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GUIDE
TO GREAT
PODCASTSSETH PRICE .NET
GOOD
GUIDE TO
A GREAT
PODCASTA Step by step guide to getting started
in podcasting. From choosing your
format, recording y...
PODCASTS

ARE CHANGING
THE WAY WE
CONSUME
CONTENT
We’re swimming in content, but unlike
blogs, vines or videos, podcasts a...
46 Million
People
Listen to
Podcast
Monthly
MORE THAN
Seth Price @sethprice
"Weekly podcast
listeners average
6 podcasts
per week"
Edison Research
PODCAST
LISTENERS
ARE…..
A
MARKETERS
DREAM
AFFLUENT
With household incomes of
$75,000 or more.
HIGHLY EDUCATED
31% complet...
PICK

A GOOD
PODCAST

FORMATThis will help you tell the story that
matters to you and your audience.
1.
Seth Price @sethpr...
SOLO
TALKING
HEAD
ONE PERSON TALKING INTO A
MIC OR CAMERA. THE CONTENT
CAN BE NEWS-RELATED,
OPINIONS, TUTORIALS OR ANY
OTH...
TRY
THIS
SOLO
PODCAST
Click
INTERVIEW
STYLE
AN INTERVIEW FORMAT CAN ADD
INTEREST TO YOUR PODCAST AND
ALLOW YOU TO LEVERAGE
INFLUENCERS TO BUILD
AUDIEN...
TRY THIS
INTERVIEW
PODCAST
Click
MULTI-HOST
FORMAT
A MULTI-HOST PODCAST FORMAT HAS
TWO OR MORE HOSTS AND ALLOWS FOR
A MORE CONVERSATIONAL SHOW. THIS
IS A G...
TRY THIS
MULTI-HOST
PODCAST
Click
NARRATIVE
STYLE
NARRATIVE PODCASTS ARE STORY-DRIVEN
SHOWS, THEY RELY ON HEAVY EDITING TO
SPLICE TOGETHER THE RIGHT STORY,
...
TRY THIS
NARRATIVE
PODCAST
Click
VIDEO
FORMAT
VIDEO CAN BE A VERY ENGAGING
FORMAT FOR PODCASTS, AND IT’S A
GREAT WAY TO CREATE A MORE
PERSONAL RELATIONSHIP...
TRY

THIS
VIDEO
PODCAST
Click
YOU
NEED 

REALLY 

GOOD

SOUND
2.
Seth Price @sethprice
"We can identify
a friend’s voice
after hearing
just two words"
Plante-Hébert
Seth Price @sethprice
START WITH A MICROPHONE
As budget allows
GOOD
Logitech H110
Better than earbuds, but that’s
about it. $12+-
BETTER
Blue Sn...
GET A
POP
FILTER
IT HELPS TO MINIMIZE PLOSIVES LIKE
P’S AND B’S AND CAN CUT DOWN ON
SIBILANCE (THE HISSING NOISE THAT
CAN ...
GRAB 

SOME

HEAD

PHONES
THE HEADPHONES HELP YOU HEAR YOUR
OWN VOICE AND BLOCKS OUT THE
BACKGROUND NOISE. THIS WAY YOU CA...
CONSIDER
A MIXER
EVEN AN INEXPENSIVE MIXER LIKE THIS
ALESIS MULTIMIX 8. IT WILL HELP YOU
ADJUST MULTIPLE TRACKS TO GET CLO...
RECORD
IN A
QUITE
PLACE
IDEALLY A SOUND-PROOF ROOM. BARRING
THAT, A SMALLER ROOM WITH CARPETING,
NOISE ABSORBING FURNITURE...
PREPARE
FOR YOUR
PODCAST
3.
Seth Price @sethprice
INVITE 

YOUR
GUESTS
Seth Price @sethprice
ESTABLISH A WORKFLOW
Use Google Docs & DropBox to Store Everything
Schedule Recording
Record in large chunks of time to
ga...
YOU
NEED 

A GOOD

LAUNCH
4.
Seth Price @sethprice
“Marketing is
a contest
for peoples
attention"
Seth Godin
Seth Price @sethprice
GIVE
YOURSELF
TIME TO
CRUSH IT
YOU NEED A GOOD A RUNWAY TO GET
SOME RECORDINGS UNDER YOUR BELT,
GET YOUR WEBSITE SETUP AND...
TRY
A PRE
LAUNCH
IT HELPS SPREAD THE WORD,
BUILD SOME MOMENTUM AND
TEST YOUR IDEAS.
Seth Price @sethprice
PODCAST PROMOTION TACTICS
You’re Building a Brand Here!
Build Your Email List
Nurture them, ask for feedback, give
them so...
SPEND
80% ON
PROMOTION
ONCE YOU CREATE IT, YOU HAVE TO
ACTIVELY PROMOTE. I HATE TO SAY IT, BUT
CONTENT CREATION IS THE EAS...
LEVERAGE INFLUENCER MARKETING
Make Those Around You Look Good
SMS
@
Plan
Grow your influencer
network before you
need them...
CREATE
PODCAST

BABIES
5.
Seth Price @sethprice
RE-
PURPOSED
CONTENT

IS YOUR
BABY
EBOOKS, BLOG POSTS, GUEST
POSTS, INFOGRAPHICS
& SLIDESHARES LIKE…
THIS ONE. :)
Seth Pri...
BE
CURIOUS

QUESTION

EVERYTHING
EXPERIMENT
6.
Seth Price @sethprice
Yea! More Stuff
Podcast Brand Building
Some of my favorite resources on the
subject of using a podcast to build
your brand...
SAY HI, I DON’T BITE
Placester
Why I Get Up In The Morning
If you’re a professional in Real
Estate, we build amazing tech....
Prochain SlideShare
Chargement dans…5
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Good Guide to a Great Podcast

I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker.

