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MODERN
SEO
CREATES A
PATH TO
CANADA@sethstuffSeth Price, Chief Instigator @Placester / Craft of Marketing
HANSEL
AND
GRETEL
WERE
RIGHT
We need to create the
breadcrumbs for discovery
today. Otherwise it’s far too
easy for our pr...
Hi.
Author. Speaker.
Educator. Podcast Host.
Chief Instigator at
Placester
@sethstuff @Placester
I’m Seth Price
In 2015 found that Google
searches containing “near me”
have multiplied 34 times since
2011
Seth Price @sethstuff
PEOPLE
N...
Three
Billion
Searches
on Google
Every
Day
THERE ARE MORE THAN
Seth Price @sethstuff
how do i stand out?????
50% Of
Google
Searches
Are
Mobile
MORE THAN
Seth Price
@sethstuff
Forrester Research
Seth Price @sethstuff
“70-90 percent
of the consumer
journey happens
online"
WE’RE
AGAINST
THE
ROPES
Seth Price @sethstuff
WE’RE
DISTRACTED 

BY PUPPIES
Seth Price @sethstuff
CONSUMED
WITH
PUPPY
LOVE
Seth Price @sethstuff
CRAZY
FOR
#LOL
CATS
Seth Price @sethstuff
ADDICTED
TO TRAIN
WRECKS
Seth Price @sethstuff
ATTRACTED
TO PEOPLE
WRECKS
Seth Price @sethstuff
IN LOVE
WITH OUR
PHONES
Seth Price @sethstuff
WE’RE
WORSE
THAN
GOLD-
FISH
Seth Price @sethstuff
The average human attention
span in 2000 was 12 seconds,
but by 2013 it ...
“We do a lot of
one night stands
in lead gen, not
enough long term
relationships."
Michael King @ipullrank
IS IT
ROCKET
SCIENCE?
Well…it does require some
thinking, maybe even a lot of
thinking. and a mindset shift
to look at dis...
EFFICIENCY
OCCURS BY
FOCUSING
ON A NICHE.
NOT
EVERYONE
CAN BE A
CUSTOMER!
Seth Price @sethstuff
Age, Education, Sex, Sexual orientation? Political party? Active? Activist?
Environmentally conscious? Sports fan? Which o...
Seth Price @sethstuff
HOW CAN
YOU MAKE
YOUR
CUSTOMERS
LIVES
BETTER,
HEALTHIER,
RICHER,
HAPPIER?
HOW

CAN YOU

CREATE

VALUE

ALONG

THEIR
JOURNEY
TO YOU?
Seth Price @sethstuff
Seth Price
Seth Price @sethstuff
“Modern SEO is
about creating
value & the signals
of trust all along
the consumer’s
journ...
SEO IS
A PATH
NOT A
CHECK
BOXModern SEO is not one thing,
it’s a series breadcrumbs that
help consumers find their
way to ...
MAKE YOUR
WEBSITE A
DESTINATION
FOR YOUR
AUDIENCE TO
FIND ANSWERS
TO THEIR MOST
PRESSING
PROBLEMS
Seth Price @sethstuff
© 2009-2014 SEOmoz, Inc. and David Mihm, Inc. All rights reserved. All logos are the intellectual property of the companie...
GET
YOUR
CITATIONS
RIGHT
TO BE
FOUND VIA
SEARCH
Seth Price @sethstuff
Seth Price @sethstuff
Seth Price @sethstuff
SOMEONE TO DO CITATIONS FOR YOU
CAPTURE
REVIEWS
LIKE YOUR
BUSINESS
DEPENDS
ON IT
Seth Price @sethstuff
Seth Price @sethstuff
“72% of online
consumers say they
will only do business
with a company if
they read a positive
revie...
WHO
WOULD
YOU
RATHER
CHOOSE?
Seth Price @sethstuff
Seth Price @sethstuff
Seth Price @sethstuff
SOCIAL
SIGNALS
DRIVE
LEAD
& SEARCH
VALIDATION
Seth Price @sethstuff
Americans collectively
check their phone
upwards of 8 ...
“Marketing is
a contest
for peoples
attention"
Seth Godin
Seth Price
@sethstuff
Seth Price @sethstuff
+
=
+


