Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Do's and don'ts for startups going international

1 391 vues

Publié le

Extract of the presentation done in Porto Alegre about how to go international as a digital startup.

Publié dans : Business
  • Identifiez-vous pour voir les commentaires

Do's and don'ts for startups going international

  1. 1. DO’s & DON’Ts for startups going international Sébastien Flury seb@startupolic.com @sebastienflury +41 78 822 96 47 Swiss ICT Week October 29th, 2015
  2. 2. ABOUT ME Entrepreneur (founder & CEO of Coteries) Blogger (startupolic.com) Program Director (Fintech FUSION) 34, Married, 3 children Master in Management (HEC Lausanne & TH Karlsruhe)
  3. 3. DON’Ts
  4. 4. Be naive Don’t…
  5. 5. Do it remotely Don’t…
  6. 6. Do it alone Don’t…
  7. 7. Forget customer services Don’t…
  8. 8. Run out of money Don’t…
  9. 9. DO’s
  10. 10. Think global from day 1 Do…
  11. 11. Market Researches Do…
  12. 12. FOCUS: country by country Do…
  13. 13. Test your assumptions Do…
  14. 14. Set objectives Do…
  15. 15. Close partnerships Do…
  16. 16. Adapt your offering Do…
  17. 17. Become (G)LOCAL Do…
  18. 18. The reasons to go international
  19. 19. Customer sale
  20. 20. Partnership
  21. 21. Strategy
  22. 22. Strategies 1. No exporting 2. Via local agent 3. Joint-Venture 4. Owned subsidiary
  23. 23. No exporting - DeinDeal
  24. 24. No exporting - QoQa
  25. 25. No exporting – Ricardo
  26. 26. Local agent - Doodle
  27. 27. Joint-Venture - Homepad
  28. 28. Subsidiary - FuelRod
  29. 29. How to do it?
  30. 30. INTROSPECTION List your internal assets
  31. 31. Global vision from day 1? Do the founders have • international experience? • international business network? Which languages do your team master?
  32. 32. MARKET Define your targeted country / region
  33. 33. Understand the market structure, strengths & weaknesses of the players (SWOT) Research the legal framework
  34. 34. Understand customer behaviors Does the location of your servers matter?
  35. 35. CULTURE Understand & respect it!
  36. 36. Read about the history of the country How do people react to your country of origin?
  37. 37. Which languages are spoken? Attitudes toward languages? Visit it as a tourist!
  38. 38. What does “Awesome” really mean in USA? Beware slang issues Take off your shoes in Japan!
  39. 39. CUSTOMERS Define target customers
  40. 40. Distributors vs End-customers
  41. 41. Sales cycle (timeframe, cost, process, #interactions)
  42. 42. Define 10 customers Meet at least 3 Be agile! Listen, learn, adapt
  43. 43. RECRUIT Hire a local team
  44. 44. Hire experienced people (best: entrepreneurs!) Give autonomy
  45. 45. Be supportive, responsive and present BUT: Don’t micro-manage
  46. 46. REPLICATE Which country next?
  47. 47. Transferrable knowledge (documents, etc.) Experiential knowledge (culture similarities)
  48. 48. SWISS CULTURE
  49. 49. Cold attitude (first impression) Conscientious, serious Don’t like “show-offs” Hard-working Skepticism
  50. 50. SOME (bad) EXAMPLES
  51. 51. Vistaprint Supplied from Germany (taxes)
  52. 52. Amazon Not even a Swiss website!
  53. 53. eBay Website only in German
  54. 54. A (good) EXAMPLE
  55. 55. Zalando https://youtu.be/QouDGhMB78c English ad with subtitles, but linking to Swiss cities
  56. 56. STARTUP STRATEGIES
  57. 57. Kickstarter to go California Dacuda.com: $500k Neeo.com: $1.5M
  58. 58. Hiring international trainees Trainees
  59. 59. Hiring 53 people in 40 cities Team spread across the globe Ultimate of internationalization?
  60. 60. Switzerland on European map
  61. 61. ADVANTAGES
  62. 62. Multi-languages (German, French, Italian, English, Portuguese, Spanish) Multi-cultural (24% foreigners, 50% of the population coming from immigration)
  63. 63. Political stability (rules don’t change often, “survivable” bureaucracy, etc.) Multinational companies (Nestle, Novartis, Roche, Merck-Serono, Google, Evernote, Disney Research, IBM, Microsoft, Intel, Logitech, ABB, Rolex, Swatch, Adecco, 50 international sport organizations, etc.)
  64. 64. Top research institutes (EFPL, ETHZ, CERN, CSEM, Idiap, etc.) #ComputerGraphics #ComputerVision #AugmentedReality #Computing #BigData #Cybersecurity #ArtificialIntelligence #MachineLearning
  65. 65. 3 international airports (1h from London, Berlin, Paris, Roma) Close to everything (2h30 drive from Geneva to Zürich)
  66. 66. INCONVENIENCES
  67. 67. Cost of living (but comparable to San Francisco or New York) Small domestic market (only 8M inhabitants)
  68. 68. ENTER SWITZERLAND BEFORE… 1. … Germany 2. … France 3. … Italy
  69. 69. STRATEGIES TO ENTER SWITZERLAND AS A STARTUP
  70. 70. Cooperate with a tech institute Get Swiss DNA (hire Swiss people)
  71. 71. Inform yourself on www.startupolic.com www.startupticker.ch Or contact me ;-) ! seb@startupolic.com +41 78 822 96 47

×