and real-time optimizations.
Learn more at www.millennialmedia.com/programmatic

8. MOBILE INTELLIGENCE
Millennial Media’s ongoing research, intelligence and data
reports provide advertisers with real-time trends and
marketplace projections to craft the most efficient,
effective and scalable digital advertising campaigns.
REACHING OVER 50,000
SUBSCRIBERS A MONTH
USED BY 1,000s
OF ADVERTISERS AGENCIES
Elevating and driving the mobile ecosystem forward is central to Millennial Media’s mission. As the leading
independent mobile advertising platform, Millennial Media’s cutting-edge technology, extensive reach and
operating system independence provide a comprehensive view of the mobile advertising market. Our data is
referenced by Fortune, Mobile Marketer, Bloomberg, TechCrunch and many more.
MEDIA KIT
2014
Sign up now at www.millennialmedia.com/mobile-intelligence

9. Be part of the conversation by following us on:
Learn more about Millennial Media at
www.millennialmedia.com
Contact us at advertise@millennialmedia.com
Ask a question at info@millennialmedia.com
CONTACT US
MEDIA KIT
2014
Have questions related to mobile advertising or
Millennial Media? Contact us.
Millennial Media Offices:
Baltimore (HQ)
2400 Boston Street
Suite 201
Baltimore, MD 21224
Boston
155 Seaport Boulevard
8th floor
Boston, MA 02210
New York
150 W 22nd Street
12th Floor
New York, NY 10011
London
22 Berners Street
London W1T 3DD
San Francisco
77 Maiden Lane
Suite 5B
San Francisco, CA 94108
Washington, DC
1100 H Street NW
Washington, DC 20005
Singapore
One Temasek Avenue
#37-01 Millenia Tower
Singapore 039192
Tokyo
Shin Marunouchi Building
9F EGG Japan
Marunouchi 1-5-1, Chiyoda-ku
Tokyo 100-6509
Hamburg
Fleethof – Stadthausbrucke 1
20355 Hamburg
Germany
Paris
44 rue La Fayette
4th Floor
Paris 75009
France
Detroit
306 1/2 Main Street
Royal Oak, MI 48067
Chicago
162 W Hubbard Street
3rd Floor
Chicago, IL 60642
Los Angeles
2120 Colorado Ave
Suite 160
Santa Monica, CA 90404
Atlanta
1170 Peachtree Street NE
Suite 1925
Atlanta, GA 30309
Regional Offices
Dallas
Phoenix
Seattle
Jakarta, Indonesia