USE
TOOLS
TO HELP
YOU
MANAGE
SOCIAL
APPLY
CONTENT
MARKETING

TO SCALE
TRUST
Seth Price @sethstuff
@sethstuff
DON’T
CONFUSE
BLOGGING
WITH
CONTENT
MARKETING
Seth Price @sethstuff
IT
ONLY
WORKS
IF YOU
ACTUALLY
DO THE
WORK
Seth Price @sethstuff
IF THEY
ASK, YOU
NEED TO
ANSWER
ONLINE
Seth Price @sethstuff
How long will it take to sell my house
Best Neighborhoods for Historic Homes in Charlotte
8 Mistakes every seller makes
Ho...
@sethstuff
SOME-
TIMES
ANSWER
TO
SEGMENT
YOUR
AUDIENCE
Best lobster rolls in Bar Harbor, Maine
Corpus Christi’s most popular beaches to bring a family
South Boston complete list...
DON’T
DO TOO
MUCH
AT ONCE
OR YOU’LL
DECIDE
THIS
DOESN’T
WORK Seth Price @sethstuff
START SMALL
CREATE ONE EPIC
PIECE OF CONTENT
GEARED TOWARDS
YOUR MOST IMPORTANT
CUSTOMER SEGMENT
MAKE
YOUR
TRIBE
THE
HERO
OF YOUR
STORY
Seth Price @sethstuff
Co-Create
Collaborate on content
with the
best of the best. Then
share in the promotion to
build a greater audience
and aw...
CREATE
MORE
CONTENT

FROM
YOUR
EXISTING
CONTENT
Seth Price @sethstuff
SPEND 5X

MORE TIME
PROMOTING

YOUR CONTENT

THAN YOU DO

CREATING IT
ONCE YOU CREATE IT, YOU HAVE TO
ACTIVELY PROMOTE IT....
BEST
TIME TO
START WAS
5 YEARS AGO
2ND BEST
TIME TO
START
IS NOW!
Seth Price @sethstuff
The great news is, this
is just the beginning…
Seth Price @sethstuff
I’m writing my new
book for YOU!
Seth Price @sethstuff
Say Hi.
@sethstuff @Placester
@sethstuff
WHERE TO FIND ME…
Placester
Why I Get Up In The Morning
If you’re a professional in Real
Estate, we build amazing tech.
Cr...
Modern SEO Creates a Path to Canada
Modern SEO Creates a Path to Canada
Modern SEO Creates a Path to Canada
Modern SEO Creates a Path to Canada
Modern SEO Creates a Path to Canada
Modern SEO Creates a Path to Canada
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Modern SEO Creates a Path to Canada

If you’re locally based business and have been around for more than a few months, you know firsthand the challenges of getting found in local search results. We call this local SEO, and it’s a lot different than your average SEO campaign — but more importantly, it’s something you can control.

There’s an art and a science to cracking local search, and this guide is your insider’s view to making it happen.

Recently, the National Association of Realtors’ Digital House Hunt study found that 69 percent of homeshoppers who take action online begin with a local search term. Further substantiating a shift to local search, a Google report from this past April found that Google searches containing “near me” have increased 34 times levels recorded in 2011.

With a couple big changes occurring in local SEO over the past few months alone, it’s a good time to explore some new opportunities and reinforce old tips that will help you attract local buyers and sellers.

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Modern SEO Creates a Path to Canada

