An introduction to SEO, how it can help your website, and tools that you can use to improve it.

1. March 26th 2012
Gurpreet Singh Joshua Konowe

2.  What is SEO
 Pros / Cons
 On-page
 Off-page
 SEO Tools
 Don’ts
 Next Steps
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3.  SEO - process of making your website more
visible and prominent in web search organic results
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4. PROS CONS
 Gets Traffic!  Not Guaranteed
 Increases sales/brand visibility Pay ≠ Performance
 Long term costs low  High Upfront Cost
 Good ROI Potential  Long lead time
 Audience trusts SEO (min 3-6 months)
results, and you by  Maintenance is required
association  Website Remodeling
 70% Search Traffic Organic  Good SEO isn’t cheap
 Great SEO isn’t easy
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5. - THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN
WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.
 Use high-quality, original content
 Word title tags carefully, use keywords & variations
 Use H1 tags, include keyword or variations
 Place keyword in the first 50 words of main content
 Have a keyword density of 1-4%
 Include keywords in anchor text
 Use keywords for internal linking of pages
 Don’t focus on too many distinct keywords on a single page
 VIDEO IS HUGE, any sort of multimedia is good
 Enable & Encourage sharing content as much as possible
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6. - THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN
WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.
 Article Writing
 Multimedia
 Guest blogging
 Press Coverage
 Contributing on forums
 Submit to directories
 Engaging Social Network (FB, TW, LI)
 Social Bookmarking (Stumble Upon, Digg)
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7. A few of the many tools that can be used for SEO
 Google Webmasters
 Google Analytics
 SEO moz
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8. -Get data about crawling, indexing, and search traffic. Cost: FREE
Receive notifications about problems on your site.
Features
 Add Sitemaps
 See what's Indexed
 Control Crawler Access
 See popular Search Queries
 See Inbound Links
 Crawl Stats, Errors, & Speed
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9. - Google Analytics is a web analytics tool that gives you insights Cost: Free
into your website traffic and marketing effectiveness.
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Focus On
 Organic Search Traffic **
-> Traffic Sources ->Sources -> Search -> Organic
 Search Engine Optimization
-> Traffic Sources ->Search Engine Optimization
 Visitors, Engagement, & Conversions
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10. - SEOmoz combines SEO management, social media Cost: $99/month
monitoring, and actionable recommendations.
Features
 Weekly Site Crawls
 Organic Rank Tracking
 Specific Recommendations
 Competitor Analysis
 Open Site Explorer
 Keyword Analysis
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11.  Wait
 Spike growth
 Link carelessly
 Buy “tons of links”
 Stop media coverage
 Ignore the blacklist items
 Use other domains you already own
 Back link on the same hosting solution
 Let your blog or social updates get stale
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12. 1. Establish Baseline- rank/traffic track tool
2. Experiment- with on-page/off-page
optimization, DIY or Hire
3. Evaluate- rank/traffic/conversion changes
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