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Health-related Services – Involving Some Travel Health in the Context of Tourism Tourism in the Context of Health
 
Medical Tourism Magazine – Issue 12 (2009) …Europe “ Greece - A Future Olympus of Health and Medical Tourism” … a health tourism destination with unique attributes. … Greece will be targeting a consumer demographic which is not primarily “price sensitive”, takes top quality and standards for granted and is looking for such attributes as ambience, sophistication, elegance and flair. … in 2007 healthCare cybernetics ( hCc ) took the initiative of initiating a national-level domain integration and development project.
What is “Health Tourism”? “ umbrella” term – but an  inverted  umbrella services related to health and involving some travel (…even within your own country)
Medical Tourism ,[object Object],[object Object]
To fully understand and appreciate Health Tourism … consider it in the context of its “Segments” (the  flavors  of Health Tourism)
8 Tourism Segments ...in the context of Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… but more about this later
8 Tourism Segments ...in the context of Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is Health Tourism being offered? …and since 2004, where isn’t it?  CBC News Online - June 18, 2004 hCc currently monitors health tourism related activities in more than 120 countries … a recent entrant: Uganda YOU HAVE ALL SEEN THIS BEFORE this was then
Where can it be offered? Any and every tourism destination can develop and offer Health-related Services (i.e., Health Tourism) … even if these are of the  Boutique  category
Why Health Tourism? Conventional Tourism … no longer sells - anywhere start thinking in terms of  Special Interest Tourism
Health Tourism …a truly Multi-disciplinary Industry ,[object Object],[object Object],… just take a look at the Stakeholders –  in more than 16 Sectors
Industries - as Stakeholders …Health Tourism is more than the sum of its two “nominal” parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industries - as Stakeholders …Health Tourism is more than the sum of its two “nominal” parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Taxi Driver is a Health Tourism Stakeholder
[object Object],Tourism Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ ALLIANCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
but - how do you Make Health Tourism? ,[object Object]
Implementing a Health Tourism Industry-shaping Project
start with Domain Integration … the foundations for Health Tourism Development
Health Tourism Industry-shaping Project … vindication and validation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],hCc ’s Universal Model and approach vindicated and validated by an article (by three Deloitte Executives) in: Harvard Business Review “ Shaping Strategy in a World of Constant Disruption” October 2008
Health Tourism …what it is and what it can be ,[object Object],you must have a vision and a dream – and  must “persist”
The broad view and inclusionary spirit …the long tail * Health Tourism draws from a lot more than just the Health and Tourism sectors *   …wider choice leads to increased demand (Chris Anderson – Editor WIRED Magazine)
The  ht8  Approach …to Health Tourism Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? …the advantages ,[object Object],[object Object]
Why? …the advantages ,[object Object],[object Object],[object Object]
Becoming a “ Health Tourism 8”  Destination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health Tourism 8 ,[object Object],[object Object],[object Object],[object Object],[object Object],www.healthtourism8.com
Health Tourism Integration and Development Projects …Greece – one example  ,[object Object]
Health Tourism Integration and Development Projects …Greece – one example The 9 Local-level Sub-Projects (alphabetically) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness  (and Fitness) Tourism Spa  Tourism Sports Tourism C ulinary Tourism Accessible  Tourism Assisted  Residential Tourism www.healthtourismmap.gr
Greek Leading Hospitals …Medical Tourism Services Providers ,[object Object],Showcasing the leading Greek Hospitals addressing Medical Tourism
Combined Event South Africa - April 2010
Health Tourism Events Meetings, Conferences, Congresses, Exhibitions  Greek Health Tourism Integration Conference – 2010 World Health Tourism Congress + International Integration Health Tourism Conference … 2011 in Greece  (?)
Health Tourism Education and Training …from Empiricism to Professionalism ,[object Object],[object Object],… the message is clear and simple www.healthtourismeducation.com www.healthtourismcareers.com
And the Need for Education …and Vocational Training Health Tourism Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designated (and co-funded) the Seminar as: “Program of Vital Significance” Human Resources Development Authority (Cyprus) Cyprus Chamber of Commerce and Industry
Health Tourism Studies …Multi-disciplinary Education – for a Multi-disciplinary Industry Collaboration between : Educating and Creating the Industry Leaders International “Firsts”
The International Health Tourism Research Institute I ndustry and Market Research … based in Greece
Textbook of Contemporary Health Tourism … 2009 ISBN 978-960-92725-0-6 www.textbookofhealthtourism.com
ISBN 978-960-92725-1-3 – initially only to Alpine College Students www.healthtourismcoursebook.com
Health Tourism Dictionary …and Sector Terminology ( 2010) www.healthtourismdictionary.com
Jobs and Career Opportunities www.healthtourismcareers.com
Provider of non-health-related Services …a less obvious example (more than 25 Books) A Medical Tourism Thriller set in the USA and India (now a TV Series)
Leila Wilcox … and the role of Mentoring
From “Halos ‘n Horns” www.halosnhorns.co.uk To “Medical Tourism Insurance” www.angelisgroup.com … a story goes with it
In times like these …and the need for  Versatilists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Health Tourism at a RE+D Symposium? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008
Domain Investors / Financiers …and purse string holders ,[object Object],[object Object],[object Object],[object Object],[object Object],The Challenge: How to Identify, Locate, Address and Persuade them and let’s not forget the “decision makers”
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],www.journeytohealthistan.com … through Game Theory and Gaming
Health Tourism –  the future’s so Bright! …I gotta wear shades a few left – at eBay