  1. 1. MODERN SEO CREATES A PATH TO CANADA@sethstuffSeth Price, Chief Instigator @Placester / Craft of Marketing
  2. 2. HANSEL AND GRETEL WERE RIGHT We need to create the breadcrumbs for discovery today. Otherwise it’s far too easy for our prospects and customers to get lost along the way Seth Price @sethstuff
  3. 3. Hi. Author. Speaker. Educator. Podcast Host. Chief Instigator at Placester @sethstuff @Placester I’m Seth Price
  4. 4. In 2015 found that Google searches containing “near me” have multiplied 34 times since 2011 Seth Price @sethstuff PEOPLE NEED TO FIND SH*T
  5. 5. Three Billion Searches on Google Every Day THERE ARE MORE THAN Seth Price @sethstuff how do i stand out?????
  6. 6. 50% Of Google Searches Are Mobile MORE THAN Seth Price @sethstuff
  7. 7. Forrester Research Seth Price @sethstuff “70-90 percent of the consumer journey happens online"
  8. 8. WE’RE AGAINST THE ROPES Seth Price @sethstuff
  9. 9. WE’RE DISTRACTED 
 BY PUPPIES Seth Price @sethstuff
  10. 10. CONSUMED WITH PUPPY LOVE Seth Price @sethstuff
  11. 11. CRAZY FOR #LOL CATS Seth Price @sethstuff
  12. 12. ADDICTED TO TRAIN WRECKS Seth Price @sethstuff
  13. 13. ATTRACTED TO PEOPLE WRECKS Seth Price @sethstuff
  14. 14. IN LOVE WITH OUR PHONES Seth Price @sethstuff
  15. 15. WE’RE WORSE THAN GOLD- FISH Seth Price @sethstuff The average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds (1 second shorter than a goldfish)
  16. 16. “We do a lot of one night stands in lead gen, not enough long term relationships." Michael King @ipullrank
  17. 17. IS IT ROCKET SCIENCE? Well…it does require some thinking, maybe even a lot of thinking. and a mindset shift to look at discovery from the customers perspective. Seth Price @sethstuff
  18. 18. EFFICIENCY OCCURS BY FOCUSING ON A NICHE. NOT EVERYONE CAN BE A CUSTOMER! Seth Price @sethstuff
  19. 19. Age, Education, Sex, Sexual orientation? Political party? Active? Activist? Environmentally conscious? Sports fan? Which one? Exercise? Vacation? Local, Domestic, International or never? Where do they shop for food? WholeFoods, Kmart? Do they get the news? TV, Online, Cable, RSS or Newspaper Kindle or books? Flip phone, Android or iPhone? Dine out? Fast food or farm to table? Any children? How many and how old? If they don’t have children, why? Any pets? How many and what are they? What type of home do they currently live in? Who (if anyone) shares their home How many friends do they have? Explore this further by asking how many close friends they have vs. more casual acquaintances. WHAT DO THEY CARE ABOUT?
  20. 20. Seth Price @sethstuff HOW CAN YOU MAKE YOUR CUSTOMERS LIVES BETTER, HEALTHIER, RICHER, HAPPIER?
  21. 21. HOW
 CAN YOU
 CREATE
 VALUE
 ALONG
 THEIR JOURNEY TO YOU? Seth Price @sethstuff
  22. 22. Seth Price Seth Price @sethstuff “Modern SEO is about creating value & the signals of trust all along the consumer’s journey"
  23. 23. SEO IS A PATH NOT A CHECK BOXModern SEO is not one thing, it’s a series breadcrumbs that help consumers find their way to you. Seth Price @sethstuff
  24. 24. MAKE YOUR WEBSITE A DESTINATION FOR YOUR AUDIENCE TO FIND ANSWERS TO THEIR MOST PRESSING PROBLEMS Seth Price @sethstuff
  25. 25. © 2009-2014 SEOmoz, Inc. and David Mihm, Inc. All rights reserved. All logos are the intellectual property of the companies described. Based on independent research with help from Darren Shaw (http://whitespark.ca), Dana DiTomaso (http://kickpoint.ca) and Jim Rudnick (http://canuckseo.com). TERTIARY FEED LOCATION SYNC PRIMARY FEED SECONDARY FEED PASSIVE FEED The Local Search Ecosystem (Canada)
  26. 26. GET YOUR CITATIONS RIGHT TO BE FOUND VIA SEARCH Seth Price @sethstuff
  27. 27. Seth Price @sethstuff
  28. 28. Seth Price @sethstuff
  29. 29. SOMEONE TO DO CITATIONS FOR YOU
  30. 30. CAPTURE REVIEWS LIKE YOUR BUSINESS DEPENDS ON IT Seth Price @sethstuff
  31. 31. Seth Price @sethstuff “72% of online consumers say they will only do business with a company if they read a positive review."