What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

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Good Guide to a Great Podcast

  1. GUIDE TO GREAT PODCASTSSETH PRICE .NET
  2. GOOD GUIDE TO A GREAT PODCASTA Step by step guide to getting started in podcasting. From choosing your format, recording your first episode and building an audience. Seth Price @sethprice
  3. PODCASTS
 ARE CHANGING THE WAY WE CONSUME CONTENT We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car. Seth Price @sethprice
  4. 46 Million People Listen to Podcast Monthly MORE THAN Seth Price @sethprice
  5. "Weekly podcast listeners average 6 podcasts per week" Edison Research
  6. PODCAST LISTENERS ARE….. A MARKETERS DREAM AFFLUENT With household incomes of $75,000 or more. HIGHLY EDUCATED 31% completed some grad school or advanced degree. SUPER SOCIAL 93% actively use social media. HIGHLY MOBILE 64% listen on a portable device. 1 2 3 4
  7. PICK
 A GOOD PODCAST
 FORMATThis will help you tell the story that matters to you and your audience. 1. Seth Price @sethprice
  8. SOLO TALKING HEAD ONE PERSON TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON. Seth Price @sethprice
  9. TRY THIS SOLO PODCAST Click
  10. INTERVIEW STYLE AN INTERVIEW FORMAT CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE. Seth Price @sethprice
  11. TRY THIS INTERVIEW PODCAST Click
  12. MULTI-HOST FORMAT A MULTI-HOST PODCAST FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT. Seth Price @sethprice
  13. TRY THIS MULTI-HOST PODCAST Click
  14. NARRATIVE STYLE NARRATIVE PODCASTS ARE STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST. Seth Price @sethprice
  15. TRY THIS NARRATIVE PODCAST Click
  16. VIDEO FORMAT VIDEO CAN BE A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS. Seth Price @sethprice
  17. TRY
 THIS VIDEO PODCAST Click
  18. YOU NEED 
 REALLY 
 GOOD
 SOUND 2. Seth Price @sethprice
  19. "We can identify a friend’s voice after hearing just two words" Plante-Hébert Seth Price @sethprice
  20. START WITH A MICROPHONE As budget allows GOOD Logitech H110 Better than earbuds, but that’s about it. $12+- BETTER Blue Snowball Decent sound and a little softening of the audio. $50+- BEST Heil PR-40 Cream of the crop, helps me sound more like Barry White. $315+- Seth Price @sethprice
  21. GET A POP FILTER IT HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER. Seth Price @sethprice
  22. GRAB 
 SOME
 HEAD
 PHONES THE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY. Seth Price @sethprice
  23. CONSIDER A MIXER EVEN AN INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE. Seth Price @sethprice
  24. RECORD IN A QUITE PLACE IDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS. Seth Price @sethprice
  25. PREPARE FOR YOUR PODCAST 3. Seth Price @sethprice
  26. INVITE 
 YOUR GUESTS Seth Price @sethprice
  27. ESTABLISH A WORKFLOW Use Google Docs & DropBox to Store Everything Schedule Recording Record in large chunks of time to gain some efficiency. Research Subject Each episode will be an opportunity for you to learn. Be prepared. Record Episode, intro, outro and any sponsorship ads you might have. Edit & Write Post Be ruthless, create the show you wan’t to listen to. Seth Price @sethprice
  28. YOU NEED 
 A GOOD
 LAUNCH 4. Seth Price @sethprice
  29. “Marketing is a contest for peoples attention" Seth Godin Seth Price @sethprice
  30. GIVE YOURSELF TIME TO CRUSH IT YOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY. Seth Price @sethprice
  31. TRY A PRE LAUNCH IT HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS. Seth Price @sethprice
  32. PODCAST PROMOTION TACTICS You’re Building a Brand Here! Build Your Email List Nurture them, ask for feedback, give them something worth sharing Guest Posting It still works, share your best stuff and weave you podcast into the mix Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it. Leverage Social Media Build where your tribe hangs out. Like Gary V says “give, and give some more” Seth Price @sethprice
  33. SPEND 80% ON PROMOTION ONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED. Seth Price @sethprice
  34. LEVERAGE INFLUENCER MARKETING Make Those Around You Look Good SMS @ Plan Grow your influencer network before you need them. Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building. Share Their Expertise Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others. Make Them Successful Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide. Connect on Social Share their content, comment on their content, create content about them. Seth Price @sethprice
  35. CREATE PODCAST
 BABIES 5. Seth Price @sethprice
  36. RE- PURPOSED CONTENT
 IS YOUR BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :) Seth Price @sethprice
  37. BE CURIOUS
 QUESTION
 EVERYTHING EXPERIMENT 6. Seth Price @sethprice
  38. Yea! More Stuff Podcast Brand Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business. A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used. Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously. How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step. Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution. Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck. Seth Price @sethprice
  39. SAY HI, I DON’T BITE Placester Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech. Craft of Marketing Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing. Speaking How I Share Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethprice

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