6. AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 1
6
RAW DATA EXTRACT LOADTRANSFORM
Traffic Sources
& Session Stats
RAW DATA
Behavioral Segments,
Funnels, Retention &
LTV
EXTRACT
Additional aggregation
and data refinement
Core Website
Social Engagement Footprint
Unified social
footprint metrics
Enrichment of
email addresses
CRM data store for
easy segmentation +
analysis
Additional context
on Twitter followers
More flexible segments,
funnels + retention
metrics
7. AUTOMATING BIG DATA
“NEW SCHOOL” EXAMPLE 2
7
LOAD
Custom
dashboards
synced with
70+ APIs
Traffic Sources
& Session Stats
Realtime (RT)
TRANSFORMRAW DATA EXTRACT
Core Website
Social Engagement Footprint
heavy-duty query tools already in place
App Databases
Custom aggregation scripts
Postgres or
Redshift DB
Daily
Pull
Internally-reported metrics
summarized for triangulation
Daily CSV
Behavioral segmentation
+ in-app messaging
RT
Behavioral Segments,
Funnels, Retention & LTV
RT
Unified social
footprint metrics
Unified app downloads
& ratings metrics
App Store Activity
email address
enrichment