  32. 32. WHO WOULD YOU RATHER CHOOSE? Seth Price @sethstuff
  33. 33. Seth Price @sethstuff
  34. 34. Seth Price @sethstuff
  35. 35. SOCIAL SIGNALS DRIVE LEAD & SEARCH VALIDATION Seth Price @sethstuff Americans collectively check their phone upwards of 8 billion times per day.
  36. 36. “Marketing is a contest for peoples attention" Seth Godin Seth Price @sethstuff
  37. 37. Seth Price @sethstuff + = + 
 USE TOOLS TO HELP YOU MANAGE SOCIAL
  38. 38. APPLY CONTENT MARKETING
 TO SCALE TRUST Seth Price @sethstuff
  39. 39. @sethstuff
  40. 40. DON’T CONFUSE BLOGGING WITH CONTENT MARKETING Seth Price @sethstuff
  41. 41. IT ONLY WORKS IF YOU ACTUALLY DO THE WORK Seth Price @sethstuff
  42. 42. IF THEY ASK, YOU NEED TO ANSWER ONLINE Seth Price @sethstuff
  43. 43. How long will it take to sell my house Best Neighborhoods for Historic Homes in Charlotte 8 Mistakes every seller makes How do I get the best deal on a mortgage How do I get ready to buy a house How much commission do I have to pay to sell my house I don't like my realtor, what should I do? How do I Find The Best Real Estate Attorneys in Hudson, New York How do I know my agent is really working on selling my house? What are the best towns to live within commuting distance to NYC What neighborhoods have the best property tax rates What are the best neighborhoods to live in Marin County What does $500K buy me in San Francisco 10 tips buyers would give sellers if they could What kind of fees do I need to pay to sell my home Do I need to pay a realtor? How do I find a good home for assisted living When I sell my home, what does the commission cover? ANSWER LIKE YOU MEAN IT
  44. 44. @sethstuff SOME- TIMES ANSWER TO SEGMENT YOUR AUDIENCE
  45. 45. Best lobster rolls in Bar Harbor, Maine Corpus Christi’s most popular beaches to bring a family South Boston complete list of back to school supply lists Local pre schools in and around Providence Best restaurants for date night in Atlanta Most popular streets for scoring great candy trick-o-treating Most beautiful scenic hikes in North Andover Best burgers in Louisville, KY The 10 best new restaurants in Greenville NC Best parks for dogs Ft Lauderdale Best bars for a Mom’s night out @sethstuff CREATE CONTENT THAT FOSTERS COMM- UNITY
 LOVE
  46. 46. DON’T DO TOO MUCH AT ONCE OR YOU’LL DECIDE THIS DOESN’T WORK Seth Price @sethstuff
  47. 47. START SMALL CREATE ONE EPIC PIECE OF CONTENT GEARED TOWARDS YOUR MOST IMPORTANT CUSTOMER SEGMENT
  48. 48. MAKE YOUR TRIBE THE HERO OF YOUR STORY Seth Price @sethstuff
  49. 49. Co-Create Collaborate on content with the best of the best. Then share in the promotion to build a greater audience and awareness. Attribute Call attention to their best ideas, link to their sites, showcase their success. Be their best cheerleader. Connect Connect on social, share their posts, comment on their content. Make them look good. Seth Price @sethstuff INFLUENCER MARKETING WILL HELP YOUR CONTENT SPREAD FASTER
  50. 50. CREATE MORE CONTENT
 FROM YOUR EXISTING CONTENT Seth Price @sethstuff
  51. 51. SPEND 5X
 MORE TIME PROMOTING
 YOUR CONTENT
 THAN YOU DO
 CREATING IT ONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE IT. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. GETTING PEOPLE TO READ IT IS THE HEAVY LIFT Seth Price @sethstuff
  52. 52. BEST TIME TO START WAS 5 YEARS AGO 2ND BEST TIME TO START IS NOW! Seth Price @sethstuff
  53. 53. The great news is, this is just the beginning… Seth Price @sethstuff
  54. 54. I’m writing my new book for YOU! Seth Price @sethstuff
  55. 55. Say Hi. @sethstuff @Placester @sethstuff
  56. 56. WHERE TO FIND ME… Placester Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech. Craft of Marketing Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing. Speaking How I Share Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethstuff

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