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Dr. Dinos Constandinides

  • 1. Health-related Services – Involving Some Travel Health in the Context of Tourism Tourism in the Context of Health
  • 2.  
  • 3. Medical Tourism Magazine – Issue 12 (2009) …Europe “ Greece - A Future Olympus of Health and Medical Tourism” … a health tourism destination with unique attributes. … Greece will be targeting a consumer demographic which is not primarily “price sensitive”, takes top quality and standards for granted and is looking for such attributes as ambience, sophistication, elegance and flair. … in 2007 healthCare cybernetics ( hCc ) took the initiative of initiating a national-level domain integration and development project.
  • 4. What is “Health Tourism”? “ umbrella” term – but an inverted umbrella services related to health and involving some travel (…even within your own country)
  • 5.
  • 6. To fully understand and appreciate Health Tourism … consider it in the context of its “Segments” (the flavors of Health Tourism)
  • 7.
  • 8.
  • 9. Where is Health Tourism being offered? …and since 2004, where isn’t it? CBC News Online - June 18, 2004 hCc currently monitors health tourism related activities in more than 120 countries … a recent entrant: Uganda YOU HAVE ALL SEEN THIS BEFORE this was then
  • 10. Where can it be offered? Any and every tourism destination can develop and offer Health-related Services (i.e., Health Tourism) … even if these are of the Boutique category
  • 11. Why Health Tourism? Conventional Tourism … no longer sells - anywhere start thinking in terms of Special Interest Tourism
  • 12.
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  • 16.
  • 17. Implementing a Health Tourism Industry-shaping Project
  • 18. start with Domain Integration … the foundations for Health Tourism Development
  • 19.
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  • 21. The broad view and inclusionary spirit …the long tail * Health Tourism draws from a lot more than just the Health and Tourism sectors * …wider choice leads to increased demand (Chris Anderson – Editor WIRED Magazine)
  • 22.
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  • 29. Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness (and Fitness) Tourism Spa Tourism Sports Tourism C ulinary Tourism Accessible Tourism Assisted Residential Tourism www.healthtourismmap.gr
  • 30.
  • 31. Combined Event South Africa - April 2010
  • 32. Health Tourism Events Meetings, Conferences, Congresses, Exhibitions Greek Health Tourism Integration Conference – 2010 World Health Tourism Congress + International Integration Health Tourism Conference … 2011 in Greece (?)
  • 33.
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  • 35. Designated (and co-funded) the Seminar as: “Program of Vital Significance” Human Resources Development Authority (Cyprus) Cyprus Chamber of Commerce and Industry
  • 36. Health Tourism Studies …Multi-disciplinary Education – for a Multi-disciplinary Industry Collaboration between : Educating and Creating the Industry Leaders International “Firsts”
  • 37. The International Health Tourism Research Institute I ndustry and Market Research … based in Greece
  • 38. Textbook of Contemporary Health Tourism … 2009 ISBN 978-960-92725-0-6 www.textbookofhealthtourism.com
  • 39. ISBN 978-960-92725-1-3 – initially only to Alpine College Students www.healthtourismcoursebook.com
  • 40. Health Tourism Dictionary …and Sector Terminology ( 2010) www.healthtourismdictionary.com
  • 41. Jobs and Career Opportunities www.healthtourismcareers.com
  • 42. Provider of non-health-related Services …a less obvious example (more than 25 Books) A Medical Tourism Thriller set in the USA and India (now a TV Series)
  • 43. Leila Wilcox … and the role of Mentoring
  • 44. From “Halos ‘n Horns” www.halosnhorns.co.uk To “Medical Tourism Insurance” www.angelisgroup.com … a story goes with it
  • 45.
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  • 51. Health Tourism – the future’s so Bright! …I gotta wear shades a few left – at eBay

Editor's Notes

  1. Health Tourism and Greece
  2. See also Aspirants