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Changemaking Through Design Thinking

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Changemaking Through Design Thinking

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Design thinking is a powerful way to sift through hundreds of ideas in a short period of time.

When applied to social impact, nonprofits can gain the ability of clarity and focus that can be applied to marketing strategies, brand advertising campaigns, and donor engagement.

Special thanks to the AIGA Orlando chapter for allowing me the opportunity to facilitate this design thinking workshop with such an amazing group of individuals.

Design thinking is a powerful way to sift through hundreds of ideas in a short period of time.

When applied to social impact, nonprofits can gain the ability of clarity and focus that can be applied to marketing strategies, brand advertising campaigns, and donor engagement.

Special thanks to the AIGA Orlando chapter for allowing me the opportunity to facilitate this design thinking workshop with such an amazing group of individuals.

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Changemaking Through Design Thinking

  1. 1. Making Change With Design Thinking Driving Change Through Creative and Innovative Experiences David Yarde SEVENALITY MINIMUM LOVEABLE BRAND #AIGAORL_CHANGEMAKERS2019
  2. 2. Welcome. #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  3. 3. Let’s Get Acquainted! #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  4. 4. ‘The sun shineth; the land is green; and the people are strong and creative’. Learn more about David here!
  5. 5. Before We Get Started #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  6. 6. Learn to say no to ego. #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  7. 7. We aren’t as rational as we think we are… #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  8. 8. Things We’ll Need #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  9. 9. An Open Mind #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  10. 10. A Spirit Of Curiosity #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  11. 11. Empathy Not Sympathy #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  12. 12. What Are Your Biggest Challenges? #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  13. 13. What Are Your Consumers Biggest Challenges? #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  14. 14. The Collective Experience ACTIVITY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  15. 15. So Why Is It Hard To Get Noticed? #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  16. 16. Intro To Design Thinking #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  17. 17. In short, design thinking is an action- oriented approach to generating creative solutions to complex problems. INTRO TO DESIGN THINKING #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  18. 18. DESIGN THINKING INDUSTRIAL DESIGN DRIVEN INNOVATION DRIVEN COMPUTATIONAL DESIGN INNOVATION AT SCALE DRIVEN CLASSICAL DESIGN INTRO TO DESIGN THINKING #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  19. 19. Design Thinking Principles #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  20. 20. • Empathy • Exploration • Materialize • Iterate & Re-iterate DESIGN THINKING PRINCIPLES #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  21. 21. Empathy
  22. 22. Engage with and observe the people you aim to connect with and serve. DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  23. 23. Understand their needs, find what is important to them before you even talk about the end product or solution DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  24. 24. Empathize with your users. DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  25. 25. Understand their goals, pain points, and motivations to create products that meet their needs and empower them. DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  26. 26. PAINS Fears, frustrations, past experiences GAINS Benefits, wants, and needs THINK AND FEEL? What do they RESPONSIBILITIES? What are their INFLUENCES? What are their SAY AND DO? What do they Loveable Empathy Map First time around, give yourself a little kick of empathy. Second time around, apply that empathy to your community. Download a copy of the Loveable Empathy Map DAVIDYARDE.COM
  27. 27. _______ needs a way to _______ so that _______ DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  28. 28. The user needs a way to do something that addresses their need(s) so that they can benefit DESIGN THINKING PRINCIPLES: EMPATHY #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  29. 29. Exploration
  30. 30. The goal is quantity and diversity of ideas, not quality. DESIGN THINKING PRINCIPLES: EXPLORATION #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  31. 31. Exploring options and generating a wide variety of ideas is essential to arriving at innovative solutions.  DESIGN THINKING PRINCIPLES: EXPLORATION #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  32. 32. DAVIDYARDE.COM 30 Circles 30 Seconds How many ideas can you generate using just these 30 circles? Ready? Set? Go! DESIGN THINKING PRINCIPLES: EXPLORATION #AIGAORL_CHANGEMAKERS2019
  33. 33. Materialize
  34. 34. Investing too much in a prototype means that it is already too polished, and usually its creators too emotionally attached, to incorporate significant feedback. DESIGN THINKING PRINCIPLES: MATERIALIZE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  35. 35. The goal of this phase is to understand what components of your ideas work, and which do not. DESIGN THINKING PRINCIPLES: MATERIALIZE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  36. 36. In this phase you begin to weigh the impact vs. feasibility of your ideas through feedback on your prototypes. DESIGN THINKING PRINCIPLES: MATERIALIZE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  37. 37. Iterate & Re-iterate
  38. 38. The focus here is to create a model that enables the ability to deliver a solution in an economically viable and scalable fashion. DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  39. 39. Put your prototype in front of real customers and verify that it achieves your goals. DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  40. 40. Has the users’ perspective during onboarding improved? Has it stayed the same? Observe what changes. DESIGN THINKING PRINCIPLES: ITERATE & RE-ITERATE #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM
  41. 41. Reflection
  42. 42. Where are you/ we going? #AIGAORL_CHANGEMAKERS2019 REFLECTION
  43. 43. How are you/we getting there? #AIGAORL_CHANGEMAKERS2019 REFLECTION
  44. 44. Applying Design Thinking
  45. 45. The Power of Storytelling #AIGAORL_CHANGEMAKERS2019 APPLYING DESIGN THINKING
  46. 46. What is the story you’re telling yourself? #AIGAORL_CHANGEMAKERS2019 APPLYING DESIGN THINKING
  47. 47. How are you delivering your stories? #AIGAORL_CHANGEMAKERS2019 APPLYING DESIGN THINKING
  48. 48. Now Go Out and Make Change! #AIGAORL_CHANGEMAKERS2019 APPLYING DESIGN THINKING
  49. 49. Questions? Struggles? #AIGAORL_CHANGEMAKERS2019 Shoot me a message or connect with me on your favorite platform below! Instagram: @thedsmy Twitter: @dsmy Facebook: @thedsmy LinkedIn: @davidyarde E-mail: hello@davidyarde.com Web: davidyarde.com
  50. 50. BONUS RESOURCES #AIGAORL_CHANGEMAKERS2019 DAVIDYARDE.COM Feeling As If You're Throwing Spaghetti Against The Wall In Your Branding Efforts? Wondering Why Your Brand Isn't Getting The Love You Think It Should? Download your copy of 3 Reasons Why You're Brand Isn't Lovable 3 Reasons Why You're Brand Isn't Lovable

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