This is a presentation I gave for non-profit organization at the 2012 PR Bootcamp at The University of Findlay

1. Social
Networking
for NPO’s
Mike Shaffer

2. How it works
You

3. How it works
You

4. How it works
You

5. How it works
You

6. Link with people you know:
High School Classmates Work
College Community Activities
Business / Networking Your friends
And many other places

8. Top Five Social Networks

11. 845 million users
250 million photos uploaded daily
425 million mobile users
Average user spends 20 minutes / visit

12. Profile Personal
Personal Community
Group
Study Group
Public Presence for
Pages businesses or
organizations

13. Creating a Facebook Page
www.facebook.com/pages

14. Facebook Pro Tip
www.facebook.com/username

17. What the heck is
Twitter is a message based micro-blog that is
based off of the idea “What are you doing?”
Originated for mobile phone users
Each message is limited to 140 characters
Follow individuals and their tweets syndicate like
a news feed

19. Twitter Pro Tip
Advanced Search

22. About
• LinkedIn is a Professional Social
Networking tool
• It is somewhat similar to Facebook in
some ways, but its focus is on
Professionals.
• There are nearly 161,000,000 LinkedIn
members worldwide.

23. My

24. My

25. Groups

28. Image Based Social
Network
Much like a social
scrapbook

29. Image Based Social Network
Much like a social scrapbook
Follow people with similar interests

30. Non-Profit Uses
To share things that are happening
within your organization.
Create “Pinboards” to allow people in
the community to see what you are
doing

31. Non Profits on
Pinterest
AARP: http://pinterest.com/aarp_official/
NWF: http://pinterest.com/nwfpins/

35. Features:
Local Searches
Games
Circles
Google Hangouts
Pages
Close integration with Android Phones

36. Okay…so how do I
manage all of this
stuff?

37. www.hootsuite.com

38. www.hootsuite.com

39. Engagement Monitoring
www.hootsuite.com

41. Remember before you join
1. Develop a strategy
2. Pick the right social networks
3. Communicate / Engage your audience on a
regular basis
4. Connect with your volunteers, clients or
customers

42. Questions
Mike Shaffer
Web: www.mikeshaffer.me
Twitter: @michael_shaffer
LinkedIn: www.linkedin.com/in/shaffer2385
Facebook: www.facebook.com/shaffer2385
Email: mike.shaffer@mediarock.me