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Through The
              Eyes
                of          Children
Where a FOUR year old’s
world meets the new
world of t...
People of earth …
   Gavin Heaton
                            2
   www.servantofchaos.com
A powerful global
conversation has begun.
   Gavin Heaton
                            3
   www.servantofchaos.com
Through the Internet,
people are discovering …
   Gavin Heaton
                            4
   www.servantofchaos.com
and inventing new ways to
share relevant knowledge
   Gavin Heaton
                            5
   www.servantofchaos.com
… with blinding speed.




   Gavin Heaton
                            6
   www.servantofchaos.com
As a direct result, markets
are getting smarter …
    Gavin Heaton
                              7
    www.servantofchaos.com
and getting smarter faster
than most companies.
   Gavin Heaton
                             8
   www.servantofchaos.com
1. Markets are conversations.




   Gavin Heaton
                                9
   www.servantofchaos.com
2. Markets consist of human
beings, not demographic
sectors.




   Gavin Heaton
                              10
   www.s...
12. There are no secrets.
   Gavin Heaton
                            11
   www.servantofchaos.com
20. Companies need to
 realize their markets are often
 laughing. At them.




Gavin Heaton
                              ...
26. Public Relations does not
relate to the public.




   Gavin Heaton
                                13
   www.servanto...
29. Elvis said it best: quot;We
can't go on together with
suspicious minds.quot;




    Gavin Heaton
                    ...
36. Companies must ask
themselves where their
corporate cultures end.
   Gavin Heaton
                            15
   ww...
52. Paranoia kills
conversation.




    Gavin Heaton
                             16
    www.servantofchaos.com
60. Markets want to talk to
companies

    Gavin Heaton
                              17
    www.servantofchaos.com
67. As markets, as workers,
we wonder why you're not
listening …




   Gavin Heaton
                              18
   w...
You seem to be speaking a
different language.
   Gavin Heaton
                            19
   www.servantofchaos.com
68. The inflated self-important
jargon you sling around …
what's that got to do with us?




    Gavin Heaton
            ...
69. Maybe you're impressing
your investors. Maybe you're
impressing Wall Street …
   Gavin Heaton
                        ...
You're not impressing us.




   Gavin Heaton
                            22
   www.servantofchaos.com
71. Your tired notions of quot;the
marketquot; make our eyes glaze
over.
    Gavin Heaton
                                ...
72. We like this new
marketplace much better.
In fact, we are creating it.




    Gavin Heaton
                          ...
73. You're invited, but it's our
   world. Take your shoes off at
   the door.
Gavin Heaton
                              ...
75. If you want us to talk to
you, tell us something. Make
it something interesting for a
change.
    Gavin Heaton
       ...
78. You want us to pay?




   Gavin Heaton
                            27
   www.servantofchaos.com
… We want you to pay
attention.




   Gavin Heaton
                            28
   www.servantofchaos.com
82. Your product broke. Why?
   Gavin Heaton
                               29
   www.servantofchaos.com
84. We know some people
from your company. They're
pretty cool online …
   Gavin Heaton
                             30
  ...
Do you have any more like
that you're hiding? Can they
come out and play?
   Gavin Heaton
                               3...
87. We'd like it if you got
what's going on here. That'd
be real nice.
   Gavin Heaton
                               32
 ...
89. We have real power and
we know it.

   Gavin Heaton
                             33
   www.servantofchaos.com
95. We are waking up and
linking to each other. We are
watching. But we are not
waiting.
   Gavin Heaton
                 ...
Through The
              Eyes
                of          Children
Thank you!




                  Gavin Heaton   // www...
About Me




                             Name: Gavin Heaton
                         Web: www.servantofchaos.com
        ...
Licensing/Attributions



Ideas:
The Cluetrain Manifesto
www.cluetrain.com

The Age of Conversation
www.ageofconversation....
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26. Public Relations does not
relate to the public.




Gavin Heaton
13
www.servantofchaos.com

Publié dans : Technologie, Business

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